Searchlight Business Advocates, Erie PA
Brian Hower from Searchlight Business Advocates

Brian Hower

Searchlight Business Advocates

About Us

All-in-one small business internet marketing and business development consultancy. Business owners need education, assistance and a true partnership when it comes to marketing on the internet. AI, SEO, Website, Mobile, Social Media, Video, PPC FB Ads We give you ALL of that and much more. Call us right now for a no-nonsense hassle free discussion about YOUR business.

How We Got Started

After being merged out of a couple of jobs, I felt a need to gain some control over my own destiny. I knew that I had the abilities necessary to succeed. But doing what? I found a software system that not only helped me to figure out the WHAT, but also the WHY and HOW! I created my own real internet based small business using it. And now I am one of the world's best at teaching the system as well. I still use it to this day, have yet to find anything that can touch it, and it is still my top recommendation to everyone wanting to achieve small business success. And to top it off, the system is amazingly affordable and I offer my initial consultations to anyone who is sincere, for FREE.

Products & Services
We manage social media in Erie.
Affordable and Efffective Internet Marketing Services by Searchlight Business Advocates
Small Businesses and New Entrepreneurs ALL need help with their online start-up and ongoing business development. Let us make it a whole lot easier...
Small Business Internet Development by Searchlight Business Advocates
Small business owners know they need to market themselves on the internet. Most just don't have the time or expertise to do it right. At Searchlig...
Recommendations Given (24)
"I have interacted with Izzy and have looked over her website which shows her talents! This is a..." Read more "I have interacted with Izzy and have looked over her website which shows her talents! This is a unique service by a talented lady!"
"Kim helped me to assist a client with getting her book published. Kim was extremely patient with..." Read more "Kim helped me to assist a client with getting her book published. Kim was extremely patient with us! I very much like her and can recommend her highly."
Recent Activity

Brian from Searchlight Business Advocates Answered this on August 28, 2025
It boils down to...ME. (more) It boils down to...ME.

Brian from Searchlight Business Advocates Answered this on December 29, 2020
OK. Here are my findings and thoughts. The most glaring issue currently is that the website is not responsive! With upwards of 70% of internet shoppers doing so on a mobile device, this is critical. Another major point I'd like to make for you is that an "online store" is not going to make... (more) OK. Here are my findings and thoughts. The most glaring issue currently is that the website is not responsive! With upwards of 70% of internet shoppers doing so on a mobile device, this is critical. Another major point I'd like to make for you is that an "online store" is not going to make sales unless buyers are finding it.  So what are you doing to make sure that happens? There are ways to increase buyer traffic and correct the website without breaking the bank!  If you would like to discuss further, let me know.
1 Reply

Brian from Searchlight Business Advocates Answered this on May 04, 2020
If you can identify a niche that either: Is not significantly adversely affected by the virus or Would be a beneficial idea BECAUSE of the virus... Then start the business online using the same system I used. It allows anyone to correctly analyze the idea for potential profitability. It... (more) If you can identify a niche that either: Is not significantly adversely affected by the virus or Would be a beneficial idea BECAUSE of the virus... Then start the business online using the same system I used. It allows anyone to correctly analyze the idea for potential profitability. It educates anyone on EXACTLY hoe to DO BUSINESS using the internet.  And it allows anyone to get started in a REAL business for under 30.00 a month! In my opinion, there's just no better way---especially now.

Brian from Searchlight Business Advocates Answered this on March 23, 2020
This is precisely the question I have posed to all small business owners.  Here is what I sincerely believe is THE very best answer: All businesses must be profitable. All businesses must provide a product and/or service that others value and will pay for. So it's common sense that in order... (more) This is precisely the question I have posed to all small business owners.  Here is what I sincerely believe is THE very best answer: All businesses must be profitable. All businesses must provide a product and/or service that others value and will pay for. So it's common sense that in order to be profitable, we must keep overhead ( expenses) as  low as possible and revenue (sales/income) as high as possible. So what is the very best way to do BOTH? It's the internet. Almost ANY small business on the STREET ( aka brick-and-mortar) can essentially be CLONED or duplicated on the internet. It's actually very easy to add even MORE streams of revenue to the business using the internet and all of the many partnerships and selling methods available to us all today. So the answer is to duplicate your current business or create a NEW, potentially an even much better one on the internet. The idea/concept and products/services may be exactly the same as what you already have. They may be completely different too. Up to you. The only difference is that the buyers come mainly from the web as opposed to the roads. Frankly, I don't know why EVERYONE isn't already working on getting this into place for themselves. It simply makes 100% good, sound business sense.

