How-To Articles

Tagged in Research

How To Actually Generate Customers On Professional Networks: Part 1

Asked by Julbert Abraham from AGM - LinkedIn Marketing & LinkedIn Training

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If you're wondering if you can get clients from a professional network such as LinkedIn or Alignable (or any... Read Full Answer

Data & Insights

Tagged in Engineering & IT

10 Actually Actionable Benefits Of List Building

Asked by Juan Manuel Colome from Top Response Marketing

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What is List Building all about?

List building refers to a continuous process of adding new and updated subscribers to your list.... Read Full Answer

Local Business Stories

Tagged in Local

Celebrating Small And Locally-owned Businesses With Bill Brunelle of Independent We Stand

Asked by Alan Belniak from Alignable

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Today's special edition of the Local Business Stories by Alignable podcast highlights... Read Full Answer

How Do I Market To The Middle And High Income Demographic?

By Erica Weinstein · Posted on Monday, January 9, 2017 · Tagged in Customer Acquisition



Anyone have ideas on how I can market to the above population who will utilize their Out of Network Health Insurance benefits to pay for individual, couples, & family therapy?

Joseph Abbott from Advance, a JLAbbott Company
6 Locals Recommend Them • Answered on Monday, January 16, 2017

Erica.

I have spent the majority of my career calling on C-Level individuals. There are many things you need to know before you even make a phone call. Here are a few.

What industry is your prospect doing business?

What is the total market cap in that industry?

Does your prospect have any percentage of market share?

Who are the main competitors?

How are the competitors positioning themselves to sell their product?

If your prospect is a public company, read their financials and look for the CEOs goals for the fiscal year. Also look for all the key senior executive... (more)

Travis Yates from Remington Agency
5 Locals Recommend Them • Answered on Wednesday, January 11, 2017

If I were in your shoes I'd do a couple of practical things first.

First, I'd buy a local newspaper everyday and look for news related to your services...such as domestic violence, dui's, etc.

Then I'd make sure every guidance counselor in every school in your local area knew me.

Next, I'd develop a relationship with your local police and fire department, offering your services when and if the need arises. (Bringing them donuts on a regular basis, a couple times a month would be smart too).

Contact your local AM radio station and see if you can start a weekly... (more)


Erica Weinstein from Weinstein Wellness
11 Locals Recommend Them • Replied on Sunday, January 15, 2017

Thank you Travis!

Joshua Brennick from JBrand Media
0 Locals Recommend Them • Answered on Tuesday, January 10, 2017

Hi Erica,

There are many avenues you could take in terms of utilizing digital advertising such as PPC campaigns (if you have a website) and social media advertising. Both of these forms of advertising offer the opportunity to hyper target your ideal demographic.

Hope this helps! Please feel free to reach out if you are interested in learning more or have any questions. You can contact me here on Alignable or via email at [email address]

- Josh

Erica Weinstein from Weinstein Wellness
11 Locals Recommend Them • Answered on Tuesday, January 10, 2017

Thanks Alan, for asking this clarifying question. You are correct. My intent is to advertise.

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