How-To Articles

Tagged in Research

How To Actually Generate Customers On Professional Networks: Part 1

Asked by Julbert Abraham from AGM - LinkedIn Marketing & LinkedIn Training

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If you're wondering if you can get clients from a professional network such as LinkedIn or Alignable (or any... Read Full Answer

Data & Insights

Tagged in Engineering & IT

10 Actually Actionable Benefits Of List Building

Asked by Juan Manuel Colome from Top Response Marketing

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What is List Building all about?

List building refers to a continuous process of adding new and updated subscribers to your list.... Read Full Answer

Local Business Stories

Tagged in Local

Celebrating Small And Locally-owned Businesses With Bill Brunelle of Independent We Stand

Asked by Alan Belniak from Alignable

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Today's special edition of the Local Business Stories by Alignable podcast highlights... Read Full Answer

Do You Think Having Facebook Instead of a Website Is The Right Choice?

By Bryan Jackson · Posted on Saturday, June 24, 2017 · Tagged in General Discussion



I see many businesses opting to use Facebook as their online presence in lieu of having a traditional website. Do you think this is a prudent move?

I was speaking with a prospective client and the conversation turned to online presence. Since they were a new business, I asked them what plans they had for their website, to which their response was, "none, we do pretty good on Facebook".

Most Engaging Answer

Jessica Scotten from Pineapple Relations
3 Locals Recommend Them • Answered on Sunday, June 25, 2017

For me, my opinion, everything comes back to my website.

My domain, my email, my packages, my personality, my expression, my services.

Facebook is a tool to promote my webpage, I wouldn't have one with out the other.

I check Facebook and webpages prior to doing business with anyone! If you don't have a webpage- or your email goes to [email address], I'm not going to do business with you But I wouldn't NOT use or hire someone because they didn't have a facebook page. Just a facebook page seems a little more fly by night. I would use someone with a webpage and no... (more)


Bryan Jackson from Inbound Lead Rocket
6 Locals Recommend Them • Replied on Monday, June 26, 2017

I try to get some of my clients to stop using unprofessional email addresses as you pointed out. Somehow, they just don't believe that they are losing business because of that. Maybe you will allow me to quote your response in some of my site content!


Jessica Scotten from Pineapple Relations
3 Locals Recommend Them • Replied on Monday, June 26, 2017

Hi Bryan! Friends and I have a running joke, we take pictures of bad email addresses.

Feel free to quote me, and reach out if you'd like a more put together quote for publishing. [email address]


Veronika Bako from Bako Design
11 Locals Recommend Them • Replied on Saturday, July 1, 2017

I agree whole heartedly. Facebook pages are for updates and sharing of short stories but, it is not enough of a story about your business. Hence a website that can be leveraged to work well on Google and then give you a stronger online presence. A website can bring you far more value if used properly

bakodesign.ca

Veronika bako


Lisa Bailey from Developing Artists
0 Locals Recommend Them • Replied on Saturday, July 1, 2017

I agree


Tanna Greathouse from Your Favorite Assistant
1 Local Recommends Them • Replied on Sunday, July 2, 2017

I believe having a separate website and email addresses attached to that domain go a long way with contributing to the trust factor - and this is crucial for new/prospective clients and customers!!


Erika Port from Erika Port Consulting Group
1 Local Recommends Them • Replied on Sunday, July 2, 2017

I agree with you. Even from an SEO standpoint, it's beneficial to have a website so your content with your products/services can be indexed and found online. Some businesses can do well just using social media, but if they want to grow and have more of an online presence to new customers looking for products or services this client has, then a website is a must (plus, it's 2017... :o)


Joseph Peter Cardinale from Joseph Peter Cardinale, Realty USA
0 Locals Recommend Them • Replied on Sunday, July 2, 2017

exactly, it is not an either or proposition, it's like saying should I get a car with a stearing wheel or brakes


Tammy Alverson from GFF-RCM
5 Locals Recommend Them • Replied on Thursday, July 6, 2017

Your website is (should be) the CORE of everything you do online. You wouldn't put www.facebook.com/mybusiness on your business cards, social, etc., would you? Facebook Insights are okay...but analytics are far better. Besides, if you are all about conversions (online sales and/or phone calls/form fills) you can't install conversion software on Facebook. Whenever I meet with someone who says their website is "fine" or they don't want to optimize it and make it truly a silent salesman for their business, I know they are not serious about growing their... (more)

Gabriel Ferland from Last Rose Studios Inc.
0 Locals Recommend Them • Answered on Thursday, July 20, 2017

Depends on the business and the expected return on investment. For some business, especially small businesses, having a website might be an expense that they don't need. Of course having a website would be better than not having one, but if you are a hairdresser just starting out, or a cobbler in a small town, then a Facebook page might be enough. On the other hand, if you are selling jets to high profile customers - a website is a must.

I'm not discounting the arguments why a website is a must, just saying that for some businesses, it's an expense that will... (more)


Bryan Jackson from Inbound Lead Rocket
6 Locals Recommend Them • Replied on Thursday, July 20, 2017

I agree with most of your points however, what exactly did the cobbler or hairdresser do pre Facebook? Website have been around 2x as long as facebook ahse been in exisitance.

