Hi Garret

That's not my market, but I suggest you to look at your competition's website, like https://safishing.com/  and see how they portray their products. I know that websites and shopping carts could be very expensive to develop, but, there is good, low cost alternatives that could help you to get a much "professionally" looking site and that's just the beginning, then you need good pictures, if you look at our website (www.ripleyshirt.com) and you like what you see we can connect you with the person that made it, base here, in Dallas and very reasonable in cost.