How-To Articles

Tagged in Research

How To Actually Generate Customers On Professional Networks: Part 1

Asked by Julbert Abraham from AGM - LinkedIn Marketing & LinkedIn Training

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If you're wondering if you can get clients from a professional network such as LinkedIn or Alignable (or any... Read Full Answer

Data & Insights

Tagged in Engineering & IT

10 Actually Actionable Benefits Of List Building

Asked by Juan Manuel Colome from Top Response Marketing

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What is List Building all about?

List building refers to a continuous process of adding new and updated subscribers to your list.... Read Full Answer

Local Business Stories

Tagged in Local

Celebrating Small And Locally-owned Businesses With Bill Brunelle of Independent We Stand

Asked by Alan Belniak from Alignable

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Today's special edition of the Local Business Stories by Alignable podcast highlights... Read Full Answer

Q1 2017 SMB Trust Index

By Dan Slagen · Posted on Tuesday, April 25, 2017 · Tagged in Marketing



Alignable is thrilled to release the 2017 Q1 SMB Trust Index results today!

With more than 23,000 ratings across 86 brands included this quarter, The SMB Trust Index℠ highlights the most trusted brands amongst business owners.

Brand ratings are based on the Net Promoter Score™ methodology, asking business owners how likely they are to recommended a brand to a fellow business owner.

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See the results of the 2017 Q1 SMB Trust Indexin the infographic above with top findings below:

  • Amazon, WordPress and Google maintain their Top 3 overall positions from last quarter, while Apple and FedEx enter the Top 5 for the first time.
  • The Top 3 brands in the "Social and Digital Marketing" category include Google (#3), LinkedIn (#10), and Twitter (#11).
  • Other category leaders include 1&1 Internet for website hosting and management, Authorize.Net and Stripe for payment processing, and MailChimp for email marketing.
  • In the complete Q1 2017 SMB Trust Index℠ report consisting of 86 brands, less than half (44%) earned positive brand sentiment from business owners.

To see more interactive brand ratings, check out nps.alignable.com. If you'd like more information about the SMB Trust Index, email Dan Slagen dan @ alignable.com

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