How-To Articles

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How To Actually Generate Customers On Professional Networks: Part 1

Asked by Julbert Abraham from AGM - LinkedIn Marketing & LinkedIn Training

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If you're wondering if you can get clients from a professional network such as LinkedIn or Alignable (or any... Read Full Answer

Data & Insights

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10 Actually Actionable Benefits Of List Building

Asked by Juan Manuel Colome from Top Response Marketing

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What is List Building all about?

List building refers to a continuous process of adding new and updated subscribers to your list.... Read Full Answer

Local Business Stories

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Celebrating Small And Locally-owned Businesses With Bill Brunelle of Independent We Stand

Asked by Alan Belniak from Alignable

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Today's special edition of the Local Business Stories by Alignable podcast highlights... Read Full Answer

10 Actually Actionable Benefits Of List Building

By Juan Manuel Colome · Posted on Monday, February 27, 2017 · Tagged in General Discussion



What is List Building all about?

List building refers to a continuous process of adding new and updated subscribers to your list. A list basically refers to a list of your potential customers' contact information that can be contacted in the future.

A list is a modest and powerful way to promote your products among your potential audience. It helps your company:

  • increase brand awareness
  • build relationships
  • generate qualified leads
  • and ultimately close deals.

The more leads you will be able to generate from your website, the more profit you will get.

Why should your business definitely build a potential customers list?

List building is still the focal point of running businesses where the truth is that your visitors can be changed into your followers and paying customers. There are so many online marketing strategies available that create a list of profitable leads such as SEO, PPC, CPM, Article writing etc.

Each and every method has its own pros and cons. If you want a lifetime value and rapid outcome for business then you should avoid misusing your efforts and start building a list to get better results. Lead generation is used by education institutes, internet marketers, insurance agencies and other businesses.

Here you will see some benefits of list building that you can't ignore.

Real Actionable Benefits Of List Building

Increase Sales:

Most probably, first time visitors of your website will not make a purchase at that moment, but a subscriber who receives your emails on daily basis has a higher chance of making a purchase as he feels connected to you.

Once visitors subscribe for your opt-in list, you can advertise your product to them for a long time until they unsubscribe you. The more potential audience you will get, the more closed deals you will have. That means successful and interested leads trigger more sales toward your business that helps you increase conversions and company revenue.

Enhance customer awareness:

List building enables you to be in contact with your customers. By posting on social media, sending regular email and newsletters, you have a chance to grab your visitor's attention about your business and products and take them to the next level. You can send descriptive memos for the products your company offers.

You need to keep in mind what your visitors expect from you. When they want to buy anything, you will be their first choice because they are connected with you. You can also recall your past audience and contact new visitors with email-campaign, display advertising and different campaign channels. This will add an extra edge in brand reputation and boost up your list and revenue.

Promote up-sell, down sell and cross sales:

If a prospect has left the sales funnel at a particular point, it's important for you to establish the reasons why. Use lead generation software to establish their interests, and communicate with the sales team to establish what concerns, queries or questions they had. This can be achieved by viewing which pages, products, and services users expressed an interest in and working out which stage of the sales process they left your site.

Concerns may also have been reflected in emails to your marketing team so these can be passed on to the sales department. The marketing department can target these prospects with specific content tailored to their needs in an attempt to re-nurture them back into the sales funnel

Measure all your results:

List building provides you with valuable insight regarding your target market's interaction with your marketing material. You can assess who opens your mail, how long they spend reading it, which links they click and how many unsubscribe.

With list building you capture leads and contact information about your visitors like email, contact numbers and companies, etc. This will help you to know which visitors are converted into paying customers.

List building facilitates measuring of the results to a great extent. Lead generation provides measurable results that you and your team can use to improve your marketing strategy.

Guarantee a huge ROI:

List building enables you to have access to increased return on your investment. With the help of a qualified list that yields proper customer base, you are able to track your efforts, and consequently you can evaluate your ROI.

