How-To Articles

Tagged in Research

How To Actually Generate Customers On Professional Networks: Part 1

Asked by Julbert Abraham from AGM - LinkedIn Marketing & LinkedIn Training

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If you're wondering if you can get clients from a professional network such as LinkedIn or Alignable (or any... Read Full Answer

Data & Insights

Tagged in Sales & Promotions

10 Actually Actionable Benefits Of List Building

Asked by Juan Manuel Colome from Top Response Marketing

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What is List Building all about?

List building refers to a continuous process of adding new and updated subscribers to your list.... Read Full Answer

Local Business Stories

Tagged in Local

Celebrating Small And Locally-owned Businesses With Bill Brunelle of Independent We Stand

Asked by Alan Belniak from Alignable

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Today's special edition of the Local Business Stories by Alignable podcast highlights... Read Full Answer

How Can One Who Is Starting Afford to Hire Advertising and Marketing Help?

By Madlyn Doey · Posted on Friday, June 2, 2017 · Tagged in General Discussion

Mari-Lyn Harris from Sedona Pies
51 Locals Recommend Them • Answered on Saturday, June 3, 2017

You haven't said what business you are starting. By your profile are you doing workshops? You can post them on Udemy, or other places to post your workshops. Post your workshops as an event here on Alignable, LinkedIn, Facebook business page, join a Barter group like, no fee to join. Find joint partners who have the same audience so you can cross-promote with each other. Got a Blog? Create video's and post them, even if they are just tips about what you are educating about.

Most Liked Answer

Mindy Lepp from Leppdesign
0 Locals Recommend Them • Answered on Friday, June 2, 2017

Hi Madlyn, I help run a design agency based here in VA, but serve clients all over the US. Sounds like your question might be better worded as "Where can someone on a startup budget find advertising and marketing help?" Or are you asking for ways to get more capital to be able to hire a firm like ours?

If you are asking for ways to find more affordable marketing and advertising help, you could private message me. I am part of an online networking group of freelancers in various professions related to graphic design and marketing. I could post on there on your... (more)

David Barnes from FAYA! Designs
0 Locals Recommend Them • Replied on Friday, June 2, 2017

very thoughtful and productive suggestion.

Mike Vernon from Operation: America Love You!
2 Locals Recommend Them • Replied on Friday, June 2, 2017

You have found the reason for the horrible failure rate for new businesses. Last thing that goes into the budget is the marketing and advertising because you depend on the old 'word of mouth' to spread your story. Guerilla Marketing is a must read and taking the course is a great idea as well. Network, network, network...o...did I mention network. Determine what your 'ideal customer' looks like...find out where they hang out and go hang out with them and ask questions....lots of questions.

George Scroggins from encore steel buildings llc
17 Locals Recommend Them • Replied on Monday, June 5, 2017

Hi Mindy,

I have a small pre engineered metal building company encore steel buildings and am looking for some marketing tips that are cost effective, if you have someone I can talk to I would be willing to contact them thank you.

Most Engaging Answer

Vivian Baxter from CEO, Power Of Now Business Consulting, LLC, Forbes Coaches Council, International Association Of Professional Life Coaches
1 Local Recommends Them • Answered on Monday, June 5, 2017

Is anyone on here familiar with Fiverr - ?
You can get articles written, graphic designs, press released all for about $5 - $10. You can get anything you want including SEO, backlinks, audio's, voice over's, you name it! Fiverr has it. I know who the good writers and designers are if anyone is interested send me a message.
I used Fiverr for years when I first started out.

Trish Roberts from Trish Roberts Coaching
4 Locals Recommend Them • Replied on Monday, June 5, 2017


I tried to use Fiver and I found the person I worked with to be quite incompetent. She couldn't figure out a way to make my speaker page with picture so that it could be reproduced. That was only one person so I might tryn them for less complicated things. Just wanted to share the experience.

Hi Trish!

Yes, go back to Fiverr. There are amazing people working there. I have close to 300
successfully completed gigs there and only about 7 that did not work out for me.

Look for and only hire "Level 1 and Level 2" people. Also look to see how many testimonies they have and if they are good reviews.

And...if you are not satisfied with your finished product Fiverr will refund your money.

I haven't use them since I started my own small business social media and content marketing however I used them for years.

