You've probably heard many meeting leads or a boss in a staff meeting say, "There is no such thing as a dumb question" yet we all seem to disagree with that statement. It appears many of us do believe in "Dumb questions" and be damned if we ask one. How many times have you nodded your head in agreement with something that you have absolutely no knowledge of? You could be agreeing to offer your wife for prime advertising space but I won't embarrass myself or show weakness by asking what X word or statement means.
In all honesty, there is no such thing as a dumb question no matter how cliché it may seem. It is very likely that many others in the room with you at the tie are ignorant to the same thing as you, but like you would rather remain ignorant and comfortable than ask a simple question.
Let me provide you with a technique to use to get your answer AND maintain your image. If you are confronted by language that you don't understand try asking yur question this way:
"Mr/Mrs Jones, in today's dynamic markets XYZ can mean many things, in context of today's discussion, can you explain to me how you define it?"- AHHH- question answered and Image saved.
In order to give you a head start, below I list marketing terms that are "hot" in today's markets and used in recent literature. Remember that terms and phrases go in and out of like bell bottoms. But these 10 should give you some idea of what's going on in your next business conversation.
Key Marketing Terms Defined
The term "artificial intelligence" is applied when a machine mimics "cognitive" functions that humans associate with other human minds, such as "learning" and "problem solving"
Native advertising is a form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed.
Search Engine Optimization (SEO):
the key to getting more traffic lies in integrating content with search engine optimization and social media marketing
Guerrilla Marketing is an advertising strategy that focuses on low-cost unconventional marketing tactics that yield maximum results.
*^An example of guerrilla marketing.
type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.
"social media is an integral part of content marketing
Growth Hacking- Hack Customer Acquisition:
Growth hacking is a process of rapid experimentation across marketing channels and product development to identify the most effective, efficient ways to grow a business. Growth hacking refers to a set of both conventional and unconventional marketing experiments that lead to growth of a business.
Meta tags are snippets of text that describe a page's content; the meta tags don't appear on the page itself, but only in the page's code in search
NOTE: In 2009 Google stopped using key word meta tags to optimize organic search. They are still relevant in briefly describing the web site's content, but Google uses other factors in ranking websites for search.
A keyword, in the context of search engine optimization, is a word or phrase that describes the contents of a Web page.
Keywords are intended to act as shortcuts that sum up an entire page.
An avatar helps define your target audience, thus, it is a fictitious character created to represent your ideal customer
Your avatar should have demographic and psychographic traits.
Give him/her a name
Use them for communication in multiple channel coms
a distinct subset of the Internet with addresses sharing a common suffix or under the control of a particular organization or individual.
EXAMPLE DOMAIN: www. IHAVEADOMAIN.COM