Direct Response | Direct Mail Advertising Targets Your Customers and Prospects

Direct Mail is often overlooked as an effective marketing channel for small and medium-sized enterprises. Offering important advantages over e-mail, television, and publication advertising, especially for neighborhood businesses, Direct Mail can:
*Be read by more than 79% of recipients
*Result in more than twice as many purchases from the retailer as email
*Provide very competitive cost per conversion rates to other advertising strategies
*Be passed along by hand to other prospective customers
*Be retained for the future
*Build an emotional connection with readers because the pieces are tangible and memorable

Direct Mail Works
A study conducted by marketing analysis firm Brand Science on behalf of Royal Mail found that combining direct mail with other channels significantly increased campaign payback, sometimes by as much as 20 percent.

More information available at https://bagwell.com/