How-To Articles

Tagged in Research

How To Actually Generate Customers On Professional Networks: Part 1

Asked by Julbert Abraham from AGM - LinkedIn Marketing & LinkedIn Training

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If you're wondering if you can get clients from a professional network such as LinkedIn or Alignable (or any... Read Full Answer

Data & Insights

Tagged in Engineering & IT

10 Actually Actionable Benefits Of List Building

Asked by Juan Manuel Colome from Top Response Marketing

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What is List Building all about?

List building refers to a continuous process of adding new and updated subscribers to your list.... Read Full Answer

Local Business Stories

Tagged in Local

Celebrating Small And Locally-owned Businesses With Bill Brunelle of Independent We Stand

Asked by Alan Belniak from Alignable

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Today's special edition of the Local Business Stories by Alignable podcast highlights... Read Full Answer

How Can One Market and Promote an Intangible Consulting Business?

By Stuart Rosenberg · Posted on Wednesday, July 5, 2017 · Tagged in Asking for Advice



Most Engaging Answer

Mike Ogden from MOC
2 Locals Recommend Them • Answered on Wednesday, July 5, 2017

Stuart, you already have what you need. You. You're the face of the consulting business. Write some strong opinions (either passionate or pissed off) and publish them on LinkedIn, city business journal, wherever you can. Meanwhile, turn great consulting assignments into compelling case studies. This turns intangible into tangible. Market/sell with case studies. If anybody wants a howto manual on creating case studies, I wrote it and will share it.


Dennis Taekema from Forzani Business Solutions
0 Locals Recommend Them • Replied on Wednesday, July 5, 2017

I'll take a copy of the how to manual.


Sandy Grieson from Always Accurate Books LLC
2 Locals Recommend Them • Replied on Thursday, July 6, 2017

I also would like a copy of the manual. Thanks


Alexandra Wade McDonald from FX Facility Group
0 Locals Recommend Them • Replied on Thursday, July 6, 2017

I would love to obtain a copy as well. Thank you!


Shelley Michael from Shelley Michael
0 Locals Recommend Them • Replied on Thursday, July 6, 2017

I would also love to have one. thanks!



Jim & Joanne Ullery from Center for Organizational Energy
4 Locals Recommend Them • Replied on Thursday, July 6, 2017

Dear Mike, I would appreciate your kind offer to share the case studies that you put together. I would like to review your model to do the same. Thank you very much for your kindness.

Jim Ullery


Arlene Petersen, CPCU from T.E. Brennan Company
4 Locals Recommend Them • Replied on Thursday, July 6, 2017

Hi Mike, I would also like a copy of your "how to" manual. Thank you for the kind offer!


Stuart Rosenberg from First Choice Supply Chain
1 Local Recommends Them • Replied on Thursday, July 6, 2017

Hello Mike, Please send me a copy of the manual. Thanks for the offer.


Fred Kaplowitz from The Kaploe Marketing Group
3 Locals Recommend Them • Replied on Friday, July 7, 2017

I would like a how to manual as well. Please send me one. Thank you


Jesse Spencer from Administrative Control Solutions, LLC
1 Local Recommends Them • Replied on Monday, July 10, 2017

Mike, I'd love a copy of your how to manual on writing case studies.

Thanks!

Jesse

Loretta Love Huff from Emerald Harvest Consulting LLC, Loretta Love Huff, Business Coach
12 Locals Recommend Them • Answered on Thursday, July 20, 2017

You need to get crystal clear on 3 things: 1) the problems your prospects have that they don't want, 2) the outcomes they want but don't have. 3) the uniquely expressed value you provide that solves 1 and 2 that distinguishes how you're different (better) than other consultants or firms who do, what seems to your prospect, to be similar work. When you're able to do that, you won't have to worry about competing on price. When you sound like every one else, your prospects will likely rely on price to make their purchase decisions, and you don't want that.


Ron Hequet from Ron Hequet - America's Leading Profit and Cash Flow Strategist
1 Local Recommends Them • Answered on Thursday, July 13, 2017

Wow; would love to have all commenters on a conference call to kick this around. My firm celebrated our 23rd anniversary on July 1st. In all those years, I have only worked with privately held corporations, except one time. Why? Privately held companies are owned by a real person(s), public companies are not. Hence, owners can make decisions, execute my prove-up changes and move forward on-the-spot, realizing improvements in profit, debt reduction and improved cash-flow noticeably soon, to grow their company. My one experience with a public company was a... (more)

Mike Ogden from MOC
2 Locals Recommend Them • Answered on Monday, July 10, 2017

To receive manual on case studies, you'll have to email me: [email address]

Kathy Brunner from Last Brand Standing
1 Local Recommends Them • Answered on Sunday, July 9, 2017

Coaching is much like a consulting business and I think Stuart, you have already been given some great advice. I offer free webinars and complimentary coaching calls to address some specific issues and it helps to demonstrate to people what they can expect from me.

I also think offering workshops to specific venues in your consulting arena can be quite beneficial. People appreciate leaning about the person behind the business and it's a great way to connect with niche market.

Determine exactly what the biggest problems are within your niche market and then add... (more)

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