How-To Articles

Tagged in Research

How To Actually Generate Customers On Professional Networks: Part 1

Asked by Julbert Abraham from AGM - LinkedIn Marketing & LinkedIn Training

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If you're wondering if you can get clients from a professional network such as LinkedIn or Alignable (or any... Read Full Answer

Data & Insights

Tagged in Sales & Promotions

10 Actually Actionable Benefits Of List Building

Asked by Juan Manuel Colome from Top Response Marketing

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What is List Building all about?

List building refers to a continuous process of adding new and updated subscribers to your list.... Read Full Answer

Local Business Stories

Tagged in Local

Celebrating Small And Locally-owned Businesses With Bill Brunelle of Independent We Stand

Asked by Alan Belniak from Alignable

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Today's special edition of the Local Business Stories by Alignable podcast highlights... Read Full Answer

How Do You Promote Your Product Based Business on Social Media Platforms Without Looking Too "Salesy"?

By LeAnne Dolce · Posted on Tuesday, August 22, 2017 · Tagged in General Discussion

I have multiple businesses. One is information based and one is product based. I know how to provide value in my information based business, but the product space is still new to me. I want to provide content without every post I make being about "buy my product(s) please". I am trying to build up my reputation in the "community" first to get brand recognition, but how do you write about your products without writing about your products directly?

Paige Smith from All Star Pins & Medals
0 Locals Recommend Them • Answered on Wednesday, August 23, 2017

What ever product you're selling, you have to make it relatable to your audience. What makes you and your product different from everything out there? Why would a potential customer use this item? What makes your item better than any competitors similar items? What makes you different in general? These are all questions that you should ask yourself when you're trying to market your product to potential customers without actually selling it. Also, blog posts about similar things in the industry or about the product/it's history/it's relevance are all ways to... (more)

Sam Pennington from Clear Comms
3 Locals Recommend Them • Replied on Sunday, September 17, 2017

Understanding who the audience is very important. Posting 20% sales and 80% entertaining your audience can be used as a strategy as well.

David A Kinsella Architect from d.a.kinsella company
9 Locals Recommend Them • Answered on Friday, August 25, 2017

I am an Architect and what we have been doing is posting photos of work in progress (both in design and construction) and posting information about the activity of the firm. Such as "I just was engaged to design restaurant number 7..."

David Johnson from GreyCatDesign
0 Locals Recommend Them • Answered on Wednesday, August 23, 2017

To amplify a bit on Paige's and Alan's posts, to avoid seeming to push your product, focus on the consumer's needs and tasks: what do they want to do that your product makes easier for them to accomplish. Start with their problem, perhaps mention traditional solutions they may have tried and why those solutions haven't worked. Finally, talk about a solution that will work--the attributes of your product. At that point, a potential customer will be open for learning about the specifics of your product

Alan Thompson from MOJO Productions, Inc.
5 Locals Recommend Them • Answered on Wednesday, August 23, 2017

I would advise positioning your product as "what it can uniquely do for the viewer" so you come across as helpful and not 'salesy'.

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