With proper and effective list building, you can regularly send articles and information to people who are actually interested. In a sense, your list is a highly targeted traffic. All you are really investing is the time to create a newsletter regularly, and you're all set. Email subscribers are more likely to make a purchase to support you.

Establish more frequent communication:

Creating an email takes less time as compared to other mediums of marketing. By designing precise and compact emails, you are able to get in touch with your customers more frequently. This gives you a chance to save the most important asset of business- TIME.

However, keep in mind that a proper time gap should be followed while sending mails to your customers. This will ensure your customers don't get excessive mails, and you do not lose their attention.

This also helps you promote your new offerings in a sequential manner, and your customers also don't lose interest.

Send targeted traffic to your website:

List building enables you to send targeted traffic to your website. By having access to selective traffic, you are able to formulate specific strategies to suit their needs and requirements.

By having access to qualified or targeted traffic, you have the chance to deliver the best possible products for your customers. Along with that, you will be able to focus on satisfying their requirements, which will enhance their connectivity with you in the long run.

Reduce Overhead Costs:

List building also allows you to reduce your overhead costs. For successful and effective list building, you do not need a lot of talented employees, designers, or marketing analysts. You don't need to pay for printing, postal mailing costs, phone lines, or advertising rates.

An effective list building program only needs a great email marketing platform or service and a good marketer who knows how to put the right offers and the right copy and graphics in front of the right portion of your user or customer list.

Stamp your brand:

Stamping your brand is one of the most valuable assets of your list building campaign. With the help of list building, you will be able to make your mark amongst the existing pool of companies in the market.

By stamping your brand, you also will have the power to get recognized over a certain span of time over your competitors. This also facilitates your brand recognition in the long run.

Enjoy re-nurturing Opportunities:

Re-nurturing is greatly facilitated with the help of list building.

If a prospect has left the sales funnel at a particular point, it's important for you to establish the reasons why they chose to drop-out.

You should also keep in mind that re-nurturing enables your business to develop its customer base over a certain span of time.


Have a question about the benefits of list building? Ask it in the comments!

Russ Barnes from Systro Consulting, LLC
10 Locals Recommend Them • Posted on Friday, April 28, 2017

I've learned that all business owners must have a list of people who believe what they believe (Simon Sinek) in order to create valuable win-win situations. A list of people is different than a list of names, so I especially like the point you made about customer awareness.

Excellent article, Juan, thanks for taking the time to write it and share it.


Juan Manuel Colome from Top Response Marketing
3 Locals Recommend Them • Replied on Friday, April 28, 2017

I'm glad you enjoyed reading this.

Russ Johns from Agency258
3 Locals Recommend Them • Posted on Thursday, April 27, 2017

Several great points. I have to say that it's not the list as much and the relationships you develop with the people on your list. Nurture and provide value is always a good practice for maintaining a healthy list.

Anna Howard from LP Ventures
3 Locals Recommend Them • Posted on Friday, March 17, 2017

Thanks for the Post Juan. Excellent information. My friends and colleagues tease me about my life being a stack of lists. From now on I'll just hand them your post.

David J Dunworth International Best Selling Author from Marketing Partners
41 Locals Recommend Them • Posted on Monday, February 27, 2017

There is a saying in the Internet Marketing Industry that "the money is in the list." By that it is meant to be exactly as you describe. All of these tenets support the notion that the money is in the list. The larger the list the greater the chance for growing your sales. Maintaining your list is as important as growing it, so be mindful of that.

Unexpected Extras become a valuable commodity for keeping your fans loyal. Send out something of real value from time to time just to let them know you respect them as individuals, not just somewhere to derive sales.... (more)


Juan Manuel Colome from Top Response Marketing
3 Locals Recommend Them • Replied on Monday, February 27, 2017

David, that's key. Teach, share and educate your fanbase. Everything else comes with time. One of the reasons my local community seeks me out is for the materials I provide with no commitments whatsoever. Folks are tired of all the crap that's out there.

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