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By Bob Arnett · Posted on Wednesday, February 1, 2017
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Are you in Idaho?
What kinds of benefits will I have if I were to use you as a marketing guy? Would you be able to line me up with a stream of people turning 65 needing help with their Medicare Supplement needs?
Do you do SEO planning? People searching online will see me first or close to the top of Google, Yahoo etc. Search?
I have used lists many times and I know I don't get much for my money, but hiring a marketing guy seems as though would be way more expensive than an occasional list.
Contact a list provider. These are data people who sell lists of demographically matched people. MelissaData.com is a good one.
But I would also caution against marketing to any group based solely on their age. You will waste a lot of money. From my 40 years experience, I have never seen any product or service that is purchased solely on age. It is certainly ONE factor, but 'fools gold' if used as the only data element for any type of marketing campaign.
Take some of the money you will save from wasted marketing and invest in a marketing expert. It will be... (more)
Take some of the money you will save from wasted marketing and invest in a marketing expert. It will be well worth it and easier than failing first, having wasted the money, and then starting over.
Bias: I am a marketing guy.
(note: I'm not selling here - just gathering information)
I am looking for new ways to increase my clientele without...
By Bob Arnett
From Arnett Life Insurance Services
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Arnett Life Insurance Services