If you're wondering if you can get clients from a professional network such as LinkedIn or Alignable (or any other network) the answer is ...yes!
I have gotten several clients from these sources, and have helped my clients generate hundreds of leads, appointments, and clients on LinkedIn.
In the first part of this post, we'll cover how to set yourself up for success with the following strategies:
1. Develop A Marketing Plan
You can't just go on a network and start clicking a few buttons without a plan. If you don't have a plan, you are planning to fail.
As part of your plan, you have to identify your target audience. To determine who you want to do business with keep the following things in mind:
- What are their roles
A key part of developing your target audience is having a keen understanding of how they think and communicate, as well as where their pain points are and why they would turn to you as a solution.
This process is not really about you- it is about them. Once you figure out exactly who these people are, you can identify them on the networking site, spend your time talking to them and develop relationship on and off LinkedIn/Alignable with them.
2) Don't Underestimate Content
The second part of your plan is developing a content strategy. Content lets you add value to your target audience by showcasing your industry and expertise. This content can be in the form of:
- Case studies
When you create content, think about what will capture your target market's attention and set you apart from the masses. You should have several pieces of content that can be used not only to appeal to that audience but to also develop yourself as a thought leader in your space. Find an angle or aspect that makes your content unique.
3) Find Your Groove
The third part of your plan is developing a daily and weekly routine. We've all probably wasted a lot of time on networking sites, clicking from one profile to another, in the end realizing that we didn't take much action or fulfill any activities.
By developing your daily and weekly routine, you will be more productive. You can schedule time to work on activities that matters. For example, Mondays might end up being "Content Monday" where you schedule content for the whole week.
4) DIY Or Outsource
The fourth part of your plan is to determine if you are going to do it yourself or outsource the service. LinkedIn activities can be very time consuming. Depending on your schedule, your staff, and your resources, it might make sense to develop your plan, create a system, then outsource that process to a company similar to ours or a team of professionals who can do the heavy lifting then reporting back to you.
This team might:
- Re-write your profile
- Develop the content
- Help with the routine
- Implement your campaign while measuring activities that yield result
This enables you to have professional networks that work for you while you focus on running your business.
Once you have the above areas covered, you can start enhancing your linkedin presence. In part 2 of this post, I'll reveal some strategies to help you make the most out of your professional profile.