Brian from Searchlight Business Advocates Answered this on May 03, 2018
About 3. Ha.  This answer will vary greatly of course.  It's really difficult to do it all on one's own. I am personally seeking ways to streamline and automate as much as possible. Still, no one has every skill/talent to be perfectly effective. It really does take a team.   (more) About 3. Ha.  This answer will vary greatly of course.  It's really difficult to do it all on one's own. I am personally seeking ways to streamline and automate as much as possible. Still, no one has every skill/talent to be perfectly effective. It really does take a team.  

Brian from Searchlight Business Advocates Answered this on May 03, 2018
Hi Olesia,  This is a tough one. I talk with all types of small business owners and nearly all of them tell me that this is one of their major challenges.  It has not been easy for me either.  I can only suggest advertising the usual ways but make sure you are specific about your needs.  Also,... (more) Hi Olesia,  This is a tough one. I talk with all types of small business owners and nearly all of them tell me that this is one of their major challenges.  It has not been easy for me either.  I can only suggest advertising the usual ways but make sure you are specific about your needs.  Also, maybe work with a handful of recruiters that will do much of the legwork/qualifying for you. And of course, ask around!  You never know.

Brian from Searchlight Business Advocates Answered this on January 19, 2018
Hi Stephani, I think everyone has made excellent suggestions for you here. I ran a quick analysis to try to ID any glaring technical deficiencies with your site. The good news is that your site scores very well. But from a human point of view, I agree with much of what Tammi has said. Also,... (more) Hi Stephani, I think everyone has made excellent suggestions for you here. I ran a quick analysis to try to ID any glaring technical deficiencies with your site. The good news is that your site scores very well. But from a human point of view, I agree with much of what Tammi has said. Also, there is something called the "Look and Feel" of a website. While yours is "nice" ...I did not get the powerful impression that might motivate me to really check it out. Do you have more high def images of people actually at your facility? SHOW it! Video would be a big help too in that respect and will also help your SEO/rankings too. A lot of this I could try to help you with if you wish. Also, there is a gym owner here that has made some kind of agreement with local TV stations on early mornings news where he does quick demos as people get ready for work, etc. I think he is pretty well known because of that partnership. Hope this helps you!!!

Brian from Searchlight Business Advocates Answered this on December 29, 2017
Hi Nawar- I just reviewed your website. My thoughts are that you only appear to have the one product. Is that right? I think it will be very difficult to generate a high volume of business with just one item for sale. Do you have more products being developed? If you can get a few more... (more) Hi Nawar- I just reviewed your website. My thoughts are that you only appear to have the one product. Is that right? I think it will be very difficult to generate a high volume of business with just one item for sale. Do you have more products being developed? If you can get a few more related products going, this would enable you to have a "brand" and more opportunity to sell your products and company. I can help you develop the website once your concept is further developed. Good luck!

Brian from Searchlight Business Advocates Answered this on December 29, 2017
Get your research done and get your business website UP and running asap. Think about it. Anyone that will need your services will go straight to the web and look for you. If you're the one they see and your message is on target, why would they go anywhere else? The key is to get it all right.... (more) Get your research done and get your business website UP and running asap. Think about it. Anyone that will need your services will go straight to the web and look for you. If you're the one they see and your message is on target, why would they go anywhere else? The key is to get it all right. It's not hard, but you do need to understand how it all works. Not many really do. I am in business to make sure you know.

Our Recognition

We're highly recommended by locals on Alignable

Highly Recommended

By 5+ Local Business Owners!

Team

Owner/Founder
Client Services Manager
Client On Boarding Manager