Social content is going to be the best way to achieve this.  Don't get hung up on high-end production value (especially when it comes to video).  

Show your team in action, show the real people, the real faces and tell the real stories of what goes on in your business.  Celebrate the wins with your following.

What also can get you more engagement is to involved your audience in your business journey.  If you have a new shipment of product arriving, FB Live it to your page.  Put up polls or ask for suggestion on naming a new X item that you're creating.  Want some reviews on a product or service, ask for a couple beta testers in exchange for a review.

Utilize FB Ads based on geographic radius of your location and promote content that is engaging and not just sales and promotions.  You want to leverage your social to build loyalty and interest, not to sell.  Selling happens when they come to you.  You'd never propose to your partner on social media would you? So why would you treat customers the same way.