How-To Articles

Tagged in Research

How To Actually Generate Customers On Professional Networks: Part 1

Asked by Julbert Abraham from AGM - LinkedIn Marketing & LinkedIn Training

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If you're wondering if you can get clients from a professional network such as LinkedIn or Alignable (or any... Read Full Answer

Data & Insights

Tagged in Engineering & IT

10 Actually Actionable Benefits Of List Building

Asked by Juan Manuel Colome from Top Response Marketing

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What is List Building all about?

List building refers to a continuous process of adding new and updated subscribers to your list.... Read Full Answer

Local Business Stories

Tagged in Local

Celebrating Small And Locally-owned Businesses With Bill Brunelle of Independent We Stand

Asked by Alan Belniak from Alignable

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Today's special edition of the Local Business Stories by Alignable podcast highlights... Read Full Answer

Best Tool To Acquire Clients In Real Estate?

By Vitaly Chernikh · Posted on Saturday, April 15, 2017 · Tagged in General Discussion



This question is for realtors out there. Interested to find out what lead generation tool works best for you. I have tried several companies that provide leads without success, most leads were fake and even though these companies will replace leads, the replacement leads were no good either. I am hoping to hear from someone that is not a superstar at a large firm with tons of reviews that do get top placement due to a number of reviews. For example, if I were to advertise on zillow.com out of 3 or 4 agents in a pop-up ad I would not get many or any clicks simply because they have hundreds of reviews. What works best for you and what is the required amount of leads or budget that you are investing? Also if not purchasing leads, do you swear by direct mailings or door knocking or open house or specific for sale sign verbiage that works amazing? Please be specific what unique technique have you tried. I have been doing this for over 16 years and I have tried it all! General idea or info has no meaning. Be specific on what unique technique have you done that got you several sales, or share a tip!

Most Liked Answer

Donna Sloan from Coldwell Banker Residential Brokerage
0 Locals Recommend Them • Answered on Wednesday, April 19, 2017

Your best source of business is your own sphere, referrals, repeat customers, join networking groups. I was on Zillow for a long time. It was very expensive and I didn't get any good leads. I have good reviews on Zillow but they are from my sphere.


Danny Damron from Send Out Cards
2 Locals Recommend Them • Replied on Thursday, April 20, 2017

Donna I agree with you about the SOI, Repeat, and Networking. Not being in the Real Estate myself, but 80% of my customer base is RE. Know why, they for the most part are friends that buy my product. I did not sell them on it. Then they send me Referrals. Same thing, Networking, Referrals, and SOI.


Debra Schmitt from Fathom Realty
6 Locals Recommend Them • Replied on Thursday, April 20, 2017

Sphere of Influence is what my brokerage is telling us to focus on too. Not just sending an email or liking them on Facebook, but really reaching out. Having coffee, sending a card, dropping off a gift. Staying in personal touch with them. It's a commitment but a well worthy one.


Betty Walsh from Berkshire Hathaway HomeServices Professional Realty
0 Locals Recommend Them • Answered on Thursday, April 20, 2017

I have been in real estate for 31 years. I am not a top producer but that is my choice. I do as much in real estate as I want to do to supplement our family income. I would suggest to you is to get back to the basics of real estate! Make yourself very visible and hold open houses as much as you can. Hand that business card out to everyone and always being listening for people talking real estate, at restaurants, bars, grocery stores, banks, and everywhere else. Use your sphere of influence to the max! We had a couple of teachers in our company, and they had... (more)


Hollie Ria Moale from Regal Properties International Inc
1 Local Recommends Them • Replied on Monday, May 8, 2017

Thanks Betty your advice has really helped. It's not my desire to be a top producer either. I just want to develop a great group of clients as you did and grow thru their referrals. Customer service is very important to me. My clients and all who are involved are always satisfied and grateful. I know I am on the right track but I do need to earn a living so need more great clients. I'll keep at it. I have thought about joining a group, even tried many, but can't seem to find one that works for me. I too love what I do!

Ciara Pierson from RE/MAX Advantage Plus
5 Locals Recommend Them • Answered on Wednesday, April 19, 2017

Hi Vitaly,

You have far more years experience than I do--

I am lucky to be on a great team that provides me with leads. Yes, the cream always rises to the top (not all leads are pre-qualified) but I have had luck with Commissions, Inc.

I also have tried "farming" my neighborhood and I have a "thank the client" brochure that I can send out in my area or a desired area that offers a discount on a place with my personalized info and a value offer (such as a free yogurt or a $10 off an appetizer) at a local restaurant. I can provide you with more information but I... (more)


Bobbie Lancaster from RE/MAX Integrity
3 Locals Recommend Them • Replied on Monday, April 24, 2017

Reaching out to other brokers for referrals from other states. Ive received 1-2 referrals a year, since I am a CRS.


Hollie Ria Moale from Regal Properties International Inc
1 Local Recommends Them • Replied on Sunday, May 7, 2017

Ciara can you tell me more about Commission Inc.? I need something affordable since I will have to pay for it myself.

Steve Misciagno from RE/MAX TITANIUM
0 Locals Recommend Them • Answered on Wednesday, April 19, 2017

We teach our agents how to reverse prospect. They never cold call, door knock, call FSBO's or Expireds. Do the opposite of what everyone else does and you'll be successful. Direct mailings are very expensive and low conversion rate so we teach our agents how to have a successful campaign and train them on lead conversion. You are in the lead business now and you need a fantastic lead management system to tell you who you need to be spending time with. We are located by Clermont and Winter Garden so if you are close by I'd be happy to show how these systems... (more)


Bobbie Lancaster from RE/MAX Integrity
3 Locals Recommend Them • Replied on Monday, April 24, 2017

I am a seasoned Broker and just attended a class that set me back on course on contacting past clients and friends and sending cards and follow up with a phone call. I also like to contact other RE/MAX agents from other states and get referrals.



Hollie Ria Moale from Regal Properties International Inc
1 Local Recommends Them • Replied on Sunday, May 7, 2017

I understand the importance of lead management Steve and I work for a small private company so although your idea of reaching out to fellow Remax agents in different states Bobbie is great, what specific lead source do you both use. I am looking for something affordable since my Broker doesn't believe they work. The feeling is that "listings get you buyers" which in concept should work. But leads bring listings and buyers and I have to start some where! Can either of you recommend something affordable?

Rick Parchem from Rick Parchem NMLS # 69627/584330/1850
1 Local Recommends Them • Answered on Monday, May 1, 2017

Hi Kimberly, as you can see there are many choices for getting business. I am a lender in the Seattle market for the past 33 years. I have worked with a lot of newer agents in the past and have a few tips you might try. Of course your sphere is very important and you should build a database of everyone you know. But do not expect them to have you handle a transaction immediately. You should interview everyone with this open ended question Who do you know.... You are trying to build a network of referral sources for all areas you can think of. i.e. favorite... (more)


Hollie Ria Moale from Regal Properties International Inc
1 Local Recommends Them • Replied on Sunday, May 7, 2017

Hi Rick I would love to see an example of your spread sheet! Great advice! [email address]

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