How-To Articles

Tagged in Research

How To Actually Generate Customers On Professional Networks: Part 1

Asked by Julbert Abraham from AGM - LinkedIn Marketing & LinkedIn Training

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If you're wondering if you can get clients from a professional network such as LinkedIn or Alignable (or any... Read Full Answer

Data & Insights

Tagged in Sales & Promotions

10 Actually Actionable Benefits Of List Building

Asked by Juan Manuel Colome from Top Response Marketing

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What is List Building all about?

List building refers to a continuous process of adding new and updated subscribers to your list.... Read Full Answer

Local Business Stories

Tagged in Local

Celebrating Small And Locally-owned Businesses With Bill Brunelle of Independent We Stand

Asked by Alan Belniak from Alignable

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Today's special edition of the Local Business Stories by Alignable podcast highlights... Read Full Answer

Is Advertising On Grocery Store Carts Effective?

By Jim Frisby · Posted on Wednesday, January 11, 2017 · Tagged in Offline

Shoppers return 2-3 times a week and spend on average 50+ minutes at store. Have you tired this strategy for your business? Did it work for you?

Most Liked Answer

Bryan Christle from Right Choice Realty, LLC
3 Locals Recommend Them • Answered on Saturday, January 14, 2017

There is a very easy way to quantify the Grocery Cart Ad query. Bring a friend or family member shopping with you and do not mention the Cart Ads. On the way back home with the groceries freshly loaded in the car, ask your shopping companion to name just one of the businesses from the Cart Ads. You can repeat this exercise with dozens of people and the answer will always be the same. Zip. You will get exactly the same result from a Movie Screen Ad. This stuff is called Passive Advertising for a reason. Unfortunately, while the results are worse than Passive,... (more)

Morgan Britt from 1960
0 Locals Recommend Them • Replied on Friday, July 14, 2017

Hi Bryan, Most of the replies on this subject are like yours and I think the answer lies in understanding how each product works. There are 2 types of advertising. Branding - and Direct Response.

What you referred to in your post is Direct Response. It is offer driven as you mention in your post, is immediate and trackable. It is limited to the venue in which it is seen at that moment and once out of sight is also out of mind. What type of 'offer' would you use as a realtor? No matter what it was, if I'm not in need of a realtor when I see it, I will not call... (more)

Marianne Princetta from eXp Realty®
1 Local Recommends Them • Answered on Friday, January 13, 2017

Tried it and my opinion is, don't waste your hard earned money. Same with advertising on Golf Cards. Never received 1 call from either advertising medium. Save your bucks and market yourself online.

Travis Yates from Remington Agency
5 Locals Recommend Them • Answered on Tuesday, January 17, 2017

Well we went from grocery carts to movie theater ads.

First I think some people confuse Marketing with Advertising but regardless, NEITHER are designed or are going to cause people to just drop what they're doing and rush to call you. Advertising and marketing are designed to REMIND people who you are and what products or services you have to offer so when THEY NEED YOU THEY REMEMBER YOU CAN FILL THEIR NEED.

That being said, shopping cart advertising is terrible because of one simple reason. Unless your 3 feet tall you never see the ads due to the positioning... (more)

Bill Parsons from Carpet Dry-Tech, Inc.
3 Locals Recommend Them • Answered on Monday, January 16, 2017

Absolutely NOT...waste of anybody's $. Not effective at all...Personally I have never even paid attention to anything on the carts. Like most of us, we get in, focus on our needs in there (because face it, none of us really want to be there at all lol!), and get out. The only thing we do usually notice is when we do get a 'bad wheel' buggy/cart lol...we do notice that ! The other waste of $ is the advertising on the back of the receipts from supermarkets....1/2 the ppl don't even want their receipts and the other half stick them in their purses and/or pockets... (more)

Keith Sartorius from Contra Costa Auto Service
1 Local Recommends Them • Answered on Monday, January 16, 2017

Shopping cart advertising is not effective. People pay attention the most to advertising of a certain type when they are actually thinking about that item or service. Another factor for shopping carts is the ads are usually covered up on 75% of all carts; purse, kids, groceries.

Target advertising is the best in my opinion and has been working for us.

People do not go to the grocery store thinking about vehicle service, they go for food.

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