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Suggestions For Utilizing Facebook To Build Referrals?

Asked by Marcy Schacter from Make Healthy Taste Great

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Has anyone found a great system for automating referrals through a simpleFacebook page

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How To Actually Generate Customers On Professional Networks: Part 1

Asked by Julbert Abraham from AGM - LinkedIn Marketing & LinkedIn Training

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If you're wondering if you can get clients from a professional network such as LinkedIn or Alignable (or any... Read Full Answer

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10 Actually Actionable Benefits Of List Building

Asked by Juan Manuel Colome from Top Response Marketing

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What is List Building all about?

List building refers to a continuous process of adding new and updated subscribers to your list.... Read Full Answer

Local Business Stories

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Celebrating Small And Locally-owned Businesses With Bill Brunelle of Independent We Stand

Asked by Alan Belniak from Alignable

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Today's special edition of the Local Business Stories by Alignable podcast highlights... Read Full Answer

How To Turn Employees Into Your #1 Brand Ambassadors

By Tricia White · Posted on Thursday, March 23, 2017 · Tagged in General Discussion

When social media first became the hottest marketing tool, many businesses didn't want anything to do with it. They made sure Facebook and Twitter were blocked on their server and any interaction or engagement would have to wait until employees got home. Then smartphones made it impossible to keep employees off these networks because during break or lunchtime, employees could access these networks without use of the the networks without using company servers, or time.

Fast forward to 2017- we are looking for our employees to be our advocates and super fans. We want them to share information about our products and services with their friends and family. But this raises the question, and common struggle...

How do we create a culture of engagement with a group of employees who have made a conscious effort to exclude information, on social networks, about where they work?

It's no longer just the responsibility of the marketing department to spread the good word of your brand, it's a team approach. The more employees we have engaging with our brand, listening to what others are saying, identifying those who may need our products and services, the easier it is for us to win over customers. It's world of mouth!

Here are some tips for getting employees to "like" you on social media:

1. Have the Conversation

For many employees, they don't know how all aspects of social engagement work. As much as they use social media, they don't necessarily understand all the moving pieces, especially in a marketing capacity. Questions and statements you might hear:

  • Isn't Linkedin for your resume or when you are looking for a new job?
  • Why do you want us sharing information with our friends and family? They already know where we work.
  • I keep my accounts private, I don't mix work with my personal life.
  • I belong to Facebook Business Page but I never see any of the posts.
  • I don't even know what information you share online.

Give your employees a training overview of the networks and how they function from a business profile perspective VS a personal profile. When employees understand what the marketing team does behind the scenes and why they do it, there is a better understanding of the social networks. If there are employees that are willing to help create and share information online, consider adding them as an administrator on some of the networks. It goes back to that team approach. Identify what they will do and make sure you have rules in place for the appropriateness of the information being shared.

2. Create Better Linkedin (and other network) Profiles

When I teach Linkedin strategies, the first question I ask the employees is, "How many people use Linkedin?" I would say 75-80% of the group raise their hand. My next question is, "How well do you use Linkedin?" That number drops to about 20%. Many employees have opened Linkedin accounts, but they don't see the value because they truly don't know how to use them. After training and allowing employees to update their profiles, they feel better about using the network. Better understanding, better engagement. A few things that can help employees feel more comfortable:

  • Hire a professional photographer to come in and take head shots for Linkedin (or your Alignable) profiles. It provides an opportunity for employees to add or update their picture, not only on Linkedin but on other social networks.
  • Make sure contact information is updated and completed. Don't miss out on someone passing your information on to a potential client or customer.
  • Offer a completed executive summary statement about the business and have it available for employees to use on their profile. Some employees get overwhelmed if they aren't great writers or don't know what to put in an executive summary. It's not mandatory to use, it's offered to make it easier to complete their profile.
  • If your business has pictures, videos, blog articles or coverage in the press you would like employees to share on their profile, offer urls so they can embedded them easily.
  • Make sure employee profiles connect with your Linkedin Business Page. Let people meet you staff.
  • Give endorsements in the skills that employees excel. Recommendations can be a touchy subject, depending on the business, but endorsing a skill set is easy.

3. Join Social Media Business Pages

Ask employees to join your business profile pages on other social networks such as Facebook, Instagram, Twitter, Google+, Pinterest, and Snapchat. Explain to them that even though they join the page, they may not see company posts as often as they think. Due to social network algorithms, a small number of posts are seen by the entire group. The more employees engage with the page, the better chance they have of seeing more posts.

Ask employees if they would be willing to like, comment and share some of the information from these pages. I always suggest to groups to like and comment when they can and if the information is appropriate for their audience, feel free to hit the share button.

These are just a few ideas that can get you started. These things will help employees advocate for your brand so, have the conversation about social engagement, create opportunities for training and education and involve those you see as brand ambassadors.

David J Dunworth International Best Selling Author from Marketing Partners
56 Locals Recommend Them • Posted on Sunday, March 26, 2017

Marty makes a valid point, if you do not or cannot maintain long-term, team-oriented and happy staff. The big picture of marketing is nirvana is reached when the end of your buyer journey is raving fans, what some call Champions. Staff buys into your business model, and have every right to fall into the raving fan category. Here's the rub, however.

Do you have any idea what your least positive employee (or anyone for that matter) is saying about you and/or your business online? The Internet is a vast wasteland, with millions of little nooks and crannies for... (more)

Tricia White from T. White Creations
70 Locals Recommend Them • Replied on Tuesday, March 28, 2017

Thank you, David. Reputation management is important. Not all employees are happy or perfect choices for brand advocacy. Yes, we don't know what every employee or customer is saying out on the world wide web, it's hard to measure the reach of a well connected person. Our hope is that by teaching and training our staff about social media, we can advocate for those who like our brand as well as identify those who might not. In social media, my circle of influencers say, "We don't know what we don't know." Communication, Training and Engagement.

Marty Dickinson from Produce My Book (Formerly R50Books)
14 Locals Recommend Them • Posted on Saturday, March 25, 2017

Be weary of employees and especially contractors and part-time helpers who refuse to evangelize your company. They might tell you, "I only use social media for personal," or "I really don't feel comfortable 'selling'" or "I'll do it if I have to but I just really don't want to." These are all clear signs that they do not want their name publicly associated with your company. This should be a warning sign to you that the person is learning from you so that they can open up their own biz and become your competitor.

Tricia White from T. White Creations
70 Locals Recommend Them • Replied on Tuesday, March 28, 2017

Thank you for your insight, Marty. Very true. When I do training and I hear this from employees, I know that they are not comfortable sharing information on social media, indicating they may not be an advocate for the message. I never push employees, I always state, "If you feel comfortable sharing...or if the message is appropriate for your audience or connections."

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