The main idea I was trying to put forth when I started this discussion is/was, when it comes to the decision to have a website OR use Facebook, there really is no decision to be made because the two platforms are in total opposition to each other.

This is the point I'm trying to drive home and one that ALL my current clients are well aware of.

Facebook is not and was never meant to be the... (more)


Gabriel Ferland from Last Rose Studios Inc.
0 Locals Recommend Them • Replied on Friday, July 21, 2017

Most of the businesses (that I know) who only have a Facebook page for their business aren't using it the same way that they would use a regular website, in fact many of them would never even have a website, relying instead on word of mouth or yellowpages. They use facebook to educate, showcase their work and create conversions. The hairdresser puts before and after pictures, shows off new styles and techniques, etc. By doing that she is engaging her existing audience. That isn't something that she could do on a traditional website (at least not as easily as... (more)

Alexandra Marinade from golden bread
0 Locals Recommend Them • Answered on Thursday, July 20, 2017

Me Personally I don't use facebook. I truly believe facebook ads is a joke. Reason why because I have used facebook to advertise my business and half of the time you posted something on facebook people totally ignored it. Sometimes i think they clicked on the like button just to like it. The point is this facebook doesn't convert if that you are trying to get someone to your website to download or make a purchase. I tell you what though sites like Linkedin, Alignable, Anyrefer and maybe even Twitter seems to work for me as a small business owner.


Bryan Jackson from Inbound Lead Rocket
6 Locals Recommend Them • Replied on Thursday, July 20, 2017

I definitely understand your feelings about Facebook ads but I really should caution you not to necessarily reject the use of them out of hand based simply on the fact that you don't personally use the platform or that you have had little or no success with Facebook ads in the past.

Like it or not advertising on Facebook is not an area for the faint of heart nor the unskilled but failing to go deeper into the advantages of the platform due to personally held prejudices is ignoring a sizeable potential audience and leaving a considerable amount of money on the... (more)

Beth Sutton from Macbeth Design, Inc.
0 Locals Recommend Them • Answered on Wednesday, July 19, 2017

I think when you consider not only how Facebook was imagined to be used in addition to how it actually is being used--as a social networking platform--you'll realize that people want to use Facebook to "hangout" and socialize with their friends. That said, businesses can utilize Facebook to engage with customers, but to rely solely on it to market and promote their business comes off as "amateur" and "start-up"-y.

If a business is to be taken seriously and to be trusted to be around for a long time--both keys in developing a lasting clientele--it is paramount... (more)


Bryan Jackson from Inbound Lead Rocket
6 Locals Recommend Them • Replied on Wednesday, July 19, 2017

When I first posted this question, I had no idea it would become as popular as it has and I'm grateful for the enthusiastic responses but this morning I saw something that made me rethink my position that if you have a business, you definitely should have a web presence.

To make a long story short, this business had a website whose pages were comprised entirely of .GIF image files! When I say entirely, I mean ENTIRELY! No text based content whatsoever. Just 3 pages, each one a single giant image. I couldn't help but laugh out loud.

I was not able to find a... (more)


William Dickinson from Cortex Marketing — a division of Dickinson Enterprises, Inc
1 Local Recommends Them • Replied on Thursday, July 20, 2017

Hi Beth,

Solely for discussion intent....

While a bit off this thread's topic, I do not agree that businesses that rely "solely on it to market and promote their business comes off as "amateur" and "start-up"-y.".

In fact — without dismissing the crucial component of not putting all your eggs in one basket is a best practice — many business are perfect for the FB networking style and I know many that find all the success they can handle.

It all boils down to doing what works, right?

Personally, I find that knowing your target, and the best place & time to... (more)


Beth Sutton from Macbeth Design, Inc.
0 Locals Recommend Them • Replied on Thursday, July 20, 2017

Hi, William. Thank you for your post.

When I replied to this post, I tried hard to think of an exception to the scenario where a business only needed a social presence and not a website as well. And I couldn't. I could see it happening where the business was young and was taking "baby steps" getting their online presence established.

I'd love to pick your brain on scenarios where relying solely on social channels was appropriate.

Have a great day as well! :)

Beth


William Dickinson from Cortex Marketing — a division of Dickinson Enterprises, Inc
1 Local Recommends Them • Replied on Thursday, July 20, 2017
Thumbs up emogi

Hi Beth...

I did not say that "...a business only needed a social presence...". I firmly believe that business should have a website SM and business networking. What I said was — in a quick summary — that not all businesses need much beyond a promotion channel besides FB.

I purposely caveated that statement with: "... without dismissing the crucial component of not putting all your eggs in one basket is a best practice ...". Maybe I was not clear.

I requested a connection as I think we are saying the same thing except for the point that "businesses can utilize... (more)

Terry Janis from The Terry Janis Collection
3 Locals Recommend Them • Answered on Thursday, July 20, 2017

Bryan, I have had my business e-mail since about 2001 and the server is 1&1. Every time I write in to Alignable, I get a message that Alignable doesn't support that server. I currently have a question into Alignable about that as I tried to change it to go to my g-mail, but it says "it's in use". Of course it is - it's me. So looking forward to their answer. My business e-mails works on everything else.

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Bryan Jackson from Inbound Lead Rocket
Newark, OH