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Suggestions For Utilizing Facebook To Build Referrals?

Asked by Marcy Schacter from Make Healthy Taste Great

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Has anyone found a great system for automating referrals through a simpleFacebook page

How-To Articles

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How To Actually Generate Customers On Professional Networks: Part 1

Asked by Julbert Abraham from AGM - LinkedIn Marketing & LinkedIn Training

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If you're wondering if you can get clients from a professional network such as LinkedIn or Alignable (or any... Read Full Answer

Data & Insights

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10 Actually Actionable Benefits Of List Building

Asked by Juan Manuel Colome from Top Response Marketing

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What is List Building all about?

List building refers to a continuous process of adding new and updated subscribers to your list.... Read Full Answer

Local Business Stories

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Celebrating Small And Locally-owned Businesses With Bill Brunelle of Independent We Stand

Asked by Alan Belniak from Alignable

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Today's special edition of the Local Business Stories by Alignable podcast highlights... Read Full Answer

How Can a Spa With a Low Budget Compete With the Big Box Spas in Marketing?

By Debbie Kho · Posted on Wednesday, June 7, 2017 · Tagged in Offline



As a local small business owner, we do not have huge marketing dollars compared to big box spas. How does small business deal with marketing?

Most Engaging Answer

Maury Kosh from The Performance Based Marketing Group
31 Locals Recommend Them • Answered on Wednesday, June 7, 2017

Going head to head, same service to same service? They will bury you.

Think like a prospect.. Who shops at big box stores.. Say like Walmart... 'D' clients, they want everything for nothing, and even if you give it for next to free, they they will still complain and leave you bad reviews.

What can you offer big box can't? The personal touch, top end service. Sell yourself to the people that are willing to pay for the extra attention.

Now I have told you how to identify a market, go build a customer avatar.

You need to be like a Criminal Minds FBI profiler and... (more)


Luis Alvarado from IgknightMedia
0 Locals Recommend Them • Replied on Wednesday, June 7, 2017

Hey Maury, thanks to Facebook Advertising, you are able to compete and stand next to these giants. Service is just one piece of the puzzle, but if you offer amazing service and nobody knows about you.. then your business will never be profitable.

Building a social media presence is vital in 2017 as it is where everyone's attention is. Through Facebook you can hyper target your ideal customer and get them to walk in through your door. I can share a sales funnel that's worked with various spas with you, free of charge, just reach out.

Within my agency we've seen... (more)


Maury Kosh from The Performance Based Marketing Group
31 Locals Recommend Them • Replied on Thursday, June 8, 2017

Hi Luis..

2 points..

1) The question was not mine, I am not the spa owner.. You responded to my response. Shows lack of detail for a Marketer.

2) Yes Facebook can be effective, but your suggesting a platform (FB) before the client has identified an ideal prospect. Cart before the horse. You have also almost guaranteed a return from FB.. But as any decent marketer should know, if the message does not resonate the campaign will fail.

You are leading people down the garden path of failure with your comments.

I could write a whole book here on the pro's and cons... (more)


Philip Zepeda from Luxury Spa Consutling, LLC
2 Locals Recommend Them • Replied on Tuesday, July 11, 2017

Hi Maury,

You answer is the reason why we started 3 companies in the spa industry. Mainly because of the boilerplate tactics that do not work in the spa and wellness market. Your recommendation compares big box spas to Walmart? Where did you get that data and can you name a big box spa? Just one that provides "D" service? There are none. Before giving advice do some research on the market. Five minutes would have answered that question. You advise that smaller spas offer better service and the personal touch to those who want to spend extra money for it. That... (more)


Mark Mehling (Mark@TakeControlMarketing.com) from Take Control Marketing
78 Locals Recommend Them • Replied on Tuesday, July 11, 2017

Philip,

Your niche appears to be the HNW/affluent based on your profile. Just so I know, which of the 4 'boilerplate tactics' here do not apply in your market: target market/ideal client, message, media selection, and conversion/closing system?

Your experience far exceeds mine in that niche, but in every other field, including B2B, violating one of these 4 is the reason for marketing/advertising flops.

Thanks in advance for sharing your experience. Mark


Maury Kosh from The Performance Based Marketing Group
31 Locals Recommend Them • Replied on Tuesday, July 11, 2017

Philip

For a marketing company, it is surprising your attention to detail is so poor.

I did not compare Walmart to Big box spa's, I related the clientele that shops at Walmart to 'D' clients...

I did not say big box delivers 'D' service.

A small standalone spa can be a 5 star spa.

I did not say small spa's offer better service.. I did say because they do not have the time pressures of a big box publicly traded companies that only care about profit breathing down their necks, they could up their game as they have less time pressure and can give more time and... (more)


Philip Zepeda from Luxury Spa Consutling, LLC
2 Locals Recommend Them • Replied on Tuesday, July 11, 2017

Maury,

Why even mention the Walmart analogy? I am answering the question which is ONLY related to spas. How are your comments helpful when all you talk about is big box companies. We are talking about big box spas and they DO NOT FOLLOW they same formula. Your quote "I did say because they (smaller spas) do not have the time pressures of a big box publicly traded companies (assumption) that only care about profit (assuming again) breathing down their necks (wow), they could up their game (game really?) as they have less time pressure (assuming again) and can... (more)

Nick Cifonie from Leads Ahoy
9 Locals Recommend Them • Answered on Thursday, August 3, 2017

I'd use shadow calls to offer them a free service for their birthday... get them in and treat them, they WILL come back.

Patty Trussel from SpeedPro Imaging North Austin
3 Locals Recommend Them • Answered on Wednesday, August 2, 2017

Do a networking event at your spa. Target female professionals. Go to networking events and offer a free treatment as a prize drawing. Word of mouth and testamonials. Do you have any print marketing such as flyers. I market for small biz all of the time. What makes your spa stand out from the rest in your area.

Jeffrie Ann Chambers from Jeffrie Ann Chambers Skin Care
6 Locals Recommend Them • Answered on Wednesday, June 7, 2017

Having a very professional looking website and posting blogs regularly to boost SEO so you can be found by your target clients. Trying to optimize for "facials" is difficult because there is so much competition and the larger spas can spend to get that SEO, for that particular word. So choose your specialties when working with keywords in your blog and on your website. And, what Karyn sad in her response is very true and important. I work solo as an esthetician in my own private studio, for four years now and it just keeps getting better.

Jeffrie Ann Chambers from Jeffrie Ann Chambers Skin Care
6 Locals Recommend Them • Answered on Friday, July 21, 2017

Wow! I'm reading through the posts here and it appears to have become more about who among the respondents is *right* and not much at all about Debbie and her business and the question she asked. Almost like you're trolling each other... Not professional or at all admirable, And most certainly not of any help at all to Debbie. Debbie does not have to compete with big box spas. Big box spas are not 'D' customer attractors. They have their market and I have mine. I don't even think of them as competition. What I offer, they can't. I charge as if I am a big spa,... (more)

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