How-To Articles

Tagged in Research

How To Actually Generate Customers On Professional Networks: Part 1

Asked by Julbert Abraham from AGM - LinkedIn Marketing & LinkedIn Training

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If you're wondering if you can get clients from a professional network such as LinkedIn or Alignable (or any... Read Full Answer

Data & Insights

Tagged in Sales & Promotions

10 Actually Actionable Benefits Of List Building

Asked by Juan Manuel Colome from Top Response Marketing

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What is List Building all about?

List building refers to a continuous process of adding new and updated subscribers to your list.... Read Full Answer

Local Business Stories

Tagged in Local

Celebrating Small And Locally-owned Businesses With Bill Brunelle of Independent We Stand

Asked by Alan Belniak from Alignable

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Today's special edition of the Local Business Stories by Alignable podcast highlights... Read Full Answer

Tips on How to Approach Other Businesses in Order to Build an Authentic Collaborations and Referrals?

By Harjot Mann · Posted on Saturday, May 13, 2017 · Tagged in Referral



Hello Everyone, Would love to know your tips on how to approach other businesses in order to build an authentic collaborations and referrals system? Share some insights and things that have worked for you all.. thanks

Most Liked Answer

Santha McTaggart from Loyalty Ink Detroit
5 Locals Recommend Them • Answered on Tuesday, May 16, 2017

As a company that offers screenprinting, embroidery & promotional products, I approach companies that offer products or services that I could benefit from using myself! Instead of approaching a company with the intention to gain their business, I approach the company with the idea and intention of being able to benefit from each other's products & services

Vann Baker from Design-First
1 Local Recommends Them • Answered on Tuesday, June 20, 2017

Depending on your business, it may be possible to approach competitors who are much larger than you and offer to send them clients who are too big for you to handle and they can send you potential clients who are too small for them to work with.

Another approach is to seek out strategic partners, that is, someone who is marketing to the same audience you are, but who are not a competitor to you.

I would approach the owner or someone in their sales and marketing department who would be in a position to refer business to you and vice versa.

Lastly, be sure you... (more)

Marty Dickinson from Produce My Book (Formerly R50Books)
14 Locals Recommend Them • Answered on Monday, June 5, 2017

You learn a lot about approaching businesses for collaboration/referring (and I'll even add "exclusivity referring") after you've been approached for collaboration a few times. Once you write a book or two, or speak on a few stages, collaborators from all angles offer to "do the work you don't want to do" for your clients.

It doesn't take long to recognize fakes.

Like anything else, getting that first collaboration, channel partner, joint venture, or power partner, whatever you want to call them, is the toughest step. After you have one, you can use that... (more)




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