How-To Articles

Tagged in Research

How To Actually Generate Customers On Professional Networks: Part 1

Asked by Julbert Abraham from AGM - LinkedIn Marketing & LinkedIn Training

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If you're wondering if you can get clients from a professional network such as LinkedIn or Alignable (or any... Read Full Answer

Data & Insights

Tagged in Engineering & IT

10 Actually Actionable Benefits Of List Building

Asked by Juan Manuel Colome from Top Response Marketing

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What is List Building all about?

List building refers to a continuous process of adding new and updated subscribers to your list.... Read Full Answer

Local Business Stories

Tagged in Local

Celebrating Small And Locally-owned Businesses With Bill Brunelle of Independent We Stand

Asked by Alan Belniak from Alignable

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Today's special edition of the Local Business Stories by Alignable podcast highlights... Read Full Answer

How Do You Deal With Competition In Your Industry?

By Mike Longras · Posted on Sunday, March 26, 2017 · Tagged in Research




Most Liked Answer

Lenny Z from Best Choice
10 Locals Recommend Them • Answered on Wednesday, March 29, 2017

I don't deal with competition. I deal with customers, and try to make them happy.



Jan Abney from Taking Back Healthy!
2 Locals Recommend Them • Replied on Sunday, April 2, 2017

Customers will return when they are happy, and some will bring a friend. It's all in how we treat them. My daughter, as a Casey's General Store Kitchen Manager, is always smiling. That's the first thing everyone remembers about her.


Phil Philbin from JK Moving Services
1 Local Recommends Them • Replied on Monday, April 3, 2017

I love this comment! Consider the phrase stolen :) Thanks


Meenakshi Noll from The Scrutinizer
1 Local Recommends Them • Replied on Tuesday, April 4, 2017

Very well said, Lenny.


Julie Oyler from Jo1StopShop.com
1 Local Recommends Them • Replied on Tuesday, April 4, 2017

I'm with you, Lenny. As long as you have happy customers and return business, you have a real good start.


Daniel from Diario Las Américas
4 Locals Recommend Them • Replied on Tuesday, April 4, 2017

That is a great comment.


Victoria Torres from Octopus Painting and Waterproofing LLC
9 Locals Recommend Them • Replied on Tuesday, April 4, 2017

Very well said, Lenny couldn't have said it better myself. It's always about the customer.


Aaron & Tonya from The Window Cleaning Specialists, LLC
2 Locals Recommend Them • Replied on Tuesday, April 4, 2017

That is all our goals is to have a great relationship with our clients. But on the other hand when you are quoting for new business now days we run into bottom dollar price over credentials. Pretty sad! It is like hiring a Surgeon without credentials and they are going to be doing your open heart surgery for half the price.

Our best clients are referrals. We are so annoyed with Google, Yelp, Groupon, Thumbtack, HomeAdvisor and others calling us constantly everyday for new business that are 90 percent low ballers looking for the cheapest prices.


Malynda Mize from Cruise Like A VIP
1 Local Recommends Them • Replied on Tuesday, April 4, 2017

My feelings exactly Lenny. Well said


Michael B from Computer Repair New York
8 Locals Recommend Them • Replied on Tuesday, April 4, 2017

This is our core philosophy. We haven't lasted for over 30 years without building relationships and making sure to emphasize customer service. Positive experiences and word of mouth are the best marketing you can ask for.


Jeff Couture from Ste-Foy Nissan - Véhicules d'occasion
3 Locals Recommend Them • Replied on Tuesday, April 4, 2017

Same here !!!

Véhicules pour vos livraisons ou Personnel ...
Appelez-moi !

Merci
Jeff
https://www.stefoynissan.com/occasion/recherche...



Eder Izazaga from Micro Computers
0 Locals Recommend Them • Replied on Tuesday, April 4, 2017

Excellent Answer Lenny, same here!! C:


Tina Short from A Memorable Canadian Gift
2 Locals Recommend Them • Replied on Tuesday, April 4, 2017

excellent attitude.


