How-To Articles

Tagged in Research

How To Actually Generate Customers On Professional Networks: Part 1

Asked by Julbert Abraham from AGM - LinkedIn Marketing & LinkedIn Training

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If you're wondering if you can get clients from a professional network such as LinkedIn or Alignable (or any... Read Full Answer

Data & Insights

Tagged in Sales & Promotions

10 Actually Actionable Benefits Of List Building

Asked by Juan Manuel Colome from Top Response Marketing

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What is List Building all about?

List building refers to a continuous process of adding new and updated subscribers to your list.... Read Full Answer

Local Business Stories

Tagged in Local

Celebrating Small And Locally-owned Businesses With Bill Brunelle of Independent We Stand

Asked by Alan Belniak from Alignable

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Today's special edition of the Local Business Stories by Alignable podcast highlights... Read Full Answer

How Can I Attract and Keep a Quality Outside Sale's Rep for My Photography Business?

By Berry Medley · Posted on Tuesday, June 13, 2017 · Tagged in Sales Training



I know this is a basic business issue, but after years of being "chief, cook and bottle washer" of my photography business, I am wanting to hire a quality outside sale's rep to relieve myself of one of my daily, yet important, tasks.

I have used the typical online job boards and even ventured out to social media. But I am either getting very little response or poor candidate applicants.

Most Engaging Answer

Maury Kosh from The Performance Based Marketing Group
36 Locals Recommend Them • Answered on Tuesday, June 13, 2017

Finding Sales people with average sales/closing skills is hard.. Finding a Closer with exceptional skills is like hunting for hens teeth.

It goes without saying you need a decent offer to attract decent sales people. Check with places like Sandler Training and other training outfits and see if they will promote your job opening.. You may not get the most experienced, but at least you will get someone that has been given the right tools.

Maury


Berry Medley from Medley of Photography
0 Locals Recommend Them • Replied on Tuesday, June 13, 2017

I don't know if I am being too "picky" or my classified is too narrow. In a matter of running different worded classified ads, for approx. 3.5 months. I have interviewed two people (one being a former client of 15 years ago). I have gotten around 25 resume's but only the two I felt were qualified, or during phone interviews the candidates did not show interest.



Maury Kosh from The Performance Based Marketing Group
36 Locals Recommend Them • Replied on Tuesday, June 13, 2017
I do not find your dilemma unusual. I do lead gen for Realtors, I have a very strict onboarding regiment, and I do a mock close with realtors before I will entertain working with them. My average has been speaking to about 500 realtors to find one that has decent closing skills.
Marilyn Driscoll from Contract Recruiter
1 Local Recommends Them • Answered on Thursday, June 15, 2017

What is the wording on your post? As a recruiter, for my clients I look for someone that has a passion for the work, or a personal connection to the goods or services. Finding an employee is more than looking for technical fit, it also involves finding a cultural fit. Have you reached out to local photography clubs, art schools, or gone to art fairs? Skills can be taught, passion and interest cannot, photography elicits an emotional response, so you dont want someone that comes across as selling used copier parts, you want someone that can talk to potential... (more)


Berry Medley from Medley of Photography
0 Locals Recommend Them • Replied on Thursday, June 15, 2017

I totally agree with you Marilyn, in my classifieds, I have attempted to communicate that attitude, and especially personality at the top requirements. That I need a sales person able to communicate and flow up with our clients. That photography skill is not required but a desire to learn is.



Bill Garrison from B.R. Garrison Software group
1 Local Recommends Them • Replied on Thursday, June 15, 2017

I totally agree with Marilyn . Murry's business is a "people" business and you need a "B-type" personality that loves people and makes friends easy. Writing an ad saying "Fun, meet people, be independent, great rewards and such" will attract that type. As you said putting that ad in the places you recomended will find the ones you are looking for. Hire any other personality type and they will fail.

Alexandra Labunets from AleLa Photography
3 Locals Recommend Them • Answered on Wednesday, June 14, 2017

It's troubling hearing that seasoned pros refuse to work or teach aspiring photographers. As another industry professional, the social groups I flock to are the ones that emphasize on community over competition. It's not the worst thing in the world to hire someone else who's genuinely interested in this line of work and eager to learn. Even if they do start a business of their own, your part-time job offer could be their bread and butter during slow season, and instead of speaking from script (like they would have to if you hired outside of the industry)... (more)


Berry Medley from Medley of Photography
0 Locals Recommend Them • Replied on Thursday, June 15, 2017

Alex, I appreciate your response and I have done more to educate aspiring photographers than most in MY AREA. But instead of getting into a "war of words" if I was a a portrait photographer, which style and a friendly smile is more of a selling point down here in this market than it possibly is in yours. In the commercial fields down here, technical ability and attitude seem to be the calling card of my competition. I can compete with the ability, skill and talent, and like to think I access in the attitude and service aspects. but it makes no business sense... (more)


Alexandra Labunets from AleLa Photography
3 Locals Recommend Them • Replied on Thursday, June 15, 2017

I understand, Berry. We have people like that here too. Maybe I'm lucky I got into a really good and supportive group where they make that a rule and anybody else who's purposefully malicious gets kicked out.

Best of luck in your search. The person is out there, maybe you just need to get a little more creative in your search :)

A

Deb Tracy from SIGNPROgrammers, Inc.
13 Locals Recommend Them • Answered on Wednesday, June 14, 2017

Did you try a temp agency? You may even find someone with added skills that would help with your other duties. Also then you can "try them" before you are committed into hiring on.


Marilyn Driscoll from Contract Recruiter
1 Local Recommends Them • Replied on Thursday, June 15, 2017

I dont recommend using a temp agency for most small businesses. The temp business model is to find a warm body that meets some of the requirements and keep throwing resumes at you until something sticks, then charge 20-30% markup on hourly or yearly salary. This is the reason I bill hourly, and on a sliding scale. If you hired me, I would not charge you the $100+ per hr that I would a technology client for a UC Architect, because your search would be less involved and chances are you would not want me to do a cert and tech review:)

Kenneth Pires from Aflac
0 Locals Recommend Them • Answered on Wednesday, June 14, 2017

Offer employee benefits. Studies show employees are serious about healthcare and other benefits, especially the Millennials. It also makes a difference in day to day job satisfaction, plus makes your business more competitive in the market.


Deb Tracy from SIGNPROgrammers, Inc.
13 Locals Recommend Them • Replied on Wednesday, June 14, 2017

Sometimes small business can't afford to offer all that! I would love to! But taxes, unemployment insurance and Workman's comp eat up the money fast!

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