How-To Articles

Tagged in Research

How To Actually Generate Customers On Professional Networks: Part 1

Asked by Julbert Abraham from AGM - LinkedIn Marketing & LinkedIn Training

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If you're wondering if you can get clients from a professional network such as LinkedIn or Alignable (or any... Read Full Answer

Data & Insights

Tagged in Engineering & IT

10 Actually Actionable Benefits Of List Building

Asked by Juan Manuel Colome from Top Response Marketing

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What is List Building all about?

List building refers to a continuous process of adding new and updated subscribers to your list.... Read Full Answer

Local Business Stories

Tagged in Local

Celebrating Small And Locally-owned Businesses With Bill Brunelle of Independent We Stand

Asked by Alan Belniak from Alignable

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Today's special edition of the Local Business Stories by Alignable podcast highlights... Read Full Answer

How Can a Spa With a Low Budget Compete With the Big Box Spas in Marketing?

By Debbie Kho · Posted on Wednesday, June 7, 2017 · Tagged in Offline

As a local small business owner, we do not have huge marketing dollars compared to big box spas. How does small business deal with marketing?

Most Liked Answer

Maury Kosh from The Performanced Based Marketing Group
17 Locals Recommend Them • Answered on Wednesday, June 7, 2017

Going head to head, same service to same service? They will bury you.

Think like a prospect.. Who shops at big box stores.. Say like Walmart... 'D' clients, they want everything for nothing, and even if you give it for next to free, they they will still complain and leave you bad reviews.

What can you offer big box can't? The personal touch, top end service. Sell yourself to the people that are willing to pay for the extra attention.

Now I have told you how to identify a market, go build a customer avatar.

You need to be like a Criminal Minds FBI profiler and... (more)

Luis Alvarado from IgknightMedia
0 Locals Recommend Them • Replied on Wednesday, June 7, 2017

Hey Maury, thanks to Facebook Advertising, you are able to compete and stand next to these giants. Service is just one piece of the puzzle, but if you offer amazing service and nobody knows about you.. then your business will never be profitable.

Building a social media presence is vital in 2017 as it is where everyone's attention is. Through Facebook you can hyper target your ideal customer and get them to walk in through your door. I can share a sales funnel that's worked with various spas with you, free of charge, just reach out.

Within my agency we've seen... (more)

Maury Kosh from The Performanced Based Marketing Group
17 Locals Recommend Them • Replied on Thursday, June 8, 2017

Hi Luis..

2 points..

1) The question was not mine, I am not the spa owner.. You responded to my response. Shows lack of detail for a Marketer.

2) Yes Facebook can be effective, but your suggesting a platform (FB) before the client has identified an ideal prospect. Cart before the horse. You have also almost guaranteed a return from FB.. But as any decent marketer should know, if the message does not resonate the campaign will fail.

You are leading people down the garden path of failure with your comments.

I could write a whole book here on the pro's and cons... (more)

Katherine (Kat) Ramirez from adBidtise
1 Local Recommends Them • Answered on Saturday, June 10, 2017

Hi Debbie

This is a GREAT question! My first thought stop thinking or wanting to compete with the big box and focus on surviving period! Know what makes you different and what your business strengths are then capitalize on that!

There are a lot of places you can market yourselves (TONS). At the end of the day whatever you do has to be the right FIT for your goals and expectation which can't be answered here without a proper dialog and if anyone sells you here they are in it for them not you!

What I can tell you here - as a business owner you have 2 options -... (more)

Najee Babar from Interloper, Inc.
6 Locals Recommend Them • Answered on Saturday, June 10, 2017

Raise your prices and specialize. Focus on what the big boys can't or won't. Go for low volume - higher margins. Then go flat out to satisfy your clients.

Defy Nature from Defy Nature LLC
3 Locals Recommend Them • Answered on Thursday, June 8, 2017

When we opened our aesthetic practice 6 years ago, we were advised at the very minimum, to start with a website and place a small ad in our local paper. And it worked! Eventually, you should pay for Goggle presence. The print ad still brings in clients. You"ll target both the digital market and the older folks who still read the paper.

Jason Runyan from Neturf Solutions LLC
34 Locals Recommend Them • Replied on Friday, June 9, 2017

Agreed. Print isn't's just best used in conjunction with other medias (brand awareness should be both online and offline.)

Jeffrie Ann Chambers from Jeffrie Ann Chambers Skin Care
6 Locals Recommend Them • Answered on Wednesday, June 7, 2017

Having a very professional looking website and posting blogs regularly to boost SEO so you can be found by your target clients. Trying to optimize for "facials" is difficult because there is so much competition and the larger spas can spend to get that SEO, for that particular word. So choose your specialties when working with keywords in your blog and on your website. And, what Karyn sad in her response is very true and important. I work solo as an esthetician in my own private studio, forfour years now and it just keeps getting better.

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