About Us
We build & optimize boutique fitness businesses, in a post-pandemic world By parrtnering with and educating on how tto tap into a global market via the rethinking and repackaging of fitness expertise into on-demand products and services attractive to the on-demand fitness buyers that exist all over the world. Our partners, contributing affiliates and clients learn and use cutting-edge strategies, like Retargeting, Display Ads, Cold Traffic Display Ads, Social Signals, Video, Search Engine Optimization and more. We build cutting-edge marketing systems, available nowhere else. Our fitness business clients achieve measurable return on their digital marketing investments.
How We Got Started
I had spent the first 20 years of my adult life as a working musician, touring artist and singer-songwriter. I began using a very young Internet to grow that business during the last five years of my music career. It just made sense to bring my experience to bear on helping other businesses grow and attract more clients. And now my teams laser focus is on the Fitness industry with a combined expertise of more than 50 years.
The products and services we offer
Recommendations Received (18)
"very helpfull sevice"
"I have to meet this guy. I'm an entrepreneur myself and was sponsored on Albany street with space..."
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"I have to meet this guy. I'm an entrepreneur myself and was sponsored on Albany street with space for working models of my new invention. Gebosglasscreations.com"
Products & Services
Advertising on Google Ads or social media can be intimidating. Fitness Business Pros Clients can build targeted campaigns for search and social med...
An intuitive solution to manage your social media strategy in one place.
Increase brand awareness: the first benefit of social media for busines...
We offer a suite of tools that helps any business build, manage and market their online reputation. Being the leader in today's marketplace means ...
Recommendations Given (8)
"Doctor Saline is one of the most passionate and knowledgeable mental health professionals that I..."
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"Doctor Saline is one of the most passionate and knowledgeable mental health professionals that I know. Creating a profound difference in the lives of families dealing with the challenges that can come up when ADHD is a part of their shared experience, is important work!"
"Julie builds beautiful websites. I had the pleasure of working with her on a project with a..."
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"Julie builds beautiful websites. I had the pleasure of working with her on a project with a mutual client. It went smoothly. She's a pretty cool person too!"
Recent Activity
Yes, absolutely, running retargeting ads. The channel doesn't matter but we use many channels. In today's Marketplace, no matter what vertical you're in, 40% of your ad spend should be on retargeting ads to warm and hot audiences. Why is simple....If you're not doing that, you're only going to...
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Yes, absolutely, running retargeting ads. The channel doesn't matter but we use many channels. In today's Marketplace, no matter what vertical you're in, 40% of your ad spend should be on retargeting ads to warm and hot audiences. Why is simple....If you're not doing that, you're only going to get the lowest hanging fruit because you're either moving too fast i.e giving up to soon. There are lots of reasons why prospects don't convert at any 1 touch point in your funnel so..... because you don't know why, you should assume they just weren't ready yet and try again. (Retargeting) Marketing in a socially connected world is just like dating offline. Proposing marriage at the first meeting won't ever get you good results. You have to date awhile first, get to know each other. In marketing, the equivalent to that is to lead with value at every step of your marketing funnel and customer journey. Don't rush the sale and have some fun with it. Retargeting is how you do it. I hope that's helpful.
Absolutely! No one ever gets tired of the beautiful holiday card with well wishes for prosperity and happiness! If you're going to do it though, made it easy.
I have a subscription to send out cards. They offer a branding package where you can put your logo and contact information on the back of...
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Absolutely! No one ever gets tired of the beautiful holiday card with well wishes for prosperity and happiness! If you're going to do it though, made it easy.
I have a subscription to send out cards. They offer a branding package where you can put your logo and contact information on the back of any card. And you can even digitize your handwriting and signature so that the cards really do look and feel handwritten. Supercool. https://www.sendoutcards.com
Hi Rosemary, as my dad used to say you're putting the cart before the horse! I'm getting giddy the same advice that I gave Michael Frangedis up in Clearwater.
Before you make any decisions about what marketing strategies or channels are going to work best, you really need to first get clear...
(more)
Hi Rosemary, as my dad used to say you're putting the cart before the horse! I'm getting giddy the same advice that I gave Michael Frangedis up in Clearwater.
Before you make any decisions about what marketing strategies or channels are going to work best, you really need to first get clear about what it is the your marketing.
Who are you? What do you do? What problems do you solve? What benefits does your solution provide? Why is your solution a better choice than a competitor?
What best describes your ideal customer? Here are example questions: How old are they? What gender are they? How much money do they make? Where do they live? Do they have children? Do they have pets? Of course the right questions that you use to define every detail of your ideal customer is going to depend on lots of things. Start with your own list of customers, choose the ones that are ideal start building your customer profile based upon them.
Once you have all of that written down, you are in a much better position to choose the language that is most likely to attract the ideal customer. And that’s going to be true no matter what channels you choose to market on. Whether it’s a paid or organic strategy. Effective marketing is going to be far more about the prospect and less about the business. If you go through the exercise above your marketing content is going to help prospects see themselves in your solution. Do that, and all the marketing you do, online or off-line will be more effective.
Clearwater high school alumni here go tornadoes! The answer to your question is going to depend on how much work you've already done that's going to make up the content you use in marketing.
Who are you? What do you do? What problems do you solve? What benefits does your solution provide?...
(more)
Clearwater high school alumni here go tornadoes! The answer to your question is going to depend on how much work you've already done that's going to make up the content you use in marketing.
