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Has anyone found a great system for automating referrals through a simpleFacebook page

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How To Actually Generate Customers On Professional Networks: Part 1

Asked by Julbert Abraham from AGM - LinkedIn Marketing & LinkedIn Training

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If you're wondering if you can get clients from a professional network such as LinkedIn or Alignable (or any... Read Full Answer

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10 Actually Actionable Benefits Of List Building

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What is List Building all about?

List building refers to a continuous process of adding new and updated subscribers to your list.... Read Full Answer

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Celebrating Small And Locally-owned Businesses With Bill Brunelle of Independent We Stand

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Today's special edition of the Local Business Stories by Alignable podcast highlights... Read Full Answer

How To Actually Generate Customers On Professional Networks: Part 1

By Julbert Abraham · Posted on Wednesday, March 29, 2017 · Tagged in General Discussion



If you're wondering if you can get clients from a professional network such as LinkedIn or Alignable (or any other network) the answer is ...yes!

I have gotten several clients from these sources, and have helped my clients generate hundreds of leads, appointments, and clients on LinkedIn.

In the first part of this post, we'll cover how to set yourself up for success with the following strategies:

1. Develop A Marketing Plan

You can't just go on a network and start clicking a few buttons without a plan. If you don't have a plan, you are planning to fail.

As part of your plan, you have to identify your target audience. To determine who you want to do business with keep the following things in mind:

  • What are their roles
  • Industry
  • Demographic
  • Psychographic

A key part of developing your target audience is having a keen understanding of how they think and communicate, as well as where their pain points are and why they would turn to you as a solution.

This process is not really about you- it is about them. Once you figure out exactly who these people are, you can identify them on the networking site, spend your time talking to them and develop relationship on and off LinkedIn/Alignable with them.

2) Don't Underestimate Content

The second part of your plan is developing a content strategy. Content lets you add value to your target audience by showcasing your industry and expertise. This content can be in the form of:

  • Case studies
  • Videos
  • Articles
  • Whitepapers
  • Guides
  • Infographics.

When you create content, think about what will capture your target market's attention and set you apart from the masses. You should have several pieces of content that can be used not only to appeal to that audience but to also develop yourself as a thought leader in your space. Find an angle or aspect that makes your content unique.

3) Find Your Groove

The third part of your plan is developing a daily and weekly routine. We've all probably wasted a lot of time on networking sites, clicking from one profile to another, in the end realizing that we didn't take much action or fulfill any activities.

By developing your daily and weekly routine, you will be more productive. You can schedule time to work on activities that matters. For example, Mondays might end up being "Content Monday" where you schedule content for the whole week.

4) DIY Or Outsource

The fourth part of your plan is to determine if you are going to do it yourself or outsource the service. LinkedIn activities can be very time consuming. Depending on your schedule, your staff, and your resources, it might make sense to develop your plan, create a system, then outsource that process to a company similar to ours or a team of professionals who can do the heavy lifting then reporting back to you.

This team might:

  • Re-write your profile
  • Develop the content
  • Help with the routine
  • Implement your campaign while measuring activities that yield result

This enables you to have professional networks that work for you while you focus on running your business.

Once you have the above areas covered, you can start enhancing your linkedin presence. In part 2 of this post, I'll reveal some strategies to help you make the most out of your professional profile.

Read part 2 now.

Most Engaging Comment

Marty Dickinson from Produce My Book (Formerly R50Books)
14 Locals Recommend Them • Posted on Wednesday, March 29, 2017

I've been a bit turned off by LinkedIn lately. I started a group a few years ago that has about 6,000 members and I've spent who knows how many hours pruning members to get the fake profiles out of the group. Of all the groups I belong to and manage, my LinkedIn group draws the least participation. I get more response from Alignable and OwnIt.com than LinkedIn.


Julbert Abraham from AGM - LinkedIn Marketing & LinkedIn Training
4 Locals Recommend Them • Replied on Thursday, March 30, 2017

Hi Marty, thank you for reading and commenting on the article. I'll be open to learn more about your group and the 6,000 members, see if I can give you any suggestions. Let me know if you want to chat via email or a call.

Thank you,

Julbert


Tom Marino from Rising Arc Marketing
1 Local Recommends Them • Replied on Sunday, April 9, 2017

LinkedIn has done a great job of being "creative" with how they present their analytics. Yes, they have a ton of members. Yet somehow they've escaped being measured by the same metric as Twitter... monthly USERS. The fact is that independent studies have found that LinkedIn users are the least engaged of any of the big 6 social networks. If people are considering finding new work, the user engagement goes way up. If someone is in a job they are comfortable in, they are signing in every few weeks on average.

People who are self employed naturally sign in more... (more)


Robert Hall from Robert Hall Blog Writing Service
0 Locals Recommend Them • Replied on Tuesday, May 2, 2017

I agree Marty, LinkedIn is spammy and the users are not very engaged at all. This is why I am here. Looking for thoughtful engaging conversation and to develop long-term business relationships.


