How-To Articles

Tagged in Research

How To Actually Generate Customers On Professional Networks: Part 1

Asked by Julbert Abraham from AGM - LinkedIn Marketing & LinkedIn Training

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If you're wondering if you can get clients from a professional network such as LinkedIn or Alignable (or any... Read Full Answer

Data & Insights

Tagged in Sales & Promotions

10 Actually Actionable Benefits Of List Building

Asked by Juan Manuel Colome from Top Response Marketing

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What is List Building all about?

List building refers to a continuous process of adding new and updated subscribers to your list.... Read Full Answer

Local Business Stories

Tagged in Local

Celebrating Small And Locally-owned Businesses With Bill Brunelle of Independent We Stand

Asked by Alan Belniak from Alignable

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Today's special edition of the Local Business Stories by Alignable podcast highlights... Read Full Answer

10 Marketing Terms That You Hear Constantly But Are Too Afraid to Ask About

By Chuck Heinz · Posted on Monday, August 14, 2017 · Tagged in Website



You've probably heard many meeting leads or a boss in a staff meeting say, "There is no such thing as a dumb question" yet we all seem to disagree with that statement. It appears many of us do believe in "Dumb questions" and be damned if we ask one. How many times have you nodded your head in agreement with something that you have absolutely no knowledge of? You could be agreeing to offer your wife for prime advertising space but I won't embarrass myself or show weakness by asking what X word or statement means.

In all honesty, there is no such thing as a dumb question no matter how cliché it may seem. It is very likely that many others in the room with you at the tie are ignorant to the same thing as you, but like you would rather remain ignorant and comfortable than ask a simple question.

Let me provide you with a technique to use to get your answer AND maintain your image. If you are confronted by language that you don't understand try asking yur question this way:

"Mr/Mrs Jones, in today's dynamic markets XYZ can mean many things, in context of today's discussion, can you explain to me how you define it?"- AHHH- question answered and Image saved.

In order to give you a head start, below I list marketing terms that are "hot" in today's markets and used in recent literature. Remember that terms and phrases go in and out of like bell bottoms. But these 10 should give you some idea of what's going on in your next business conversation.

Key Marketing Terms Defined

Artificial Intelligence:

The term "artificial intelligence" is applied when a machine mimics "cognitive" functions that humans associate with other human minds, such as "learning" and "problem solving"

Native Advertising:

Native advertising is a form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed.

Search Engine Optimization (SEO):

the key to getting more traffic lies in integrating content with search engine optimization and social media marketing

Guerrilla Marketing:

Guerrilla Marketing is an advertising strategy that focuses on low-cost unconventional marketing tactics that yield maximum results.

Guerrilla Marketing - Creative Attention Seeking - Duracell

*^An example of guerrilla marketing.

Content Marketing:

type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.

"social media is an integral part of content marketing

Growth Hacking- Hack Customer Acquisition:

Growth hacking is a process of rapid experimentation across marketing channels and product development to identify the most effective, efficient ways to grow a business. Growth hacking[1] refers to a set of both conventional and unconventional marketing experiments that lead to growth of a business.

Meta Tags:

Meta tags are snippets of text that describe a page's content; the meta tags don't appear on the page itself, but only in the page's code in search

Image result
NOTE: In 2009 Google stopped using key word meta tags to optimize organic search. They are still relevant in briefly describing the web site's content, but Google uses other factors in ranking websites for search.

Key Words:

A keyword, in the context of search engine optimization, is a word or phrase that describes the contents of a Web page.

Keywords are intended to act as shortcuts that sum up an entire page.

Avatar:

An avatar helps define your target audience, thus, it is a fictitious character created to represent your ideal customer

Your avatar should have demographic and psychographic traits.

Give him/her a name

Use them for communication in multiple channel coms

Domain:

a distinct subset of the Internet with addresses sharing a common suffix or under the control of a particular organization or individual.

EXAMPLE DOMAIN: www. IHAVEADOMAIN.COM

Janet Dockum from Results Business Solutions
1 Local Recommends Them • Posted on Sunday, September 17, 2017

This was a huge help.


Chuck Heinz from minuteman press wappingers falls
18 Locals Recommend Them • Replied on Thursday, September 21, 2017

Thank you for reading my posts Janet. I usually post twice a month, so be on the look out. I love hearing from people like you that I was able to help just a little.

Good selling

Chuck

Fr. Thomas Bartolomeo from Families For Families Apostolate & House
6 Locals Recommend Them • Posted on Tuesday, August 22, 2017

One contributor offered the truism that "knowledge is power" which is only half the saying from the original latin, "Scientia potentia est maior virtus" -- that "Knowledge is power [but] virtue is greater." In the saying there is a play on the latin word, "virtus" which also means power. In my 'former life' as a businessman I was more concerned that I, my associates and employees put into action what we understood and knew. In another field as a college instructor I brought what teaching skills I had to work in business and now in my ministry which seem to be... (more)


Chuck Heinz from minuteman press wappingers falls
18 Locals Recommend Them • Replied on Tuesday, August 22, 2017

Father, thank you for taking the time to read my post. I enjoy sharing the things I have learned over a 25 year corporate career. My hope is that some of the lessons others have taught me might help someone else avoid a big mistake or help make a big decision . Please be on the lookout for my other posts. Would love to hear any and all feedback as after 25 years I am stil learning myself.

Best

Chuck Heinz

Gail S. Trower from Interior Dimensions and Design, LLC
3 Locals Recommend Them • Posted on Tuesday, August 22, 2017

Knowledge IS Power...if you don't know something ask the questions. Life is a daily learning experience. It's impossible know everything. So in order to improve yourself, your abilities, and even your place in the workforce, use the question and raise your potential.

Meenakshi Noll, MD, Ph.D. from The Scrutinizer
4 Locals Recommend Them • Posted on Thursday, August 17, 2017

"There is no such thing as a dumb question" yet we all seem to disagree with that statement...

NO, I do not disagree with that statement at all. This is what i tell my employees, my students and I practice myself. If I don't know something, I will always either find an answer by myself or ASK. I am who I am. You want to think low of someone for asking simple questions, that is your problem not of the person who is asking. The person who is asking the so called 'dumb' questions, apparently is comfortable in his/her skin, and does not care what the rest of the... (more)


Chuck Heinz from minuteman press wappingers falls
18 Locals Recommend Them • Replied on Thursday, August 17, 2017

Meenakshi,

thanks for taking the time to read my post. I am so glad that, like me, don't believe in the dumb question. Abraham Lincoln once "said better to be silent and thought a fool than to open your mouth and prove it" While the sentiment of this is correct, I say why go down the path of ignorance versus enlightenment. This would prevent you from ever looking the fool when asking a question. I really appreciate your comments back and would enjoy staying in touch.

Best

Chuck Heinz




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