Ask & Learn

Tagged in Referral

Suggestions For Utilizing Facebook To Build Referrals?

Asked by Marcy Schacter from Make Healthy Taste Great

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Has anyone found a great system for automating referrals through a simpleFacebook page

How-To Articles

Tagged in Research

How To Actually Generate Customers On Professional Networks: Part 1

Asked by Julbert Abraham from AGM - LinkedIn Marketing & LinkedIn Training

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If you're wondering if you can get clients from a professional network such as LinkedIn or Alignable (or any... Read Full Answer

Data & Insights

Tagged in Sales & Promotions

10 Actually Actionable Benefits Of List Building

Asked by Juan Manuel Colome from Top Response Marketing

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What is List Building all about?

List building refers to a continuous process of adding new and updated subscribers to your list.... Read Full Answer

Local Business Stories

Tagged in Local

Celebrating Small And Locally-owned Businesses With Bill Brunelle of Independent We Stand

Asked by Alan Belniak from Alignable

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Today's special edition of the Local Business Stories by Alignable podcast highlights... Read Full Answer

Consultants, How Are You Demonstrating Your Service to Potential Clients?

By Michael Gandy · Posted on Monday, July 17, 2017 · Tagged in Customer Retention

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We've all heard the phrase, "don't trust a skinny cook." I know many phenomenal skinny cooks (my wife being one of them), but that's beside the point. The point of the saying is that you shouldn't trust someone that claims they specialize in something when they're demonstrating something entirely contradictory.

The other day I saw a windshield repair company advertised on a company car with a cracked windshield. I've also seen journalists that can't distinguish the different between "too," "to," and "two," and exterminators with their own bug problems. These sort of demonstrations certainly don't lead me to believe that they actually know what they're doing.

Going beyond what you should be doing just to protect your reputation, what are you consciously and purposefully doing to demonstrate your service (or product) to potential clients?

Andrea Gold from Gold Stars Speakers Bureau
2 Locals Recommend Them • Answered on Thursday, July 20, 2017

Ask your customers for feedback in writing, such as the following points:

How are they using what you helped them with?

What did they get from consulting with you?

Would they recommend others?

Would they use your services again? (etc.)

Offer references (and get permission ahead of time). And, of course, do a great job every time!

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