About Us

After a two year sabbatical studying and collaborating with thought leaders on the basis of change and opportunity, we will soon reveal a more credible path to internal synergy and external market regard. We integrate the best thinking across business agility, purpose, open innovation, social conscious and business creativity. We are designed to help companies and all types of organizations in ways most fail to comprehend when trapped in business usual patterns. As we work to create a stronger sense of what matters, our goal is to help companies self manage their future. We work to earn trust while challenging status quo with a track record for unprecedented success. This is a time for both personal and business transformation that requires a new breed of advisory services.

How We Got Started

Creative thinking, and proven abilities to get to the heart of what matters to customers have enabled me to focus, inspire and enable teams to do their very best work. What I did for HP and Agilent in years past, has proven out as decades ahead of conventional marketing and repeatable.

Insight research and strategies to win in almost any market.

Many companies struggle to understand their customer beyond the obvious sales patterns. They end up shaping the same strategies as competitors and still expect to win. We help to synthesize what really matters to customers and shape authentic high impact strategies.

Growth and leadership strategies

This is a service that is designed to help companies to shape their internal leadership so as to be inclusive and aligned so you have the best of internal synergy and external regard. Special attention is paid where a company needs a better path to innovation, positioning leaps, credibility or...

Integrated Marketing and Innovation

We see marketing and innovation as tightly coupled yet collaborative as a roadmap for sales, R&D, and service. We have a lot of experience with large and mid-sized companies yet would like to afford smaller companies that need innovation to stay vital, a path to integrate it with their brand and...

Social reputation management

As I look at the needs of small business on up to large companies, there are many ways to efficiently manage referrals, reviews, and credibility that our new system enables. Much of what we do is geared to share and then master so companies can self manage their success.

Shaping system solutions as a higher value for companies wishing to reach a next gen status.

We see dots few others see and connect them to offer more complete solutions. We can do this for a company, industry, cross industry, state or nation. Systems thinking, critical and possibility thinking skills offer growth when most fail and settle for flat economies.
Businesses We Recommend
Mark has the right attitude and experience to help clients make better media decisions. Trust is a crucial foundation in marketing, not only between client and talent but between clients and their markets and staff. Build teams around that principle and prosper.
I like their approach to helping clients. As one with deep experience in integrated marketing and creative thinking beyond the status quo, I can recognize when a firm is helping their clients in ways that will relate in todays high change, values driven markets.
OMG, amd eating less but when I seek that ultimate reward, how could one look past these pies?
Divya brings great experience and insight to help leaders develop organizations that touch employees and markets by what they stand for. Many companies struggle to understand the real impact of change, and with most of it being personal, having someone with Divya's experience helps to assure you are prepared, modeled and enabled for this economy.
Top Forum Activity
Bill Van Eron answered How Do You Keep Your Print Advertising Alive?
4 months ago • 6 Likes • 1 Reply
I am no longer with HP where I co-managed a $100M ad budget but allow me to offer an honest response. While part of this feels like responding to why Kodak missed the digital revolution, I always... (more)
Bill Van Eron answered What to Do When Your Client Is Wasting Money?
8 days ago • 1 Like
Hi Blake, Good question. This situation properly managed reveals how well your sources own up to what you really need versus just billing you for what you asked for. I suspect a good deal of... (more)
Bill Van Eron answered How Can a Consultant Drive Traffic to Their Website...
11 days ago • 1 Like
While I would argue a web site can be useful, a mobile society and generations of skimmers, create both challenges and opportunities. You have to understand both to connect with clients or... (more)
Bill Van Eron answered What Suggestions Would You Make for a Start Up Company,...
27 days ago • 1 Like • 1 Reply
Hi Bruce, You should see by the responses that your request was too undefined to give a meaningful answer. Most good business strategists start out with great external insights to challenges your... (more)
Bill Van Eron answered What Do You Think of a Social Business Model That Gives...
5 days ago
Hi Joe, I have been studying this for the last two years as well as shaping a more cohesive solution I hope to get to traction on this or next year, especially knowing a lot of people and companies... (more)
Bill Van Eron answered What Positions Do You Have the Hardest Time Hiring for at...
11 days ago
Hi Joanna, I am a virtual firm so I only alliance and partner with people who demonstrate openness to the impact of change on life and work. What I see happening in business is most people still... (more)
Bill Van Eron answered Consultants, Who Would You Recommend as a Marketing Agency?
about 1 month ago
Don't just assume you need a big shop as many are high priced and modest in strategy and outcomes. You need both. I have been and hired the best over my career in marketing and creative branding... (more)
Bill Van Eron answered Can Anyone Recommend Some Fun and Exciting Marketing Tips...
about 1 month ago
I am not sure how well brick and mortar travel agencies have fared over the last decade or two with the internet of everything as an option. I also recall why I used to value using one for rare... (more)
Bill Van Eron answered Can Anyone Provide Some Marketing Strategy Help for a...
about 1 month ago
Hi Linda, I have been facing that same challenge for years where introducing radically new and yet better and proven approaches. People "managing" businesses versus enabling champions tune out new... (more)
Bill Van Eron answered Has Anyone Done a Self-Owned Business Rebrand?
about 2 months ago
The best way to rebrand is to take stock in how your current customers see you and also what they have evolved as values, hopes, unmet needs, and what trends are impacting them, as just a sampling.... (more)

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Our Team
Bill Van Eron from Headwaters Marketing LLC
Bill Van Eron
Market Value Creation Strategist
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