Who are you? What do you do? What problems do you solve? What benefits does your solution provide? Why is your solution a better choice than a competitor?
What best describes your ideal customer? Here are example questions: How old are they? What gender are they? How much money do they make? Where do they live? Do they have children? Do they have pets? Of course the right questions that you use to define every detail of your ideal customer is going to depend on lots of things. Start with your own list of customers, choose the ones that are ideal start building your customer profile based upon them.
Once you have all of that written down, you are in a much better position to choose the language that is most likely to attract the ideal customer. And that’s going to be true no matter what channels you choose to market on. Whether it’s a paid or organic strategy. Effective marketing is going to be far more about the prospect and less about the business. If you go through the exercise above your marketing content is going to help prospects see themselves in your solutions. Do that, and all the marketing you do, online or off-line will be more effective.
I second the use of the wonderful
Canva
tool. We have advised many clients to try it out over the years, and more than half of them end up paying for the premium version. It's that good. I do like to mention one other tool however, I was particularly intrigued with it because it produces...
(more)
I second the use of the wonderful
Canva
tool. We have advised many clients to try it out over the years, and more than half of them end up paying for the premium version. It's that good. I do like to mention one other tool however, I was particularly intrigued with it because it produces vector graphics, which are scalable to any size without losing resolution. But what I really thought was cool about it is that it integrates with the WordPress onboard editor via a plug-in. That's pretty cool. You can check it out here: https://vectr.com/
Hi Eva, It's a good question but it's a very broad question. He's gotten some good advice here. Particularly what
Jim Stablein,
José Castañeda and
Kathryn Sibley have shared. You might find this resource handy for getting an all-important 50,000 foot view of what an effective digital...
(more)
Hi Eva, It's a good question but it's a very broad question. He's gotten some good advice here. Particularly what
Jim Stablein,
José Castañeda and
Kathryn Sibley have shared. You might find this resource handy for getting an all-important 50,000 foot view of what an effective digital marketing foundation looks like for any business. The 3 Wins Project is a free membership and quite unique and informative. it was specifically designed to solve the common problems problems of not knowing where to start, being paralyzed by too many choices and even avoid losing money on marketing strategies that were the wrong choice for your business.
I carry a proximity beacon wherever I go that broadcasts my location and a compelling enticement to connect. I'm constantly amazed at how many introductions happen as a result of that. The offer my beacon makes includes the video, so that people see me and hear me. The 1 min. video that they run...
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I carry a proximity beacon wherever I go that broadcasts my location and a compelling enticement to connect. I'm constantly amazed at how many introductions happen as a result of that. The offer my beacon makes includes the video, so that people see me and hear me. The 1 min. video that they run into is having a powerful effect at starting the relationship, building trust and familiarity right off the bat. That speaks more to the power of video than proximity marketing but proximity marketing turns out to be a very compelling channel to use video and invite connection. My opinion, is that proximity marketing represents an opportunity for a lot of bang for a very small amount of bucks when you can figure out how to use it creatively for whatever it is that you do.
Louis, I think it would generally depend on the product that you are selling. Many marketing agencies focus on specific niches so of course they wouldn't partner with a business selling products that wouldn't be of interest to the niche that they typically work with. So, the answer is it is...
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Louis, I think it would generally depend on the product that you are selling. Many marketing agencies focus on specific niches so of course they wouldn't partner with a business selling products that wouldn't be of interest to the niche that they typically work with. So, the answer is it is likely be a win win every time when you find the right partnership match! That being said what's your product?
1 Reply
I second the BNI experience. Not only is that what we do every week, the BNI experience also includes the necessary training that teaches us to know what to listen for and what to say in support of our chapter referral partners. The training alone is well worth the cost of admission!
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I second the BNI experience. Not only is that what we do every week, the BNI experience also includes the necessary training that teaches us to know what to listen for and what to say in support of our chapter referral partners. The training alone is well worth the cost of admission!
Well, this is a very general question and one that can not be accurately answered generally! But here's a good rule of thumb to go by, no matter what your niche or geographic market! Warm audiences, convert on average 10 times better than cold audiences. Examples of warm audiences are, your...
(more)
Well, this is a very general question and one that can not be accurately answered generally! But here's a good rule of thumb to go by, no matter what your niche or geographic market! Warm audiences, convert on average 10 times better than cold audiences. Examples of warm audiences are, your e-mail list, people who love already visited your website, but did not convert, followers on social media platforms like Facebook, LinkedIn, Alignable, Twitter and YouTube. There are several strategies that are tailor-made for warm audiences, And they will typically give you the best ROI when you're campaigns are well executed. Here's a couple of warm audience strategies: 1. Retargeting.... Either Facebook or display ad retargeting are excellent choices. If you are getting significant web traffic and are converting below 4% your definitely leaving money on the table by not retargeting! 2. e-mail marketing.... The idea here is that the lowest hanging fruit for any business is growing on the vines of their existing list. A good e-mail marketing strategy, has a well segmented list and highly relevant content that's queued up and ready to be delivered up to a year in advance for each different segment. .....That's superpowerful especially when you include, surveys now and again so you can learn what the people on your list might be interested in buying next! ... Happy marketing and don't miss the opportunity to split test everything you do! That's how you turn a good ROI into an unbelievable one. Have a great weekend!
