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Tagged in Referral

Suggestions For Utilizing Facebook To Build Referrals?

Asked by Marcy Schacter from Make Healthy Taste Great

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Has anyone found a great system for automating referrals through a simpleFacebook page

How-To Articles

Tagged in Research

How To Actually Generate Customers On Professional Networks: Part 1

Asked by Julbert Abraham from AGM - LinkedIn Marketing & LinkedIn Training

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If you're wondering if you can get clients from a professional network such as LinkedIn or Alignable (or any... Read Full Answer

Data & Insights

Tagged in Engineering & IT

10 Actually Actionable Benefits Of List Building

Asked by Juan Manuel Colome from Top Response Marketing

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What is List Building all about?

List building refers to a continuous process of adding new and updated subscribers to your list.... Read Full Answer

Local Business Stories

Tagged in Local

Celebrating Small And Locally-owned Businesses With Bill Brunelle of Independent We Stand

Asked by Alan Belniak from Alignable

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Today's special edition of the Local Business Stories by Alignable podcast highlights... Read Full Answer

Whats the Best Way for an Auto Dealer to Gain New Clients for New and Pre Owned Sales?

By Tracey Austin · Posted on Thursday, June 15, 2017 · Tagged in Customer Acquisition

Hello Alignable family. I am actively looking to grow my client base in the Akron, Canton area. Anyone have any ideas of how to grow my new and pre owned vehicle sales monthly. Thanks in advance for any advice or comments. Make it a great day, and share your smile!!!!

Most Engaging Answer

Maury Kosh from The Performance Based Marketing Group
31 Locals Recommend Them • Answered on Tuesday, June 20, 2017

My background is in commission sales, I made my living for many years this way. Now I have chosen to let my fingers do the walking instead of my feet, and now I prospect for other businesses.

Getting people on the lot to look at cars is the easy part... All advertising done properly with the right targeted message will bring you prospects. The biggest issue I run into is the sales people.. Great sales people are 2%er's, that is about how many can actually close deals on a consistent basis. Are you a 2%er?

Car lots are no different. Far to often it is not the... (more)

Tracey Austin from Toth Buick-GMC
11 Locals Recommend Them • Replied on Wednesday, June 21, 2017

Thanks Maury, you're right. Harsh reality but right. Thanks for taking the time to give me your input.

Maury Kosh from The Performance Based Marketing Group
31 Locals Recommend Them • Replied on Wednesday, June 21, 2017

Thank you for not taking it personally, The message is for all sales people.

It it is a lack of prospects to talk to, That I can fix, it is what I do.

When I interview prospective clients, I like to run them thru a mock sales close. There is no point if sending leads if they just get burned.. Sending leads to a poor closer is just destined for the relationship to end badly.

What I cannot do is make a a poor closer good, but I can make a good closer a lot of money by lining up qualified prospects for them to close.

Maryann Croce from Croce's Transmission Specialists
6 Locals Recommend Them • Answered on Wednesday, August 9, 2017

Revisit what's been working and what hasn't. Sometimes it's just a small change. You know your area and your sales demographics. Who is your target market. Put them into different buckets and speak to each group. The family that has outgrown their vehicle. The retired couple that needs a smaller vehicle. The graduate that has landed their first job. Re-purpose your great reviews and start a referral program.

Annie Bonanno from Credit Repair Solutions
1 Local Recommends Them • Answered on Friday, July 28, 2017

Partner with a credit repair service like mine. People come to me to repair their credit because they want to purchase a new or used vehicle and know they will have difficulty obtaining financing with poor credit. Great source of referals!!

Raja Misra from Auto Concepts
2 Locals Recommend Them • Answered on Wednesday, June 21, 2017

1) Every sale we give the customers a handful of our business cards and tell them how they could payoff the car by referring 2-3 clients a month. We pay $200 a referral. Since I specifically sell to the subprime market those clients are cash strapped more than half the time. We do almost a 72% repeat and referral business.

2) Send your clients a birthday card or email show that you care.

3) Make sure that the deals you put together are affordable for the customers. In the long run, they will appreciate you and be loyal. I have a repeat customer who has gotten... (more)

Tracey Austin from Toth Buick-GMC
11 Locals Recommend Them • Answered on Wednesday, June 21, 2017

Thanks everyone for the time and ideas you have given me. More heads than one is always better. Sometime even the small stuff, the normal gets lost in the shuffle and it's good to gather new and old ideas. Again appreciate all the feed back.

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Asked By

Tracey Austin from Toth Buick-GMC
Akron, OH