Rhonda Cohen from RuCrafts Designs Corporate Gift Baskets
8 Locals Recommend Them • Replied on Tuesday, April 4, 2017

I agree with Lenny



Francisco Gaytan from EDIFICA
7 Locals Recommend Them • Replied on Tuesday, April 4, 2017

You couldn't have said it better, Lenny.



Drew Robinson from Spork Design, Inc.
0 Locals Recommend Them • Replied on Tuesday, April 4, 2017

My only competition is Lenny. And we are doomed.


Jann Denliinger from Jann Denlinger Photography
0 Locals Recommend Them • Replied on Tuesday, April 4, 2017

Lenny you have a great attitude! I agree with that business strategy. I am a portrait photographer. If I shoot a senior portrait do a good job and help them have a positive experience, they will remember me when they get married, and then when they have children. I really enjoy snapping photos and finding a creative way to help my client get the portraits that they will enjoy for years! If I am having fun, that helps them to relax and enjoy, which ends up creating great photos! Helping your customers have a good experience is the best strategy to beat your... (more)


David Goodwin from Open to New Opportunities in Insurance Sales
1 Local Recommends Them • Replied on Tuesday, April 4, 2017

I agree Lenny. Be original. You can either focus on your competition or your customer. Are you following, reacting to your competition or leading, listening, responding and being intuitive to your customer's desires.


Allen Burton from Allen Burton
0 Locals Recommend Them • Replied on Tuesday, April 4, 2017

You said it right. That is the correct way to position yourself.


Cindy Hite from Legends Radio 100.3 FM
4 Locals Recommend Them • Replied on Wednesday, April 5, 2017

Giving our customers exactly what will work best for them - and then hearing them say our work is bringing them the desired results - eliminates any worries about competition.


Bobby Hicks from GQ Production
9 Locals Recommend Them • Replied on Wednesday, April 5, 2017

My sentiment exactly. I do the same, and for the competition, well, I usually have a great relationship with them, always willing to help them out, and whenever I need to call on my competition for help, they are always there for me as well. I think there is always enough business to go around. As long as you have a good reputation, good services and products, among a lot of other things too numerous to mention.


Stacie Chamberlin from Access Home Staging
0 Locals Recommend Them • Replied on Friday, April 7, 2017

Love this comment!


Chuck Conner from Crc Home Improvement
1 Local Recommends Them • Replied on Monday, April 10, 2017

well said Lenny


Virgil White from Virgil White Network Solutions
2 Locals Recommend Them • Replied on Monday, April 17, 2017

So very well put Lenny...

Most Engaging Answer

Alison Pentland from Off the Porch
1 Local Recommends Them • Answered on Monday, March 27, 2017

That's a great question. Competition for my costume business is a big box. Inevitably, when I am finally found, people tell me they went to the big box first and were terribly disappointed. They say they LOVE me, love local. They buy from me, say they will tell their friends, but I've kept track for 7 years and they are not repeat customers. I've tried everything from coaching, to traditional advertising, special events, pop up stores, incentive programs, collaborative promos, community donations, social media, public relations, wrapping my car. I've been on... (more)


Michael Callahan from SEOAmerica Inc.
1 Local Recommends Them • Replied on Monday, March 27, 2017

A mobile app may be the solution you've been looking for... it is by far the most interactive tool of digital marketing, and will allow a more seamless and convenient way for people who buy from you to remain loyal customers.

Reply to Michael (0)


Janet from Business Know-How
1 Local Recommends Them • Replied on Monday, March 27, 2017

Allison, one highly effective marketing tool that you didn't mention in the list of things you've done is email marketing. Email marketing is probably the most cost effective tool for small businesses to get repeat business from their customers and prospects. You should be using every opportunity you can to build an opt-in list (ie, people who want to get your mailings) and then communicate with them on a regular basis.

