How-To Articles

Tagged in Research

How To Actually Generate Customers On Professional Networks: Part 1

Asked by Julbert Abraham from AGM - LinkedIn Marketing & LinkedIn Training

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If you're wondering if you can get clients from a professional network such as LinkedIn or Alignable (or any... Read Full Answer

Data & Insights

Tagged in Engineering & IT

10 Actually Actionable Benefits Of List Building

Asked by Juan Manuel Colome from Top Response Marketing

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What is List Building all about?

List building refers to a continuous process of adding new and updated subscribers to your list.... Read Full Answer

Local Business Stories

Tagged in Local

Celebrating Small And Locally-owned Businesses With Bill Brunelle of Independent We Stand

Asked by Alan Belniak from Alignable

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Today's special edition of the Local Business Stories by Alignable podcast highlights... Read Full Answer

The Top 20 Most Trusted Brands By Small Businesses

By Dan Slagen · Posted on Tuesday, April 25, 2017 · Tagged in General Discussion



We're thrilled to release the Most Trusted Brands in Small Business today!

Based on more than 23,000 business owner ratings by across 86 brands, this report highlights the brands small business owners across North America trust most (and least) in operating their business.

View the full image

Download the pdf

How to use this information (click on the links below)

  • Selecting a vendor: check out Brand Ratings on the menu bar to see which brands work best.
  • Share your insights: which brands have worked well (or not) for you? Rate and Review them.

We hope you enjoy seeing what your peers think and hope you'll let us know your thoughts and the other brands you'd like to see added!

Most Liked Comment

James Murphy from Real Wisconsin Website Design
9 Locals Recommend Them • Posted on Wednesday, April 26, 2017

I do not think that Facebook belongs in the Trusted Group(s) at ALL! They are big YES but they are very Biased and also manipulate information based on personal politics. They are NOT to Be Trusted At All!


Joanna Mastrocola from Alignable
141 Locals Recommend Them • Replied on Thursday, April 27, 2017

Hey James- You can share your thoughts, and let your voice be heard, on the Facebook brand rating page here- https://www.alignable.com/insights/how-likely-a...

Most Engaging Comment

Ellie Hundshamer from Kachina Sign Center
6 Locals Recommend Them • Posted on Wednesday, April 26, 2017

I am shocked at some of these results. Especially Verizon & Google. Thought they would land at the bottom.


Dan Slagen from Alignable
141 Locals Recommend Them • Replied on Wednesday, April 26, 2017

Thank you for the insight Ellie. Interesting to see Google is rated highly, but Google Adwords is not , nor are some of the companies using/reselling Google Adwords. As for Verizon, they're ranked on the negative side of things and are "winning" in a category with a very low overall satisfaction rate for business owners. See the "Average Trust By Category" section of the infographic, Communications averages out at a -23.


James Murphy from Real Wisconsin Website Design
9 Locals Recommend Them • Replied on Wednesday, April 26, 2017

Also Facebook should not be a trusted entity! Just because they own their particular section of the net doesn't make them reliable! Google same deal. They are the Big Dog but they have pulled some pretty crappy stuff on the YouTube Businesses that relied on Advertising Revenue. If you want an example contact Iraq Veteran 8888 and ask them how much revenue they've lost recently due to Google/YouTube Ad revenue restructuring! Heck contact Casey Neistat who has 7 million followers... He Lost a Fortune due to Google/YouTube Greed and he's not even a conservative.... (more)


Mary Turner, RN from Therapeutic Professionals
3 Locals Recommend Them • Replied on Thursday, April 27, 2017

I am so grateful for Google as a small business owner. Their free and reasonable priced products (Google Calendar, Google Drive, Google Blogger, Gmail and a host of other apps) have allowed our small business to compete in the market place among some of the giants. Not only do I trust them; my small business relies on them!

Stuart Mills from Imparts Online Ltd
1 Local Recommends Them • Posted on Thursday, April 27, 2017

It was a very interesting list. I was shocked by some of the companies on here. Although we are in a slightly different business (specialty auto parts). I cannot believe FEDEX is on that list. They are the worst shippers. They have the most delayed orders and the most angry customers when parts don't arrive on time. They're customer reps are trained to lie and we used to catch them frequently. I was surprised to Amazon so high, but then I realized it was for businesses to by from, not sell on. Very surprised to so many Big Companies although when you think... (more)


Dan Slagen from Alignable
141 Locals Recommend Them • Replied on Thursday, April 27, 2017

Appreciate the insight, Stuart. Sounds like you have some great insights that would be helpful for brand reviews - http://nps.alignable.com


Cynthia Webb from Cynthia Webb Designs
1 Local Recommends Them • Replied on Monday, May 1, 2017

I know many folks who sell on Amazon and are doing quite well. Like anything else, you have to look at all sides of the equation.

FedEx ships over 11 million packages a DAY. Think they have to be doing something right to keep that up.

Gene Gracey from Nature's Looking Glass
1 Local Recommends Them • Posted on Thursday, April 27, 2017

I share Stuart's opinion of FedEx. My opinion is formed from personal experience. They sent me a shipment but delivered to the wrong address! They sent to Fairfield instead of Walnut Creek. Nothing about the address they delivered to was correct. Instead of correcting their error and sending it to the correct address, they sent it all the way back to the shipper who was in New Jersey!! Talk about delayed shipment !


Cynthia Webb from Cynthia Webb Designs
1 Local Recommends Them • Replied on Monday, May 1, 2017

With the millions of packages they deliver daily, there are errors, just as in UPS, but, they do an incredible job overall. Look at the overall correct rate.

Debra Land from Healthy Alternatives for Life
1 Local Recommends Them • Posted on Friday, April 28, 2017

Very interesting. The information and different views. I have been waiting a trustworthy outlet to promote my business. I use facebook, linkedin and my website.(right now it is now to revamp). I want to reach a group of people that are serious about their health and health journey.

All in all it gave me some food for thought.


Dan Slagen from Alignable
141 Locals Recommend Them • Replied on Friday, April 28, 2017

Glad you found it useful, Debra! Thank you for the note, and if you're looking to get ideas from the community about how to better grow your business post the question in the Ask & Learn section!

Creg Todd from Advanced Integrated pest Management
3 Locals Recommend Them • Posted on Wednesday, April 26, 2017

WOW!! Thank you so much

This is a wealth of knowledge.


Dan Slagen from Alignable
141 Locals Recommend Them • Replied on Wednesday, April 26, 2017

Glad to hear it, thanks for the note Creg!

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