Any Ideas On How To Generate More Website Sales?

By Kristen Zachares · Posted on Tuesday, December 13, 2016 · Tagged in Selling



I have an online based craft business. I make most of my sales at craft shows and at home-based events. How do I entice customers to purchase more products via the website instead of waiting for my next show?

Most Liked Answer

Mark Mehling from Take Control Marketing
8 Locals Recommend Them • Answered on Thursday, December 15, 2016

Three ways:

1. Get an email address whenever you sell something. That becomes the beginning of an in-house list. An approach similar to "Would you like to be notified when new items are available?" Then communicate with them, offering website sales. (It's a lot more involved than that simple explanation but the basics are there.)

2. Drive people from offline to online. At every event, make sure you emphasize that 'our newest items appear on the web first, so if you want to be ahead of the crowd, make sure you visit..." Ensure your website is on everything,... (more)

Most Engaging Answer

Ken Abbott from Internet Marketing Expert
63 Locals Recommend Them • Answered on Thursday, December 15, 2016

Optimize your website for traffic conversion. This is a totally different type of optimization than SEO. Many websites look great, they may even rank great on Google.. but they can't convert the traffic. "Convert" means get the traffic to TAKE ACTION - fill out an inquiry form, or place a phone call, or sign up for something, or buy something. Conversion optimization is a speciality that few can do. Give me your website URL and I'll give you a quick glimpse at conversion optimization.


Kristen Zachares from The Eclectic Chic Boutique
9 Locals Recommend Them • Replied on Thursday, December 15, 2016

Alan Belniak from Alignable
105 Locals Recommend Them • Replied on Monday, December 19, 2016

Ken, if you visit her profile (link next to question), you can see her URL there.


Michael Murray from Tarpon Internet Marketing, LLC
28 Locals Recommend Them • Replied on Friday, December 23, 2016

Ken,

Right on target! Many people miss this and suffer greatly from lack of sales because they have the completely invalid assumption that SEO will get you new customers. My question to them has always been, "What do you think your Website is for?".

This mindset also causes them to shoot themselves in the foot by cancelling SEO when sales don't happen.

SEO is advertising that makes people aware of your product/service. In other industries it's considered pretty stupid to cancel advertising due to lack of sales, but SEO doesn't seem to make much sense to an awful... (more)

Travis Yates from Remington Agency
6 Locals Recommend Them • Answered on Tuesday, January 3, 2017

Michael,

I have to strongly disagree with you in this regard. SEO is NOT advertising. Advertising is advertising. SEO stands for Search Engine Optimization which consists of OPTIMIZING or TWEAKING your WEBSITE to enhance its ability to be found by Google. I agree with you that SEO is a never ending task but your assumption its advertising is ridiculous.

SEM or Search Engine MARKETING is where the PPC, the banners, the "advertising" comes in to play but NOT SEO.

Also, you boast of your listings being high in the rankings. Well there are two reasons for that.... (more)


Michael Murray from Tarpon Internet Marketing, LLC
28 Locals Recommend Them • Replied on Tuesday, January 3, 2017

Travis, I get so very tired dealing with the traditional SEO folks pushing their "one true way" approach that rarely ever works.

My business is driving MASSIVE traffic to my client Websites by placing 15, 30 or 50 keywords on page 1 of Google for the most searched for keywords today, regardless of competition. I get 100% of ALL the keywords on Page 1 of Google BEFORE they pay.

I offer PROOF on my Website for anyone that cares to look.

I am no longer going to waste my time with you "one true way" folks that feel you must attack and criticize to save your... (more)

Reto Lingenhag from Education 2000 Inc
0 Locals Recommend Them • Answered on Monday, January 2, 2017

Hello and Happy New Year, Thank you for your Questions: I am in the DVD Business and I have 500 DVD in the Urban and any kind field. Please go to www.education2000i.com, or Email me. [email address], my Telephone Number is xxx-xxx-xxxx. God Bless, Reto Lingenhag, Owner

Colleen Jordon from Auntie Arwen's Spices
3 Locals Recommend Them • Answered on Monday, December 26, 2016

I try to keep up with listing events and links from FB to Websites and a calendar page on the website for all the craft fairs I attend in the upcoming months. Or internet traffic and sales is slowly and steadily growing.

Wayne English from Web Content Rx
0 Locals Recommend Them • Answered on Thursday, December 15, 2016

Kristen, just because you have a website does not mean that it is a solid tool. Dos it answer these questions: Who? What? When? Where? Why? and what's in it for me? In addition to SEO, your site must be ready and able to do business.

See more here: http://webcontentrx.biz/web-content-Lose300k.php

Mark Mehling's answer contains solid gold. E-mail marketing is a superb way to stay in touch and drive traffic to your website. We do not recommend relying on so called 'organic' traffic. Meaning what happens to show up because people find you online.

The three words... (more)


Michael Murray from Tarpon Internet Marketing, LLC
28 Locals Recommend Them • Replied on Friday, December 23, 2016

You do know that Google is the #1 search engine in the world and a great Page 1 organic ranking gets great Website traffic, don't you? Perhaps you mean that not getting a page 1 ranking is defeating the purpose of search engine traffic because almost nobody ever looks at Page 2 of Google.

My whole business is driving MASSIVE Website traffic to customer Websites. We do that in two ways:

1) We ALWAYS use high competition keywords and get great rankings for our customers, like THIS ONE. They are the TOP FOUR positions on the page, with over 1, 400,000 competing... (more)

Load More



Start networking and
generating referrals

Join Alignable, the network
for small business owners