Another thing you didn't mention is "profiling" and targeting customers. By profiling I mean describing your typical customer in detail. Who... (more)


Alison Pentland from Off the Porch
1 Local Recommends Them • Replied on Monday, March 27, 2017

I appreciate the ideas Michael and Janet. Michael, a mobile app is $50,000 to $500,000 to build so for most "real" small business, mobile apps, while very cool, are not an option. Janet, I forgot to mention that yes I do email marketing with Mail Chimp. However, strangely most of my buying clients do not opt-in [maybe that's part of demographic LOL] to my email and of those who do opt-in, they are not return customers in a way that is meaningful business wise. Unfortunately, also, my demographic is very very broad, so I have had to compartmentalize the... (more)


Michael Callahan from SEOAmerica Inc.
1 Local Recommends Them • Replied on Monday, March 27, 2017

Hi Alison, yes there is a stigma with mobile app development in that they start at $50k and go up from there. This is for the most part accurate when you are dealing with a company located in a major city, where even the most simple application start at around $35k, however if you go with a local company you can still get a dynamic app that's both aesthetically pleasing with seamless functionality.

For example, the last 5 app development projects that we've taken on range from $1,600 - $7,900... and all 5 of these local customers are receiving a dynamic... (more)


Mark Mehling (Mark@TakeControlMarketing.com) from Take Control Marketing
40 Locals Recommend Them • Replied on Monday, March 27, 2017

Seems you may have given up. If not, you can send your ads to me and we can work together to find out why they failed. No cost or obligation. Up to you.


Maury Kosh from The Performance Based Marketing Group
7 Locals Recommend Them • Replied on Monday, March 27, 2017

Your correct in one aspect. You cannot go head to head with big box. What you can do is beat there service by a mile, and there is still people that value service. You have past customers, did you build a list and keep them warmed up by sending a newsletter monthly or some other valuable info?

People have very short memories, but if you keep in touch with them your odds go way up on them being a repeat customer. You also need to mining that same database for referral business.

/M

http://www.tpbmg.com

"bringing warm prospects to businesses on autopilot with no... (more)


Florence Jonen from "Coffee News TM - (Pareto~Curve Marketing, Inc.)"
2 Locals Recommend Them • Replied on Wednesday, March 29, 2017

Hi Alison, This is an issue I hear every day. People in business that are frustrated that they are not easily found. I would love to talk with you about various way to get the word out and get that customer in the door for the first time. Getting them in the door for the first time is the true challenge. After they are in the door, then the fun begins.


Janet from Business Know-How
1 Local Recommends Them • Replied on Wednesday, March 29, 2017

Compartmentalizing (ie, creating targetted groups) is actually a good thing to do. I'm not at all familiar with MailChimp, but I do know in Constant Contact you can create lists within your mailing list. When people subscribe they can choose the lists (ie, what they prefer to get email about.) For instance we used to sell a product that varied by state. So we had a master list of all our customers for that product, and then we had separate lists by state. When we had something of interest only to people in, say, NY, we set up the mailing to only be delivered... (more)


Jeff Halligan from Jeff Halligan
0 Locals Recommend Them • Replied on Wednesday, March 29, 2017

Allison, Contact me. I have some easy to implement tricks that can help you battle " big box" baddies.


Gina Quiroz from Chucks Creations Autobody & Paint
1 Local Recommends Them • Replied on Wednesday, March 29, 2017

Allison,

Have you tried getting in touch with maybe local colleges and community theaters? Maybe they can use your services for their productions. That would get you more in touch with your target customers and building relationships for repeat business for other productions! Wish you well and never give up on your passion!!


Gavin Hooper from Gavin Hooper Enterprise Inc
0 Locals Recommend Them • Replied on Thursday, March 30, 2017

What part of Canada are you in Allison? city?


Stacey Held from The Water Oracle Mystical Teas & Provisions
0 Locals Recommend Them • Replied on Thursday, March 30, 2017

Try finding alternative revenue streams. Rentals, hosting themed party events for kids and adults, creating party dress up kitboxes for kids birthdays. I'm sure you're doing it all but eventually you will find the spark does more than just set you apart from big box. Creating a community with all the moms you now know may help. Good luck.


