You need to know first who you want to work with and more importantly who you don't want to work with.

A certain segment is great, but who in that segment.  For example if you're a health and fitness coach and you want to work with women in your area, knowing that you want to target Women in a 50 mile radius of you is good, but more important is Women in a 50 mile radius who have kids in school and have tried other fitness programs with little to no results.

This allows you to then speak to their pains.

Next I'd recommend you write out 15-20 pains, mistakes, problems or misconceptions this ideal client is experiencing and create content for each of those.

The content structure should be:

- Describe the Emotion they are experiencing because of it
- Identify the mistake/pain/problem/misconception they are making
- Describe the breakthrough that is experienced when that is overcome
- Show what they're suppose to do to get that - small piece of your offer
- 1-3 Benefits of your solution
- CTA (your call to action) How do they take the next step.

Follow this framework for results.