AR Hardeman from Money Investigation, Inc.
6 Locals Recommend Them • Replied on Sunday, June 4, 2017

Ditto double up!! They keep that bot in fifth gear and just add reps signatures to the automation part of their sales tactics. Then they sit anxiously waiting on the next fish to roll/float to the top! I see one of their co-conspirators, John Nemo, keeps his bot charged and waiting on the next promo he can tell you a damn line about a mile and a half long. This site seems like is user friendly so far and it is always giving different opts for local and nationwide. Also, the aspects from the start with the prompts leaves the choices up to you. I haven't come... (more)


Gene Armstrong from Big Apple Media
1 Local Recommends Them • Replied on Wednesday, June 7, 2017

Interesting. I recently read a book, Booked and the main recommendation was to open a LinkedIn group or FB group and use it to grow the network. I wonder how successful others are by creating group on social media networks and actually benefiting from it, rather than wasting time. Sounds like, for you, it's more of a hassle. Did you make any connections, which resulted in business?


Scott Bohm from Bio Touch Solutions
7 Locals Recommend Them • Replied on Tuesday, June 13, 2017

I agree with you guys in the sense that years ago Linked In was great for networking and sharing ideas through the groups. Now is has turned into a Facebook for business people. I have gotten little to no traction with Linked In.


William G Diamond from Whitelight Construction
0 Locals Recommend Them • Replied on Saturday, June 17, 2017

Looks like your money tree has more branches than fruit.


Rosemary Cobuzzi from Self-esteem123
1 Local Recommends Them • Replied on Tuesday, June 20, 2017

Hi Marty and all,

Thank you for being honest and taking a risk to talk about LinkedIn experience. I also agree with you and the rest of the people who commented. It would be great to hear what some of your ideas are and assist helping each other on here. So far I do like Alignable. Look forward to hearing some of your information on here. Maybe we can all start to write more and start contacting each other for any reasons.

Thank you again.



Tonya O'Leary from Social Strategies Made Easy
1 Local Recommends Them • Replied on Monday, August 7, 2017

I am not familiar with ownit.com -


Sharon Hoekstra from World Wide Gold Star Academics
2 Locals Recommend Them • Replied on Thursday, August 10, 2017

I do concur that LinkedIn has made quite a shift to "business political" rather than "business professional". I have not heard of ownit.com I will look into it. If you could invite me there I would be appreciative.


Crystal D Turner-Moffatt MS ASP CHST CSFSM from CDT EHS Consulting LLC
4 Locals Recommend Them • Replied on Friday, August 11, 2017

I started a Linked In Group in 2009 that keeps growing. I suggest adding other admins to help you and to put some feeds for fresh information.


Darrin Cravens from Double D Construction
2 Locals Recommend Them • Replied on Monday, August 14, 2017

i agree Marty. LinkedIn im very well connected but yes so many scammers frauds ect. U have no idea if or what is on the other end. We've been ripped off on loans. lenders on there are about 95% fake. So be aware of whom ur doing so called business with everyone fyi......

Regina Floyd from Local Online Marketing Services | Online Business Development
7 Locals Recommend Them • Posted on Saturday, August 12, 2017

Great Article! I believe the key is to be of value. Once you have located your target audience and where they hang out, it is important of be of value to them. Solve their problems, challenges, and things that keep them up at night. It is also critical to be consistent and I think this is the big challenge with many business owners. Running a business is time consuming so an investment in outsourcing could be just the thing to take a business to the next level.

It's much like paying someone to handle your lawn care. Sure you love it, you might be good at it,... (more)


Julbert Abraham from AGM - LinkedIn Marketing & LinkedIn Training
4 Locals Recommend Them • Replied on Tuesday, August 15, 2017

Thanks for reading Regina! Glad it was helpful.

Marietta (Marita) McCarthy from CL Kitchens Bath & Closets
0 Locals Recommend Them • Posted on Tuesday, August 15, 2017

Loved this article! Thank you!


Julbert Abraham from AGM - LinkedIn Marketing & LinkedIn Training
4 Locals Recommend Them • Replied on Tuesday, August 15, 2017

Marietta, thank you for reading!

Debbie J. Elder from Boisset Collection with Debbie J, Elder
0 Locals Recommend Them • Posted on Monday, August 14, 2017

So true Judy Parsons. This process takes some time. Most of the people that I might ask for a reference are not on this platform.

Debbie J. Elder from Boisset Collection with Debbie J, Elder
0 Locals Recommend Them • Posted on Monday, August 14, 2017

I am intrigued by this new platform, Alignable. I question why an individual or company would join and yet, not post a photo, or any background information about themselves. This discourages me from adding those companies into my network. I'm looking to connect with companies that share details about themselves and how I can use best use, or refer to others, their services.

Maybe Alignable should make these additions a "mandatory" part of joining?


Judy Parsons from Premier By Judy
2 Locals Recommend Them • Replied on Monday, August 14, 2017

What concerns me most is Alignable asking me to post a recommendation to someone I just connected with. Why would I do that having only a 5-minute relationship?

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