Our Ideal Customer

Small to mid-size marketing & advertising companies who are experiencing rapid growth and need to align teams and supporting processes in a new way to meet marketplace and client demands.

About Us

Our mission is to help company's profitably move to the next level of revenue generation by integrating how people, process, and purpose come together in a changing environment. We have developed a proven methodology which we call process linkage that sheds light on the challenges you will encounter along your growth path. It's not about transparency, but rather about providing the facts for informed decision making that exponentially increases your chances for business success.

How We Got Started

We saw and felt the pain companies go through when they change their organizational structure, often at a rapid rate. One of the greatest challenges during these times of transition is to maintain the culture, the principals, and purpose upon which the company was built. By understanding how people, process, and purpose come together, we have been able to help companies successfully manage through these turbulent times, reaching their business goals while minimizing the stress often associated with change.

New Business Process

The process of bringing on a new account must establish a strong foundation for the relationship between the client and marketing/advertising team. A successful transition plan involves two main steps: transferring the client’s work from an incumbent agency and seamlessly integrating the new team...

Business Process Alignment

The best way to manage a small account won’t work for a large account, and the reverse is also true. By working with clients in both environments, we've been able to leverage learnings to help small companies scale for growth and help large companies regain client intimacy. We review business...

Client Relationship Turnarounds

Emergency situations require a rapid recovery process first to stabilize the situation, then to assess where the relationship is breaking down, and finally to devise and implement corrective actions to recover and restore the good working relationship between client and company. After 90 days of...
Businesses We Recommend
Sharon is your nutrition coach. She combines a breadth of knowledge and experience with a balanced approach to nutrition as part of overall well being.
Joshua brings a fully balanced right- brain / left-brain approach to all of his engagements! If you want results, Joshua provides them.
Stryotek has a dedicated distribution process that enhances not only the fruit we eat, but healthy life styles.
I've known Barbara professionally for a number of years. She has the depth and breadth of knowledge and experience to address a variety of talent management issues. And, she will help you with a variety of critical business solutions from recruitment to corporate goodwill. It all starts with a conversation.
Music is our soul. As a brand you need to go beyond video's, you need to share your soul with your market-place. Sixieme Son helps to create unique brand audio languages, positively connecting consumers to your values. Amazing professionals with "real" experience and knowledge that makes a difference. They are the best!
I've know Julia for a number of years. As an evolving leader you need someone to provide the guidance to help you navigate your career path. Julia is your trusted advisor.
Ellie is known for her B2B marketing and commercial copywriting expertise. Her clients are happy, satisfied and come back for more. Although not a client, Ellie and I have been in a strategic business collaboration for the past few months. Through this effort I have seen first hand why Ellie's clients so appreciated her work, talent, and dedication. You will feel the same when you engage Ellie.
When it comes to understanding small business marketing Sue is the best. She has the deep seated knowledge that comes from working with multiple clients and industry verticals for +15 years. Love her customer service approach and get it done attitude. Contact Sue to re-energize your business results.
Chris and I worked together realigning a massive global eCommerce platform. His attention to detail and ability to navigate multiple teams of BSAs and developers was exceptional. He has the knowledge and experience few others possess.
Michael helps small service business in a variety of ways from improving the business processes to digital services and marketing support. He was my first connection in the Boston area and has remained a constant reliable supporter. He constantly seeks to provide value to others and runs both health innovation and success innovation groups, characteristics of a great partner in solving business issues. Michael is the partner many clients seek to resolve their business problems.
Gregory has been proving for years, demos are the best singular acquisition tool for trial and conversion in the food industry. If you are looking to gain greater trail and conversation in this highly competitive market place you need to talk with Gregory. He is a knowledgeable guide and trusted advisor.
In navigating the online marketing path, few shine a light on how to use social media campaigns successfully. I have been working with Shannon and team for nearly a year. Her approach is down to earth, her understanding and expertise in using campaigns to improve business is amazing. I highly recommend Shannon to anyone who feels their campaigns and ads are not working for them. Shannon will put you back on track, delivering the results you need to grow your business. She's the best!
Ilan is a true business mentor when it comes to communications, branding, and advertising. His broad knowledge and experience make him the perfect partner for growing brands. Ilan's open and collaborative approach provides your business with the critical support it needs at it's most vulnerable time...growth!
Brilliant CIO management consultant. Stephen and I are part of the RED3 Interim executive team. His experience in aligning business needs with technology solutions has helped many small to mid-size firms achieve greater revenue growth. If you are looking to evaluate how your company's technical structure can better support company growth goals, you need to contact Stephen.
Aligning people and processes to achieve ultimate financial success, they will customize their services to your needs. Great work, great people.
Lani is incredibly talented. Driven by her passion to help others, she provides healing and comfort. If you are looking for an acupuncturist, Lani is the person you should be calling.
Experience and businesss understanding that goes well beyond the word consulting. Lori will provide the answers you need to move your business forward.
I've worked with Bruce on a variety of clients assignments over the years. He truly understands the importance of the brand promise and how your brand needs to communicate to your customers. Bruce will create a powerful brand look and feel. All you need to do is call him.
Good writing strives to explain, to make things a little bit clearer, to make sense of our world. In the words of Ayn Rand "Words are a lens to focus one’s mind." Karen is a gifted writer and master story teller who focuses on the truth behind the story and captures the imagination. Because without the story, most of us are merely using words to prove they can craft logical sentences.
Top Forum Activity
Jayne Heggen answered Business Coaches, How Do You Let Clients Know You Have a...
2 months ago • 1 Like
Hi Kristin. You've received so many good responses. Offering services can be tricky when it comes to the value of your experience and knowledge. I don't work on a sliding scale any longer, which... (more)
Jayne Heggen answered Online Marketers, What's the Best Way to Connect With...
2 months ago
Great question to ask! To get potential customers to hear you, you first need to listen to them. It's not the easiest thing for us entrepreneurs to do, while we're trying to show (sell) people... (more)
Jayne Heggen answered Marketers, When Taking the Next Step in Business Growth...
2 months ago
You need so many pieces and parts as your building and growing. I would definitely go the freelance or gig route in the short-term... (more)
Jayne Heggen answered Has Anyone Had Success With Guerrilla Marketing Techniques?
3 months ago
So many great answers! Having worked more than my fare share of successful gorilla marketing events, it's all about the insights, data this tactic will deliver to the brand (be it a product,... (more)
Jayne Heggen answered Marketers, What Do You Think About Facebook Bots.
3 months ago
Hello, Manny. I'll be using bots in a beta test for a new business launch on FB soon. From an operations perspective, here are a few best practices I've discovered for helping bots stand out... (more)
Jayne Heggen answered What Word Would You Use Instead Of "Process"?
5 months ago
Many thanks for your kind input. I have taken your insights to heart and look forward to new conversations as I learn how to transition my business to our "Boston" home. (more)
Jayne Heggen answered What's Your Biggest Challenge In Acquiring New Customers?
5 months ago
My biggest challenge is to move from marketing (selling) to providing information (serving). Old habits hang in there... (more)
Jayne Heggen answered How Do You Effectively Follow Up With Your Skin Care...
5 months ago
For your products I don't know what the best cadence should be, consistency is key. A thought would be to put together a simple contact strategy for each stage of pre-trail, trial, purchase,... (more)

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Jayne Heggen from Heggen Group LLC
Jayne Heggen
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