The last time I logged in I did notice not... (more)

Joe Granado from JIG Marketing
2 Locals Recommend Them • Replied on Tuesday, June 6, 2017

I fond my expereince with Fivver and Upwork very time consuming and highly negative.

you spend too much time searching for the right indidvidual to hire and then you hope they really can produce wht you contracted them for. Most of the time its a headache so I just outsource what I need to local talent. For bigger projects such as websites wp sites, SEO, and social media advertising campaigns.

My company handles all that in house

Trish Roberts from Trish Roberts Coaching
4 Locals Recommend Them • Replied on Tuesday, June 6, 2017

Thanks for that info, Vivian!

Olga Buchonina from ActionSpot
1 Local Recommends Them • Replied on Wednesday, June 7, 2017

When you are using and you need to have very clear requirement, knowing exactly what you need and articulate it. Then you need to understand the specifics and vet your candidates. I had good and bad experiences on these sites and bad ones were normally because I was not clear what I want and what is required or if I wanted to find something cheap. If you want to pay $5.00 you get the effort for $5.00. So for $5.00 I use it when I need to do SEO's, flood web to increase browser clicks. .I never pay $5.00 if I need to edit or publish... (more)

Vivian Baxter from CEO, Power Of Now Business Consulting, LLC, Forbes Coaches Council, International Association Of Professional Life Coaches
1 Local Recommends Them • Replied on Thursday, June 22, 2017

You know, there are some amazing writers on Fiverr and Upwork that have nothing to do with the price. It is finding those nuggets of gold and hanging on to them. It looks cheap to us because we are in the US.

I have paid thousands of dollars for big guru crap that did not perform or get any results.

Marie Wolters from All Pets Discount Supply
0 Locals Recommend Them • Replied on Saturday, July 1, 2017

Hi Vivian,

Do you know of any pet blogger on the Fiverr that I could use. My budget is small.

Arina Anashkina from The Russian Store
2 Locals Recommend Them • Replied on Monday, July 3, 2017

Hi Vivian,

You've mentioned that one can find help for link building on Fiverr. Do you know if these links are "white hat, or a spam? I don't know how to make sure they do a proper job. Any suggestions?

Also, I need to expand some content on each of our products categories. But I could not find a person who knows much about Russian products. The ones I found did not bother to search for any info online. In description of amber (stone) one wrote that amber grows on tree... I agree with Trish, and found the person I worked with was quite incompetent.

Mike Atencio from Zoom Agency, PR, Ad, Web and Marketing
1 Local Recommends Them • Replied on Wednesday, August 2, 2017

Fiverr is hit and miss. You have to ask for references when you screen people to help you because anyone can sign up. Due diligence pays off. No such thing as a Cheap or Free lunch. professionals will have a higher fee and that's how it should be. in fact, I'm considering joining it myself. Good luck.

Michael Caputo from Caputo Business Services
1 Local Recommends Them • Answered on Monday, September 4, 2017

Your agency should factor this into the prices you pay.

I have never billed a customer for "Advertising and marketing help" I bill them for the advertising they purchase, my profit is structured therein.

FWIW depending on your industry plan 10%, or better, of your gross profits will return to your advertising efforts.

Most startups can ignore TV, radio, magazines, media buys and billboards as advertising.

Steven Di Joseph from Creative Communications Corporation
1 Local Recommends Them • Answered on Monday, August 7, 2017

By working with people who truly want to help YOU succeed and not simply siphon off your limited capital. When what you DON'T need is eliminated and when a clear concept of what you do need is developed, your business will have a better chance of survival, especially in terms of conserving limited funds for more important expenditures or simply to have in reserve, which is always a critical consideration for a new venture as it faces unexpected financial challenges. If you have any doubt as to whether the people you are speaking with have your best interests... (more)

Mike Atencio from Zoom Agency, PR, Ad, Web and Marketing
1 Local Recommends Them • Answered on Wednesday, August 2, 2017

Madlyn, a good rule to follow is 25 to 50% should go to advertising and marketing. The reason this number is high is the cost of marketing and advertising outlets (direct mail, billboards, TV, Radio, magazines / print media and digital advertising).

Each has it's advantages and disadvantages. I'm not a big supporter of direct mail. It does have it's place but it's not how to advertise anymore, same with print media unless you're a huge corporation.

Without knowing what business you're in, I can't offer advice. That's unprofessional. You can PM me and I'll be... (more)

Lori Fitton from Welcome Wagon
0 Locals Recommend Them • Answered on Thursday, July 13, 2017

You have to start somewhere. Highlighting your reviews and testimonials are a great way to start with a facebook business page. I am offering this week a free production video for a review. I would love to talk to you more about this.

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