I have multiple businesses. One is information based and one is product based. I know how to provide value in my information based business, but the product space is still new to me. I want to provide content without every post I make being about "buy my product(s) please". I am trying to build up my reputation in the "community" first to get brand recognition, but how do you write about your products without writing about your products directly?
How Do You Promote Your Product Based Business on Social Media Platforms Without Looking Too "Salesy"?