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Tagged in Referral

Suggestions For Utilizing Facebook To Build Referrals?

Asked by Marcy Schacter from Make Healthy Taste Great

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Has anyone found a great system for automating referrals through a simpleFacebook page

How-To Articles

Tagged in Research

How To Actually Generate Customers On Professional Networks: Part 1

Asked by Julbert Abraham from AGM - LinkedIn Marketing & LinkedIn Training

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If you're wondering if you can get clients from a professional network such as LinkedIn or Alignable (or any... Read Full Answer

Data & Insights

Tagged in Sales & Promotions

10 Actually Actionable Benefits Of List Building

Asked by Juan Manuel Colome from Top Response Marketing

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What is List Building all about?

List building refers to a continuous process of adding new and updated subscribers to your list.... Read Full Answer

Local Business Stories

Tagged in Local

Celebrating Small And Locally-owned Businesses With Bill Brunelle of Independent We Stand

Asked by Alan Belniak from Alignable

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Today's special edition of the Local Business Stories by Alignable podcast highlights... Read Full Answer

Do You Think Having Facebook Instead of a Website Is The Right Choice?

By Bryan Jackson · Posted on Saturday, June 24, 2017 · Tagged in General Discussion

I see many businesses opting to use Facebook as their online presence in lieu of having a traditional website. Do you think this is a prudent move?

I was speaking with a prospective client and the conversation turned to online presence. Since they were a new business, I asked them what plans they had for their website, to which their response was, "none, we do pretty good on Facebook".

Most Engaging Answer

Jessica Scotten from Pineapple Relations
3 Locals Recommend Them • Answered on Sunday, June 25, 2017

For me, my opinion, everything comes back to my website.

My domain, my email, my packages, my personality, my expression, my services.

Facebook is a tool to promote my webpage, I wouldn't have one with out the other.

I check Facebook and webpages prior to doing business with anyone! If you don't have a webpage- or your email goes to [email address], I'm not going to do business with you But I wouldn't NOT use or hire someone because they didn't have a facebook page. Just a facebook page seems a little more fly by night. I would use someone with a webpage and no... (more)

Bryan Jackson from Inbound Lead Rocket
9 Locals Recommend Them • Replied on Monday, June 26, 2017

I try to get some of my clients to stop using unprofessional email addresses as you pointed out. Somehow, they just don't believe that they are losing business because of that. Maybe you will allow me to quote your response in some of my site content!

Jessica Scotten from Pineapple Relations
3 Locals Recommend Them • Replied on Monday, June 26, 2017

Hi Bryan! Friends and I have a running joke, we take pictures of bad email addresses.

Feel free to quote me, and reach out if you'd like a more put together quote for publishing. [email address]

Veronika Bako from Bako Design
10 Locals Recommend Them • Replied on Saturday, July 1, 2017

I agree whole heartedly. Facebook pages are for updates and sharing of short stories but, it is not enough of a story about your business. Hence a website that can be leveraged to work well on Google and then give you a stronger online presence. A website can bring you far more value if used properly

Veronika bako

Lisa Bailey from Developing Artists
2 Locals Recommend Them • Replied on Saturday, July 1, 2017

I agree

Tanna Greathouse from Your Favorite Assistant
2 Locals Recommend Them • Replied on Sunday, July 2, 2017

I believe having a separate website and email addresses attached to that domain go a long way with contributing to the trust factor - and this is crucial for new/prospective clients and customers!!

Erika Port from Erika Port Consulting Group
1 Local Recommends Them • Replied on Sunday, July 2, 2017

I agree with you. Even from an SEO standpoint, it's beneficial to have a website so your content with your products/services can be indexed and found online. Some businesses can do well just using social media, but if they want to grow and have more of an online presence to new customers looking for products or services this client has, then a website is a must (plus, it's 2017... :o)

Joseph Peter Cardinale from Realty USA-Joseph Peter Cardinale
1 Local Recommends Them • Replied on Sunday, July 2, 2017

exactly, it is not an either or proposition, it's like saying should I get a car with a stearing wheel or brakes

Tammy Alverson from GFF-RCM
8 Locals Recommend Them • Replied on Thursday, July 6, 2017

Your website is (should be) the CORE of everything you do online. You wouldn't put on your business cards, social, etc., would you? Facebook Insights are okay...but analytics are far better. Besides, if you are all about conversions (online sales and/or phone calls/form fills) you can't install conversion software on Facebook. Whenever I meet with someone who says their website is "fine" or they don't want to optimize it and make it truly a silent salesman for their business, I know they are not serious about growing their... (more)

Nick Scalera from NJS Marketing Services
0 Locals Recommend Them • Answered on Friday, September 15, 2017

Unfortunately, there is no single answer that fits all businesses. It all depends on your target market(s). How do they get information about products/services like yours? Once you have identified the most appropriate medium(s), the job is only half finished. Once you have their attention, what do you say? That's based on your value proposition, i.e., what benefits do your products/services bring to potential clients/customers. Many business owners think that have the answer, but are often surprised when their clients tell them otherwise via research.... (more)

Bryan Jackson from Inbound Lead Rocket
9 Locals Recommend Them • Replied on Saturday, September 16, 2017

Just as in the days before the internet, a telephone was not only necessary, it was expected by potential customers, clients or patients. Today, they internet has made it possible for a business to communicate all the most important information that someone may want to know and in many cases negating the need for a phone call altogether. There is a "single" answer and it fits "all businesses". A website, if you don't have one, you don't have areal business period. I really don't understand why peopel still believe that they have a choice to have one or not.... (more)

Mj Wilson from Healing Stones for You
1 Local Recommends Them • Answered on Friday, September 15, 2017

If someone is "searching" for your business online, they will never find your Facebook page, because FB is a "community." Much like AOL used to be.

If you are a business, you need an online presence, and that IS a website.

Claudia Pringles from Law Office of Claudia I. Pringles
1 Local Recommends Them • Answered on Saturday, August 19, 2017

I put very little time in both website and Facebook page, but hands down the website gives me many more referrals. The referrals I get through Facebook page are from people that I already know. What is important is to get your website with good SEO. Good luck-Claudia

Dale Patch from NInja Sales Group
0 Locals Recommend Them • Answered on Sunday, August 20, 2017

It depends on the business and future growth plan. If the business is small and doesn't plan much further growth it can be fine. But, most of the time you should have a website to continue expanding with your customers. Facebook is fine early on, but eventually everyone needs a website, app, ect.

Bryan Jackson from Inbound Lead Rocket
9 Locals Recommend Them • Replied on Sunday, August 20, 2017

Using Facebook (or any social media platform) as a substitute for a website is never fine, early on or ever because social media platforms are not designed to perform the functions of a website although from the way some business (mis)use them, you'd never know this and it's obvious they don't know it either.

If social media represents the online presence for a business, it's not really a business, it's more of a trial run or hobby at best.

Consumers today expect a buisness to have a website just as they do for them to have a telephone.

Dale Patch from NInja Sales Group
0 Locals Recommend Them • Replied on Sunday, August 20, 2017

You should definitely claim a domain name for your business, but depending on the need sometimes a page is fine. The more reach the better, but some feel they get stretched thin across multiple platforms and Facebook is familiar for both sides. It can also very a lot based on location. Rural areas are less likely to care about a website vs more urban areas.
The biggest issue with relying on facebook is lack of control over the content, but for some that's not a big issue.

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Asked By

Bryan Jackson from Inbound Lead Rocket
Newark, OH