How-To Articles

Tagged in Research

How To Actually Generate Customers On Professional Networks: Part 1

Asked by Julbert Abraham from AGM - LinkedIn Marketing & LinkedIn Training

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If you're wondering if you can get clients from a professional network such as LinkedIn or Alignable (or any... Read Full Answer

Data & Insights

Tagged in Engineering & IT

10 Actually Actionable Benefits Of List Building

Asked by Juan Manuel Colome from Top Response Marketing

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What is List Building all about?

List building refers to a continuous process of adding new and updated subscribers to your list.... Read Full Answer

Local Business Stories

Tagged in Local

Celebrating Small And Locally-owned Businesses With Bill Brunelle of Independent We Stand

Asked by Alan Belniak from Alignable

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Today's special edition of the Local Business Stories by Alignable podcast highlights... Read Full Answer

Networking Was Hard, Now it's Easy

By Dan Slagen · Posted on Thursday, June 16, 2016 · Tagged in Word-of-Mouth

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The goal at Alignable has always been to help you as a small business owner to build a core network that generates trusted referrals. Referrals could be anything from:

  • Generating new customers
  • Finding new business owners for co-promotions
  • New product or a vendor recommendation from a trusted source
  • Getting a question answered by fellow small business owners
  • Networking and meeting new business owners in town
  • Simply getting coffee with another business owner

During numerous interviews with small business owners, it became clear to us that you don't care about the size of your referral network, but instead care more about the quality. 4 or 5 business connections that send business referrals is far more useful than hundreds of connections that are inactive and don't drive value. We have listened and are proud to announce...

The Launch of a Completely Redesigned Networking Page!

The "My Network" page now groups businesses in your Alignable Network into three distinct groups:

1.Core Referral Network: These are businesses that you have recommended and they have recommended you on Alignable. A mutual recommendation signals the highest level of trust. Your core referral network are businesses that you are most likely to turn to for trusted referrals.


2.Connections:
These are business owners you have connected with on Alignable. You may have recommended them or they may have recommended you - but the mutual recommendation does not exist yet. These are business connections that you should nurture and deepen your relationship with over time if you want them to be part of your core network.


3.Following:
These are businesses that you have indicated an interest to connect with. Alignable has informed them of your interest. Once they add you to their network, these business owners will be promoted to the Connections group.

At the top of your network page, you will also be notified if other business owners have sent you a request to add them to your network.

These are business owners that could prove to be a valuable source for referrals because they have expressed interest to connect with you. Evaluate these requests and connect with those you believe could result in a mutually beneficial business relationship. Over time, you can nurture and deepen these potential relationships by doing something as simple as meeting for coffee and introducing yourselves to learn about each other's business and needs.

That's all folks! If you have any questions feel free to email us at [email address]

Now it's time to have some fun - Click on the "Businesses" icon in the top left-hand side of your page and select "My Network" or Go to My Network Page Now!

Did you find this article useful? If so, you'll also enjoy learning How to Grow Your Network on Alignable.




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