How-To Articles

Tagged in Research

How To Actually Generate Customers On Professional Networks: Part 1

Asked by Julbert Abraham from AGM - LinkedIn Marketing & LinkedIn Training

  • 1644
  • 118
  • 18

If you're wondering if you can get clients from a professional network such as LinkedIn or Alignable (or any... Read Full Answer

Data & Insights

Tagged in Engineering & IT

10 Actually Actionable Benefits Of List Building

Asked by Juan Manuel Colome from Top Response Marketing

  • 678
  • 12
  • 5

What is List Building all about?

List building refers to a continuous process of adding new and updated subscribers to your list.... Read Full Answer

Local Business Stories

Tagged in Local

Celebrating Small And Locally-owned Businesses With Bill Brunelle of Independent We Stand

Asked by Alan Belniak from Alignable

  • 1367
  • 1
  • 0

Today's special edition of the Local Business Stories by Alignable podcast highlights... Read Full Answer

How To Actually Generate Customers On Professional Networks: Part 1

By Julbert Abraham · Posted on Wednesday, March 29, 2017 · Tagged in General Discussion



If you're wondering if you can get clients from a professional network such as LinkedIn or Alignable (or any other network) the answer is ...yes!

I have gotten several clients from these sources, and have helped my clients generate hundreds of leads, appointments, and clients on LinkedIn.

In the first part of this post, we'll cover how to set yourself up for success with the following strategies:

1. Develop A Marketing Plan

You can't just go on a network and start clicking a few buttons without a plan. If you don't have a plan, you are planning to fail.

As part of your plan, you have to identify your target audience. To determine who you want to do business with keep the following things in mind:

  • What are their roles
  • Industry
  • Demographic
  • Psychographic

A key part of developing your target audience is having a keen understanding of how they think and communicate, as well as where their pain points are and why they would turn to you as a solution.

This process is not really about you- it is about them. Once you figure out exactly who these people are, you can identify them on the networking site, spend your time talking to them and develop relationship on and off LinkedIn/Alignable with them.

2) Don't Underestimate Content

The second part of your plan is developing a content strategy. Content lets you add value to your target audience by showcasing your industry and expertise. This content can be in the form of:

  • Case studies
  • Videos
  • Articles
  • Whitepapers
  • Guides
  • Infographics.

When you create content, think about what will capture your target market's attention and set you apart from the masses. You should have several pieces of content that can be used not only to appeal to that audience but to also develop yourself as a thought leader in your space. Find an angle or aspect that makes your content unique.

3) Find Your Groove

The third part of your plan is developing a daily and weekly routine. We've all probably wasted a lot of time on networking sites, clicking from one profile to another, in the end realizing that we didn't take much action or fulfill any activities.

By developing your daily and weekly routine, you will be more productive. You can schedule time to work on activities that matters. For example, Mondays might end up being "Content Monday" where you schedule content for the whole week.

4) DIY Or Outsource

The fourth part of your plan is to determine if you are going to do it yourself or outsource the service. LinkedIn activities can be very time consuming. Depending on your schedule, your staff, and your resources, it might make sense to develop your plan, create a system, then outsource that process to a company similar to ours or a team of professionals who can do the heavy lifting then reporting back to you.

This team might:

  • Re-write your profile
  • Develop the content
  • Help with the routine
  • Implement your campaign while measuring activities that yield result

This enables you to have professional networks that work for you while you focus on running your business.

Once you have the above areas covered, you can start enhancing your linkedin presence. In part 2 of this post, I'll reveal some strategies to help you make the most out of your professional profile.

Read part 2 now.

Most Engaging Comment

Marty Dickinson from R50 Books
14 Locals Recommend Them • Posted on Wednesday, March 29, 2017

I've been a bit turned off by LinkedIn lately. I started a group a few years ago that has about 6,000 members and I've spent who knows how many hours pruning members to get the fake profiles out of the group. Of all the groups I belong to and manage, my LinkedIn group draws the least participation. I get more response from Alignable and OwnIt.com than LinkedIn.


