Follow up...the key is in building out your system for creating consistent follow up.  Do you utilize a crm system like Infusionsoft for your marketing and communication?  Do you reach out to customers after the job to see how happy they are with the work? Do you capture this info?  Do you have a referral program in place?  

There is no silver bullet to any marketing, you're dealing with people and it takes time, effort and the ability to pivot when one thing isn't working and had in a new direction.

If you'd like to discuss further, you can certainly book a consult with me right on my website at https://thecrmguy.ca/