How-To Articles

Tagged in Research

How To Actually Generate Customers On Professional Networks: Part 1

Asked by Julbert Abraham from AGM - LinkedIn Marketing & LinkedIn Training

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If you're wondering if you can get clients from a professional network such as LinkedIn or Alignable (or any... Read Full Answer

Data & Insights

Tagged in Engineering & IT

10 Actually Actionable Benefits Of List Building

Asked by Juan Manuel Colome from Top Response Marketing

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What is List Building all about?

List building refers to a continuous process of adding new and updated subscribers to your list.... Read Full Answer

Local Business Stories

Tagged in Local

Celebrating Small And Locally-owned Businesses With Bill Brunelle of Independent We Stand

Asked by Alan Belniak from Alignable

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Today's special edition of the Local Business Stories by Alignable podcast highlights... Read Full Answer

Suggestions For Utilizing Facebook To Build Referrals?

By Marcy Schacter · Posted on Tuesday, March 28, 2017 · Tagged in Word-of-Mouth

Has anyone found a great system for automating referrals through a simpleFacebook page

Most Liked Answer

Maury Kosh from The Performanced Based Marketing Group
11 Locals Recommend Them • Answered on Wednesday, March 29, 2017

The definition of a referral suggests you already have a relationship with a person and are looking for them to send you their friends. I have to ask.. Why Facebook for that? Or are you looking for more leads? If that is what you are after you need to define your audience before you pick a platform.

Who do you want for a client? Until you build out you customer avatar(s) you will not know that.

Without an avatar you cannot construct a compelling message.

Without the above 2 things, how do you know Social Media is a good place to reach them?

Unfocused/untargeted... (more)

Tiffany Ross from Constance A. Dunn Creative Content
3 Locals Recommend Them • Replied on Sunday, April 2, 2017

Well said Maury. That's the second answer you've nailed. I stumbled across another in a different thread.

Marcy Schacter from Evolv Health Wellness and Sports Nutrition
6 Locals Recommend Them • Replied on Friday, April 7, 2017

Thank you Maury. I do have a defined audience and yes I am looking for leads that will eventually become referrals. My goal is to increase the number of people looking at my content , website, blogs etc.

Julie Oyler from
1 Local Recommends Them • Replied on Friday, April 7, 2017

Great answer, Maury. BUT......what about those of us that are open to all ages and all interests! I have an online Gift Shop with over 2,000 items. A defined audience will not work for members like me. I am open to any suggestions.

Maury Kosh from The Performanced Based Marketing Group
11 Locals Recommend Them • Replied on Friday, April 7, 2017

Julie Oyler. I did look at your site. 8 years in business, you must be doing something right :-)

I will answer what I would do if it was my store. 2000 items is far to many to try and market all at once, and many of them you are competing with dollar stores... I would pick my top 5 or so best sellers, figure what the avatar(s) would look like for those buyers. I would then do some market research on what Facebook ads are working for my competition in other places. Don't reinvent the wheel, you can build very similar ads to market to your audience and run some... (more)

Marie Akleh from Arterra Realty
2 Locals Recommend Them • Replied on Tuesday, April 25, 2017

Great reminder.

Most Engaging Answer

Ricardo E Avalos from REA Painting
1 Local Recommends Them • Answered on Wednesday, May 3, 2017

What's the significance in having and high amount of likes in your Facebook page?

Chantal Oicles from Reminder Services, Inc.
2 Locals Recommend Them • Replied on Monday, May 8, 2017

That was a great question, so I decided to do some research into it. Here's an article from Kissmetrics (and those guys seem to know their stuff):

I hope that helps!

Louis-Philippe Corbeil Girard from Louis-Philippe Corbeil Girard, Employee Benefits
1 Local Recommends Them • Replied on Tuesday, May 9, 2017

Hi Ricardo, the more likes you get the more people think you page is popular. However only a fraction of the people who like your page will eventually what you post to it. If you want a quick estimate of what that ratio might be go ahead and personally like a few pages and see if and when you get notified. You'll probably notice that you "miss" a lot of the stuff that gets posted. Chantal Oicles shared a very interesting link. I'd like to share another: that addresses a similar issue.

Heather Harrington from Elevated Eyecare
0 Locals Recommend Them • Replied on Wednesday, May 10, 2017

More TRAFFIC to your page :D

Darren Cabral from Suits Social
2 Locals Recommend Them • Replied on Tuesday, May 16, 2017

The truth? There is no significance. It doesn't matter how many likes you have, but rather how engaged each of those people are. 10 engaged followers is far more beneficial than 1000 unresponsive followers or likes. Focus on earning peoples trust over the long term and you will be rewarded financially. Cheers.

Luis Almánzar-Galvan from Mastik Media
0 Locals Recommend Them • Replied on Wednesday, May 17, 2017

Hi Ricardo, thats a great question for sure. Likes are absolutely important for your page. Likes are sometimes correlated with popularity and in a sense that is true. However, Likes are actually subscriptions. Every time, someone likes something they are triggering social media networks and subscribing to your page. That Like Button essentially tells those networks to show them more of your posts in the future. Think of Likes as your dedicated Fans. These are important to maintain and to grow because subscribers are more willing to buy and hear from you in... (more)

Kerrie Feil from SunPower by Alternative Energy Systems
1 Local Recommends Them • Replied on Thursday, May 18, 2017


Peter Petino from Active Transport Services Inc
0 Locals Recommend Them • Answered on Tuesday, May 23, 2017

No I have not please help

Jacinda Thomas from Attention Marketing
0 Locals Recommend Them • Answered on Monday, May 22, 2017

Hey Marcy,

Great question! I love automation and as long as you set it up to engage like a human, it's a fantastic way to warm up your leads and nurture a relationship even while you sleep. I use Facebook and Instagram ads to generate customers for my clients from both cold traffic leads and getting referrals from current customers.

You have a few options to play with - here's one way to go about it:

-Create an organic post tailored to your current customer to garner social proof (likes, comments, shares) with an attractive offer or invitation to your webinar -... (more)

Kelly White from 102.3 FM Cina Radio
0 Locals Recommend Them • Answered on Monday, May 22, 2017

facebook live

Karl Dabney from Work Horse Comics, LLC
6 Locals Recommend Them • Answered on Sunday, May 21, 2017

What you doing with them? Like gauging the value of a new idea.

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