How-To Articles

Tagged in Research

How To Actually Generate Customers On Professional Networks: Part 1

Asked by Julbert Abraham from AGM - LinkedIn Marketing & LinkedIn Training

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If you're wondering if you can get clients from a professional network such as LinkedIn or Alignable (or any... Read Full Answer

Data & Insights

Tagged in Engineering & IT

10 Actually Actionable Benefits Of List Building

Asked by Juan Manuel Colome from Top Response Marketing

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What is List Building all about?

List building refers to a continuous process of adding new and updated subscribers to your list.... Read Full Answer

Local Business Stories

Tagged in Local

Celebrating Small And Locally-owned Businesses With Bill Brunelle of Independent We Stand

Asked by Alan Belniak from Alignable

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Today's special edition of the Local Business Stories by Alignable podcast highlights... Read Full Answer

Suggestions For Utilizing Facebook To Build Referrals?

By Marcy Schacter · Posted on Tuesday, March 28, 2017 · Tagged in Word-of-Mouth



Has anyone found a great system for automating referrals through a simpleFacebook page

Most Engaging Answer

Maury Kosh from The Performanced Based Marketing Group
17 Locals Recommend Them • Answered on Thursday, March 30, 2017

The definition of a referral suggests you already have a relationship with a person and are looking for them to send you their friends. I have to ask.. Why Facebook for that? Or are you looking for more leads? If that is what you are after you need to define your audience before you pick a platform.

Who do you want for a client? Until you build out you customer avatar(s) you will not know that.

Without an avatar you cannot construct a compelling message.

Without the above 2 things, how do you know Social Media is a good place to reach them?

Unfocused/untargeted... (more)


Tiffany Ross from Constance A. Dunn Creative Content
3 Locals Recommend Them • Replied on Sunday, April 2, 2017

Well said Maury. That's the second answer you've nailed. I stumbled across another in a different thread.


Marcy Schacter from Evolv Health Wellness and Sports Nutrition
6 Locals Recommend Them • Replied on Friday, April 7, 2017

Thank you Maury. I do have a defined audience and yes I am looking for leads that will eventually become referrals. My goal is to increase the number of people looking at my content , website, blogs etc.


Julie Oyler from Jo1StopShop.com
1 Local Recommends Them • Replied on Friday, April 7, 2017

Great answer, Maury. BUT......what about those of us that are open to all ages and all interests! I have an online Gift Shop with over 2,000 items. A defined audience will not work for members like me. I am open to any suggestions.


Maury Kosh from The Performanced Based Marketing Group
17 Locals Recommend Them • Replied on Friday, April 7, 2017

Julie Oyler. I did look at your site. 8 years in business, you must be doing something right :-)

I will answer what I would do if it was my store. 2000 items is far to many to try and market all at once, and many of them you are competing with dollar stores... I would pick my top 5 or so best sellers, figure what the avatar(s) would look like for those buyers. I would then do some market research on what Facebook ads are working for my competition in other places. Don't reinvent the wheel, you can build very similar ads to market to your audience and run some... (more)


Marie Akleh from Arterra Realty
2 Locals Recommend Them • Replied on Tuesday, April 25, 2017

Great reminder.


Susan Stukes, DDS from SevaLife
1 Local Recommends Them • Replied on Tuesday, June 20, 2017

Hi there, I am structuring a referral system that includes integrative physicians,dentists in groups or solo as referral sources for my integrative health coaching business.Until recently I waa focused just on consumers so m site reflects that. I do have a provider page should I use its as a foundation for a separate site dedicated to supporting health providers ? Also I am considering direct mail campaign but not sure what steps I should take for it to be successful. I am also looking for local associations I can present my company too. What are your... (more)


Maury Kosh from The Performanced Based Marketing Group
17 Locals Recommend Them • Replied on Tuesday, June 20, 2017

Hi, Susan Stukes

Change your words and it will change your business.

Where do I start. So many questions :-)

Your web site is a little hard to follow, Are you a Dentist? a Consultant/Coach? A health and Wellness pro? and ecommerce store?

Are your consultations in person or online?

A confused mind always defaults to no.

A) I suggest you need to break your website up into sections/separate pages for each product/service you are offering and build some sales funnels.

B) Yes definitely a separate landing page for B2B marketing

C) Direct mail can be very effective, But... (more)


Susan Stukes, DDS from SevaLife
1 Local Recommends Them • Replied on Tuesday, June 20, 2017

all of the above.I am a integrative health coach my training is a clinical dentist with health coaching training.Services are individual, group .online and in office. what is s a customer avatar?


Maury Kosh from The Performanced Based Marketing Group
17 Locals Recommend Them • Replied on Tuesday, June 20, 2017

Its a fictional Character. In my meaning it is a what a well defined customer would look like to you.

If you profile all your existing customers and find all the common denominators in their personalities that that motivated them to buy from you, think of how well your targeting would be if you could find people just like them!... That is a customer avatar.

Renzo Tunjar from inboundmediamarketing
0 Locals Recommend Them • Answered on Sunday, June 25, 2017

create a funnel.

Donna Purcell from Donna purcell, dba
1 Local Recommends Them • Answered on Sunday, June 25, 2017

Patricia, I have been in local referral groups and gotten nothing for it. We even shut the entire group down because of non participation. I am signed up in several groups online but there is no help among each other. I advertise in all of them though. I have never gotten any help in any business I have ever had locally, and I have had walk in businesses before.

Donna Purcell from Donna purcell, dba
1 Local Recommends Them • Answered on Wednesday, June 21, 2017

I am on Facebook all the time. But things have gotten so political its hard to do business on there anymore. I advertise my ebay and etsy business on Facebook, linkedin, google, twitter, Pinterest and just recently added Tumblr. But I really cannot tell whether it actually helps or not.


Keith Draper from Spark Your Ideas
2 Locals Recommend Them • Replied on Friday, June 23, 2017

Donna-Facebook groups is a powerful way to communicate and sell your products locally


Patricia Deloatch from Luv'n'Spoonfuls
1 Local Recommends Them • Replied on Sunday, June 25, 2017

Hi Donna,

I belong to three Facebook groups and we all have something in common, we're helping one another with referrals as we grow our own businesses, we can also use each ones services if need be for entertainment or other services along those lines.


Patricia Deloatch from Luv'n'Spoonfuls
1 Local Recommends Them • Answered on Sunday, June 25, 2017

I am using Facebook with Auto Responder to build an email list as well as direct traffic to blogs I am working with on Word Press. It's to introduce myself and tell my story as I build the email list.

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