How-To Articles

Tagged in Research

How To Actually Generate Customers On Professional Networks: Part 1

Asked by Julbert Abraham from AGM - LinkedIn Marketing & LinkedIn Training

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If you're wondering if you can get clients from a professional network such as LinkedIn or Alignable (or any... Read Full Answer

Data & Insights

Tagged in Sales & Promotions

10 Actually Actionable Benefits Of List Building

Asked by Juan Manuel Colome from Top Response Marketing

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What is List Building all about?

List building refers to a continuous process of adding new and updated subscribers to your list.... Read Full Answer

Local Business Stories

Tagged in Local

Celebrating Small And Locally-owned Businesses With Bill Brunelle of Independent We Stand

Asked by Alan Belniak from Alignable

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Today's special edition of the Local Business Stories by Alignable podcast highlights... Read Full Answer

For Florists? What Is Your Market Dominating Proposition That Clearly Distinguishes You from All the Other Florists Around You?

By Steve Sapato · Posted on Tuesday, April 18, 2017 · Tagged in Marketing

I was just reading a post about florists and everyone had similar comments. That made me think of the florist I work with in Sac. So now I ask, with all of the florists out there, what makes you special? Why would I go to you over every other florist out there?

Mari-Lyn Harris from Sedona Pies
51 Locals Recommend Them • Answered on Friday, April 28, 2017

Since it's a service based business Florists need to think about how they appreciate their clients etc. In my mind being better than the other florist would be I treat my clients better, as I do my best to develop a relationship with them. I know my life time value of my customers, how long it takes them to become a client and will stay with me.

Most Liked Answer

Pam Danziger from Unity Marketing
0 Locals Recommend Them • Answered on Saturday, April 29, 2017

In my book, Shops that POP! 7 steps to extraordinary retail success, I profiled Tiger Lily , an award-winning florist in Charleston, SC. One of the secrets of its success was to be dedicated to 'be the best place to buy awesome flowers,' said Manny Gonzales, owner with his wife Clara. In order to do that, they make the bold decision to withdraw from the wire services which Manny said were a 'major source of mediocrity...How canyou be special and different if you're doing what everybody else is doing?" Thus they morphed from being an ordinary run-of-the-mill... (more)

Ryan Freeman from Canadian Florist
2 Locals Recommend Them • Replied on Monday, May 1, 2017

Manny's success mirrors something we see often with successful shops these days: New owners coming from outside the industry who don't just operate with "business as usual". Working in an established industry and doing things the way thousands of other (failing) businesses do things is not a recipe for success. Tiger Lily introduced some new ideas for employee compensation, and reacted to a few crises in their market with bold changes in operation.

Daniel Liu from Barn LLC
2 Locals Recommend Them • Answered on Thursday, May 4, 2017

I would first develop a clear, compelling and distinguishing brand narrative. Identify what problem you solve, determine if that problem is something people care about (and if not, how you can make them care about it), and then regularly demonstrate how your company is the best solution for that problem. All of your offerings should then reinforce your core purpose--laddering up to your brand story.

Indera Kanjee from Unique Flowers & Decor - Fullerton
5 Locals Recommend Them • Answered on Wednesday, May 3, 2017

if you go beyond your clients expectations with creative work that will

keep them coming is the key.

phone manners

understanding their needs

and delivering on time

presentation - quality of work

are some of the things

Steve Estrellado from Estro Digital Communications
4 Locals Recommend Them • Answered on Sunday, April 30, 2017

Concentrate on one major event, e.g. Valentine' Day.

Beth Herendeen from Twiggies
6 Locals Recommend Them • Answered on Friday, April 28, 2017

For me in the floral industry, my business is recognized as a top provider in the area. We pride ourselves on exceptional selection and we offer extraordinary service backing up our products. When people stumble upon Twiggies they are pleasantly surprised at our boutique Modern Day General Store atmosphere. We have such a wide range of products in our retail location that it hooks them for not just standout floral service but also on trend merchandise hitting categories of home, gift, garden, and women's apparel. In our event sector we have a full selection... (more)

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