How-To Articles

Tagged in Research

How To Actually Generate Customers On Professional Networks: Part 1

Asked by Julbert Abraham from AGM - LinkedIn Marketing & LinkedIn Training

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If you're wondering if you can get clients from a professional network such as LinkedIn or Alignable (or any... Read Full Answer

Data & Insights

Tagged in Sales & Promotions

10 Actually Actionable Benefits Of List Building

Asked by Juan Manuel Colome from Top Response Marketing

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What is List Building all about?

List building refers to a continuous process of adding new and updated subscribers to your list.... Read Full Answer

Local Business Stories

Tagged in Local

Celebrating Small And Locally-owned Businesses With Bill Brunelle of Independent We Stand

Asked by Alan Belniak from Alignable

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Today's special edition of the Local Business Stories by Alignable podcast highlights... Read Full Answer

Do You Find Paying for Social Media Marketing Works And is Worth the Money for Financial Services?

By Derek Ferro · Posted on Friday, August 18, 2017 · Tagged in Online Paid Media

Most Liked Answer

Mark Mehling ( from Take Control Marketing
84 Locals Recommend Them • Answered on Friday, August 18, 2017

Hi Derek

EVERY media works as long as the advertiser has followed the requisite steps to ensure the media is the one that will get a well crafted message in front of their ideal clients/target market.

The problem is too many companies try to choose a media before doing the other two steps. When they do that, any media will fail.

NO media, including social, is "worth the money" unless you follow the time proven principles. And whatever sector you are in doesn't matter, because the principles of basic advertising apply and will help determine the most cost... (more)

Joe Leech from Leech Associates
13 Locals Recommend Them • Answered on Saturday, August 19, 2017

Short answer: Yes Expanded: It does not directly bring me clients. When we say "pay" I am referring to an upgrade in Linkedin to Sales Navigator and a tool/software subscription that sends connection invites to targeted prospects... generally business owners. Net cost is $27/mo for the software and $79.00 for linkedin. Prior to this I was making cold phone calls and getting nowwhere. With this, when I have a response to the connection request which is quite generic and under 250 characters, I send a thanks for connecting message and relate the reason for the... (more)

Victor Cuevas from Victor Cuevas
0 Locals Recommend Them • Answered on Saturday, August 19, 2017

One of the best ways to use social media is shooting videos and writing a blog. You will have to learn some basic SEO using key words so that you content is found. Or at least put videos on your website and send out a post to everyone you know and have them share it. Make a video about your product or service educating people. I get good business from this.

James Cox from Fundwise Capital - Small Business Funding Affiliate
1 Local Recommends Them • Answered on Sunday, August 20, 2017

There is no easy answer without more info from you. By financial services you mean, funding or insurance or financial planning or advicing/directions or education... Like saying you're in IT. The movement in marketing is evolving into social media, yes, however, WHO you are marketing to is the main beginning thought. Age group and demographic will set the tone for how you approach them. From baby boomers to millennials, the approach will vary from webinars/seminars to social media posts into targeted groups. A local Meetup group may be of benefit for... (more)

Ben Mandryk from Dominion Lending Centers - Regional Mortgage Group
1 Local Recommends Them • Answered on Monday, August 21, 2017

I have had very little success with 2 leads generating sites. I prepared scripts from professional sales training and followed the sales process that had "proven results".
In Alberta as well as Canada we have seen mortgage rules change enough that what worked yesterday is not necessarily working today.
Basics like communication, involvement in your community, as well as showing up ready to work without instant gratification are what win the day in this industry.
Fintech will never supersede professionalism.

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