Cezary Giluk from Oils Sands & Construction Training & Safety Ltd.
1 Local Recommends Them • Replied on Thursday, March 30, 2017

If you have their addresses, send them Christmas cards, you can design them and have printed in good price on vistaprint.com. Once/twice a year send them special offers. Hand written Christmas card is so non standard way of communication, it will make an impression. Offer some small gift for referrals. Do a weekly draw of e.g. Tim Hortons (or other) $25.00 gift card. Find businesses involve in activities where you complement each other, e.g. party supply shop. Advertise them in your store, ask them to advertise you. Use big box guys to your advantage. At one... (more)


Rick Darche from RDSI
0 Locals Recommend Them • Replied on Saturday, April 1, 2017

Ignoring competition is putting your head in the sand. When we were the only company using email broadcasts in our industry, it worked well. Today there are too many doing the same thing so it doesn't work as well. Still works but not as well. Snail mail will probably work better in some cases.

Party rental stores could be a good avenue to generate sales, on a commission basis. You may be able to sell them costumes at a preferred rate for them to either rent out or sell to their customers.

If it's your passion, do it!

Local is best.


Randy Larrow from Hearst Digital Media-Randy Larrow
1 Local Recommends Them • Replied on Monday, April 3, 2017

You mentioned that you're having a problem with REPEAT BUSINESS? I've been in small business marketing all my adult life and the #1 response to "where to you get your customers?" is WORD OF MOUTH ADVERTISING/REPEAT CUSTOMERS. But as any small business knows, that ebbs and flows. Right now, you're getting what your getting.

The question is.. HOW TO GET MORE REPEAT BUSINESS.

You could manually pick up the phone and call all your customers every month and ask for referrals, you could snail mail or email them monthly to ask for referrals...OR... you could use... (more)


Dana Martin from Dana Martin Studio
1 Local Recommends Them • Replied on Tuesday, April 4, 2017

Have you ever thought about creating a membership for your business? Keep your customers loyal with special discounts, preferential treatment, first to know about new products/services, monthly (fun!) newsletter for a monthly fee. Lots of different types of businesses have done this very successfully.


Ronnie Vasconcellos from Vootu LED Pacific / Aqua Natural of Hawaii
0 Locals Recommend Them • Replied on Tuesday, April 4, 2017

I try no I mean I always keep a positive outlook towards all customers and competitors , and Smile because it always makes everything better and they welcome you more because a smile says a lot from the inside.


Carmen Toromino from marketing sales consultant
0 Locals Recommend Them • Replied on Tuesday, April 4, 2017

I would stress the fact of "personal attention" you are unique and love being that way, also social media would help with constant messaging


Anna Howard from LP Ventures
3 Locals Recommend Them • Replied on Tuesday, April 4, 2017

Hey Alison,

I have several clients that struggle with local box stores. I teach collaboration rather than competition. Not that competition is bad. But healthy competition is 'exercise to achieve personal bests'. That said my clients create relationships with big box management and set up referral arrangements. We also set a goal of how many regular customers we want and follow all the good advice you've been getting. Always have a plan, know your industry, educate your targets, and collaborate with all.


Piper Turgeon from Eco Chic Interiors
3 Locals Recommend Them • Replied on Tuesday, April 4, 2017

I had a client a few months back want plantation shutters in her bathroom. I contacted my window treatment guy to set up an appointment, however, that evening the client went to a big box store. She was shown shutters and prices, and thought that would be where she purchased them. The following day my guy came over with his shutter samples. Oh she was so surprised at how much more expensive he was. Then he did what the big box store couldn't. He walked her through the manufacturing process of his product. The materials used and the source. He explained why... (more)


Stephanie Wells from DBO LedgerPros
0 Locals Recommend Them • Replied on Tuesday, April 4, 2017

I get a similar story: I ask clients for referrals and nothing happens. I have a handful of steady, loyal clients but it won't provide me the growth I need to have a healthy profit BEFORE I move out of my home to a commercial space.


Stephanie Jackson from LACE Creations
2 Locals Recommend Them • Replied on Tuesday, April 4, 2017

I was wondering if you ever reached out to past customers or held events to bring people to your product or bring the product to them?


