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Tagged in Referral

Suggestions For Utilizing Facebook To Build Referrals?

Asked by Marcy Schacter from Make Healthy Taste Great

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Has anyone found a great system for automating referrals through a simpleFacebook page

How-To Articles

Tagged in Research

How To Actually Generate Customers On Professional Networks: Part 1

Asked by Julbert Abraham from AGM - LinkedIn Marketing & LinkedIn Training

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If you're wondering if you can get clients from a professional network such as LinkedIn or Alignable (or any... Read Full Answer

Data & Insights

Tagged in Sales & Promotions

10 Actually Actionable Benefits Of List Building

Asked by Juan Manuel Colome from Top Response Marketing

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What is List Building all about?

List building refers to a continuous process of adding new and updated subscribers to your list.... Read Full Answer

Local Business Stories

Tagged in Local

Celebrating Small And Locally-owned Businesses With Bill Brunelle of Independent We Stand

Asked by Alan Belniak from Alignable

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Today's special edition of the Local Business Stories by Alignable podcast highlights... Read Full Answer

Best Way to Market an Established Floor Cleaning/care Business on Facebook?

By Drew Moore · Posted on Monday, July 31, 2017 · Tagged in Paid Social Media



I know it has been asked a dozen times through various other boards, forums, blogs, etc. But how does a business who isn't new to the area, we have been around 25+ years, establish an online presence?



Basically what is the best ad to create that is short, to the point, keeps the prospects engaged, and sells the product without having to actually sell anything?

Bryon McCartney from Be Brilliant! Marketing
27 Locals Recommend Them • Answered on Wednesday, August 9, 2017

In order to have an effective approach to any advertising, you need to have a solid strategy. Is there a strategy that is driving your question? Or are you just grasping at tactics in the hope that something works?

You say you have been around for 25+ years. You must have a healthy client list and I would encourage you to find creative ways to develop new business with your existing and past customers. It's always easier to sell to existing clients.

In terms of online marketing, I can't find a website for your business, only a Facebook page. This may be a... (more)


Allan Clair from A&A Specialty Advertising
2 Locals Recommend Them • Replied on Saturday, August 12, 2017

Affirmation that Bryon knows of what he speaks

Maury Kosh from The Performance Based Marketing Group
35 Locals Recommend Them • Answered on Wednesday, August 9, 2017

"Basically what is the best ad to create that is short, to the point, keeps the prospects engaged, and sells the product without having to actually sell anything?"

Seriously??

When you find that formula bottle it and sell it because you will have the only one in the world!

Prospects will always be shopping until they see value in an offer that will solve their problems. There is no ad in the world that is going to be able to answer every objection and solve every prospects pain without ever speaking to a real human being.

Ads are just prospecting, it will always... (more)

Drew Moore from Pure Clean Floor Care
0 Locals Recommend Them • Answered on Tuesday, August 8, 2017

Thanks to everyone for responding! Lots of great information and a lot of affirmation that what I already know, works, just need to fine tune my approach for my particular market.

Diane Merritts Gatto from Atlas Marketing and Communications
0 Locals Recommend Them • Answered on Wednesday, August 2, 2017

Facebook is still the number one platform for Business to consumer businesses, however youtube videos add credibility and a sense of familiarity with you and your product. Something humourous, sharing knowledge or stats, or anything that a regular customer might ask you in casual conversation is a good start.


Drew Moore from Pure Clean Floor Care
0 Locals Recommend Them • Replied on Tuesday, August 8, 2017

Right. Videos always gain more traction over a simple post or even pictures.

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