How-To Articles

Tagged in Research

How To Actually Generate Customers On Professional Networks: Part 1

Asked by Julbert Abraham from AGM - LinkedIn Marketing & LinkedIn Training

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If you're wondering if you can get clients from a professional network such as LinkedIn or Alignable (or any... Read Full Answer

Data & Insights

Tagged in Engineering & IT

10 Actually Actionable Benefits Of List Building

Asked by Juan Manuel Colome from Top Response Marketing

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What is List Building all about?

List building refers to a continuous process of adding new and updated subscribers to your list.... Read Full Answer

Local Business Stories

Tagged in Local

Celebrating Small And Locally-owned Businesses With Bill Brunelle of Independent We Stand

Asked by Alan Belniak from Alignable

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Today's special edition of the Local Business Stories by Alignable podcast highlights... Read Full Answer

How To Get Your Website To Show Up On Google. Part One: (for Beginners)

By Laurel Anne Stark · Posted on Tuesday, May 16, 2017 · Tagged in General Discussion



Have you ever wondered "How do I get my website to rank higher on Google?"

It's a question I get asked a lot so I thought I would answer the question (or at least part of it, in today's article).

The short answer is that there's no short answer…

But really, the answer is a big one, so I'm gonna break it up into a couple of different posts for you.

What I'll cover today are basics and first steps.

What do people search for, when they're looking for what you sell?

Successfully arriving anywhere begins with knowing your destination.

As so with this exercise; the very first thing to do is determine where on Google you want to show up.

What words are your prospective clients typing into Google? Or, what are people searching for when they're looking for what you sell?

Typically, people type in a couple different types of words into Google, we call these keywords.

One type is location specific, so things like "vacuum repair, Vancouver," "Vancouver vacuum repair," "Vancouver vacuum sales," so location specific. That's one set.

Another type is kind of like a big ramble. If you think about how you use Google and what you type into Google, then this will give you a pretty good idea. Questions like, "Where do I get my vacuum fixed in Vancouver?" Or,"What's the best vacuum repair store in Vancouver?" These types of things are called long tail keywords.

Ideally, you'll have a list of two type of keywords, short and/or location specific keywords and long tail keywords, which are more sort of rambles or questions.

Compile a list of these key phrases first and get, 30 as a great place to start.

Then once you have these words, associate each keyword or group of keywords with a page on your website, or the pages that you want to show up on Google in response to those searches.

Put out the welcome mat and turn the lights on.

Making your website friendly and welcoming for Google and for your future customers involve many of the same activities.

There's some pretty obvious stuff that you can start off with to make your website Google friendly. Look at your website from the perspective of whether or not your website is easy to use.

How fast does your website load?

There's a bunch of different things that you can do to get your website to be sped up. One of those things is definitely making sure that your images are compressed. You can do all kinds of speed tests online and website developers can help you speed your site. That's one really basic thing.

Is your website mobile friendly?

Another basic thing is looking and being sure that your website is mobile friendly so if you use a tablet or a phone to access your website, you can actually click on the buttons, it's not impossible to use.

Is your website structure helpful?

Referring back to your list of keywords, all of the pages on your website should answer the questions, or at least be relevant to the key phrases that people are typing into Google.

The three little letters that mean a lot.

Every single page on your website should be what we call "search engine optimized.", or SEO'd if you want to sound like a pro :-)

This means associating a specific target keyword or key phrase to each page and then optimized each page for that keyword or key phrase.

Say for example, we're working with this vacuum store in Vancouver, so on the about page they should use those words quite a bit, and say why they are the best vacuum repair store in Vancouver, and how to find the best vacuum store in Vancouver, like where the address is, et cetera. You want to have a whole bunch of content that actually uses those words people are searching for.

Also, provide images, as they are very helpful.

Search engine optimization is also fairly technical, the page URL, for example, www.johnsvacuums.com/aboutbestvacuumstorevancouver - each page URLshould use the keywords as well.

If you have a WordPress site you can use this plugin called Yoast, it's a fantastic plugin, it basically tells you exactly what to do.

You can download that and then optimize each page accordingly. That's kind of an overview of your on-site optimization that you can do to help your website rank higher in Google.

Another thing, depending on the resources that you have, and the amount of time that you have, but generally I recommend blogging regularly.

This just shows Google that you are relevant site, and contender, and that your site isn't old and outdated. Also gives lots of great content that you can share on social media. It's great for your users as well. I recommend blogging, again, based on those keywords.

Blog for people, not robots!

Now, back in the day, it used to be that you would just write it for the search engines, and all the content on the website, it didn't really matter if a human could read it.

But now, it definitely has to be relevant, it has to be readable, and it has to be useful to the person who is making that search.

It's a tricky balance between making sure that the keywords are in there and it's all based on a particular topic, as well as making sure that it's coded appropriately according to Google, and people would actually stay on the page, and look at it, and find value in what it is that you've written there as well.

How did I do?

If you found this valuable, please consider sharing with your network. In fact, just hit that share button right now and share away.

If you want more information, you can download more free resources here on my website at www.laurelannestark.com.

And if you disagree or think I missed anything, please weigh in in the comments section below.

Thanks for reading!

Gordon Forsyth from Accent Masonry LLC
1 Local Recommends Them • Posted on Monday, June 19, 2017

I have been able to keep my website at the top spot on google for 3 years now. Just search fort myers masonry and you will see that I'm not lying. I also rank high for naples masonry and cape coral masonry. There are tricks that I implemented into building my website that have got me actual results. Learned how to do it all on my own and I bet you can too!

Dr Christopher Vendryes from Shores Aesthetics
1 Local Recommends Them • Posted on Sunday, June 11, 2017

Thanks very helpful.


Laurel Anne Stark from Laurel Anne Stark
39 Locals Recommend Them • Replied on Monday, June 12, 2017

I'm glad you liked it - Thanks for letting me know!

Olga Moya from Alert Cleaning Services, Inc.
1 Local Recommends Them • Posted on Thursday, June 1, 2017

Thank you for the tips and the information, very valuable!!


Laurel Anne Stark from Laurel Anne Stark
39 Locals Recommend Them • Replied on Friday, June 2, 2017

You're so welcome Olga. Have a great weekend!


Ken Carroll from Integris Design / MaxWebGear
1 Local Recommends Them • Posted on Thursday, June 1, 2017

You probably should validate the keywords via keyword research by considering keyword volumes and phrases that are the the point of purchase. We see a lot of clients that chase the wrong keywords. Also looking at your competitors keywords by right clicking on their webpage > view source and look at their title tags and meta descriptions.


Laurel Anne Stark from Laurel Anne Stark
39 Locals Recommend Them • Replied on Friday, June 2, 2017

Hi Ken, It's pretty clear, given the title of this post the info here is a) intended for the beginner and b) not by any means a complete body of work on SEO.

Of course, keyword research is important for those ready for a comprehensive SEO strategy and implementation. For those DIY'ers that are just starting out, the onsite components are overwhelming enough without getting into the keyword component.

That being said, I like your tip about stealing your competition's keywords.

Glad you weighed in.

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Laurel Anne Stark from Laurel Anne Stark
Victoria, BC