Julbert Abraham from AGM - LinkedIn Marketing & LinkedIn Training
3 Locals Recommend Them • Replied on Thursday, March 30, 2017

Hi Marty, thank you for reading and commenting on the article. I'll be open to learn more about your group and the 6,000 members, see if I can give you any suggestions. Let me know if you want to chat via email or a call.

Thank you,

Julbert


Tom Marino from Rising Arc Marketing
1 Local Recommends Them • Replied on Sunday, April 9, 2017

LinkedIn has done a great job of being "creative" with how they present their analytics. Yes, they have a ton of members. Yet somehow they've escaped being measured by the same metric as Twitter... monthly USERS. The fact is that independent studies have found that LinkedIn users are the least engaged of any of the big 6 social networks. If people are considering finding new work, the user engagement goes way up. If someone is in a job they are comfortable in, they are signing in every few weeks on average.

People who are self employed naturally sign in more... (more)


Robert Hall from Robert Hall Blog Writing Service
0 Locals Recommend Them • Replied on Wednesday, May 3, 2017

I agree Marty, LinkedIn is spammy and the users are not very engaged at all. This is why I am here. Looking for thoughtful engaging conversation and to develop long-term business relationships.

Jessica Makley from A Deeper Clean
14 Locals Recommend Them • Posted on Monday, May 1, 2017

An interesting challenge is when you are not offering a "pretty" service for potential clients. As the owner of an "environmental services" company, AKA cleaners, we very much tend to get lost in the shuffle of HR, tech, etc. Creating or finding content that is relevant is difficult and let's face it, not a lot of C-level individuals are involved in the basics to the level I need. Even Alignable, with it's more small business feel is hard because I've yet to find a way to present content (unless I'm missing something)


Julbert Abraham from AGM - LinkedIn Marketing & LinkedIn Training
3 Locals Recommend Them • Replied on Tuesday, May 2, 2017

Hi Jessica...I have some ideas on how you can present content to captivate people attention. I'll be happy to share details. Send me a message for a quick chat.


Michael Holland from Social Buffalo
0 Locals Recommend Them • Replied on Monday, May 22, 2017

Hi Jessica/Chris. I checked out your Facebook page and you are sharing great industry related content frequently, which is highly recommended. I would suggest adding a blog, creating an infographic, or posting short videos as content fillers. It's ok to share, but if it is your original content, after time you will be seen as a leader within your industry. As far as reaching C-level individuals - its all about the numbers. Your FB post about it only costs 7 cents a SF for cleaning is an excellent start, another suggestion would be an article or infographic... (more)

Amber Behn from Chandler Estate
0 Locals Recommend Them • Posted on Thursday, May 18, 2017

This is a wonderful article Julbert. As a new marketing director, I have adopted my position through my experience in the company. This inspires me to learn as much as I possibly can in regards to establishing my target audience beyond our current community and about establishing an engaging page / website. Thank you for this insight!


Julbert Abraham from AGM - LinkedIn Marketing & LinkedIn Training
3 Locals Recommend Them • Replied on Friday, May 19, 2017

Thank you for reading Amber, glad it was helpful. Let me know if you have any questions.

Margaret Lucero from Happy at Home 781-205-2105
0 Locals Recommend Them • Posted on Friday, May 5, 2017

I want to talk to you about my business , can you call me at xxx xxx xxxx please.


Julbert Abraham from AGM - LinkedIn Marketing & LinkedIn Training
3 Locals Recommend Them • Replied on Saturday, May 6, 2017

Hi Margaret, I'll reach out on Monday 5/8 in the afternoon. Have a great weekend!

Thank you

Julbert

Monte Schatz from Vandenack Weaver LLC
0 Locals Recommend Them • Posted on Thursday, May 4, 2017

Excellent article Julbert. Your synopsis of generating referrals ratifies the approach we are utilizing with our firm. Thanks!


Julbert Abraham from AGM - LinkedIn Marketing & LinkedIn Training
3 Locals Recommend Them • Replied on Thursday, May 4, 2017

Thanks for reading Monte. Glad I am able to help. Let me know if you have any questions.

Load More



Join Your Local
Business Network

Connect & get quality referrals
from Small Business Owners