Marlo White from The Lakeville Center for Arts and Enrichment
5 Locals Recommend Them • Replied on Tuesday, April 4, 2017

This may be a silly answer since it is not my area of expertise... but what about cosplay customers? they are very into their outfits and there are not big stores that carry what they are looking for ... they want things hand done to perfection!


Jon Symons from Until They Smile - Online Review Marketing
0 Locals Recommend Them • Replied on Tuesday, April 4, 2017

Hi Alison, great that you're doing email marketing because I think that it the key to repeat business and distingushing you business from the big box.

With email, to be blunk, most businesses do it horribly wrong. No one wants to read a newsletter, which is what most businesses send out these days. Everyone is busy and wants their problems solved. So knowing what are the issues that face costume buyers and then addressing those in your mailings, is the way to build loyalty and keep your store front of mind when it's time to buy.

Seasonal ideas... what are the... (more)


Will Robbins from GR Solutions Enterprises
4 Locals Recommend Them • Replied on Tuesday, April 11, 2017

great insights thanks for sharing



Joyce Pappan from JTJ Products
0 Locals Recommend Them • Replied on Thursday, April 13, 2017

Alison

For the most part I agree with Lenny. I do e-commerce and totally understand what you are saying. I have been only doing if for about a 6 months and still learning a lot. Some products I cannot carry any longer as the big e-commerce people have taken my prime products, so now I am in something new and what I can design myself. I have copied others on a dying product and recreated with my colors and designs. Slow to get started this way, but I am just trying to supplement my social security. So it is working for me. I would hate to depend on this as a... (more)


Emir Santana from DJ Emir Mixtapes And Graphic Designs
3 Locals Recommend Them • Replied on Friday, April 21, 2017
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Hi Alison,

Yes That is my own version of the Chinese Opera Monkey King :)

As far as a costume business goes you could try a few things like: Throw your own costume parties with costume contests with a small cover charge to cover costs, have a discount for purchasing a costume and a ticket at your store. Then set up costume booth to showcase a few of your best costumes. Give away 50-300 or so tickets to various radio stations as this often gest you free publicity for your event and helps fill your space, plus the winners often want to go with their friends so... (more)


Bonnie Mansour from Art Leaders Gallery
4 Locals Recommend Them • Replied on Thursday, April 27, 2017

We do custom framing at our art gallery on top of just art consultation, so we have multiple big box craft stores that offer the same service, so I understand your frustration. At the end of the day, we focus on our customer service and don't deal with coupon/sales gimmicks for our framer, letting the potential client decide where they ultimately want to take their piece. We focus our marketing dollars on other services our gallery offers because you are absolutely right, people can't get past the big box mentality sometimes, and we have been very fortunate... (more)

Stephen Hart from Wheelchair Curling
0 Locals Recommend Them • Answered on Thursday, April 27, 2017

We play other clubs nationally and internationally.

Samantha Fuller from Blue Moon Realty
4 Locals Recommend Them • Answered on Thursday, April 27, 2017

In Real Estate, I don't look at other agents as competition, I look at them as co-workers. There are two sides to every deal and the better we know each other, the better we work together to better serve our clients.

David from All Lead Marketing
0 Locals Recommend Them • Answered on Wednesday, April 26, 2017

Embrace competition, its a sign that your industry is thriving and full of opportunities. Competition give you vast amount of opportunities to learn about you and your business.

Ask yourself these questions:

What can I learn from the competition?

How can I use someone else's strategy to grow my business?

What is my business's weak spots compare to competition and how can I address it, or at least making sure it won't hurt me?

What's my business's strength compare to the competition so that I can use it to the fullest?

The answers to these questions will provide... (more)

Johan Orozco from Orozco investing/ Dynamite marketingg
0 Locals Recommend Them • Answered on Wednesday, April 26, 2017

There is no competition Mark! This is a growing industry. And the beauty of that is that its uo to yourself to stand above, best way to achieve so is to have pride in your work and knowledge. Put in the time and effort as to make sure that clients are effieciently helped.

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