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Suggestions For Utilizing Facebook To Build Referrals?

Asked by Marcy Schacter from Make Healthy Taste Great

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Has anyone found a great system for automating referrals through a simpleFacebook page

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How To Actually Generate Customers On Professional Networks: Part 1

Asked by Julbert Abraham from AGM - LinkedIn Marketing & LinkedIn Training

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If you're wondering if you can get clients from a professional network such as LinkedIn or Alignable (or any... Read Full Answer

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10 Actually Actionable Benefits Of List Building

Asked by Juan Manuel Colome from Top Response Marketing

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What is List Building all about?

List building refers to a continuous process of adding new and updated subscribers to your list.... Read Full Answer

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Celebrating Small And Locally-owned Businesses With Bill Brunelle of Independent We Stand

Asked by Alan Belniak from Alignable

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Today's special edition of the Local Business Stories by Alignable podcast highlights... Read Full Answer

Suggestions For Utilizing Facebook To Build Referrals?

By Marcy Schacter · Posted on Tuesday, March 28, 2017 · Tagged in Word-of-Mouth



Has anyone found a great system for automating referrals through a simpleFacebook page

Most Engaging Answer

Maury Kosh from The Performance Based Marketing Group
31 Locals Recommend Them • Answered on Wednesday, March 29, 2017

The definition of a referral suggests you already have a relationship with a person and are looking for them to send you their friends. I have to ask.. Why Facebook for that? Or are you looking for more leads? If that is what you are after you need to define your audience before you pick a platform.

Who do you want for a client? Until you build out you customer avatar(s) you will not know that.

Without an avatar you cannot construct a compelling message.

Without the above 2 things, how do you know Social Media is a good place to reach them?

Unfocused/untargeted... (more)


Tiffany Ross from Constance A. Dunn Creative Content
3 Locals Recommend Them • Replied on Sunday, April 2, 2017

Well said Maury. That's the second answer you've nailed. I stumbled across another in a different thread.


Marcy Schacter from Make Healthy Taste Great
7 Locals Recommend Them • Replied on Friday, April 7, 2017

Thank you Maury. I do have a defined audience and yes I am looking for leads that will eventually become referrals. My goal is to increase the number of people looking at my content , website, blogs etc.


Julie & Russ Oyler from Jo1StopShop.com
3 Locals Recommend Them • Replied on Friday, April 7, 2017

Great answer, Maury. BUT......what about those of us that are open to all ages and all interests! I have an online Gift Shop with over 2,000 items. A defined audience will not work for members like me. I am open to any suggestions.


Maury Kosh from The Performance Based Marketing Group
31 Locals Recommend Them • Replied on Friday, April 7, 2017

Julie Oyler. I did look at your site. 8 years in business, you must be doing something right :-)

I will answer what I would do if it was my store. 2000 items is far to many to try and market all at once, and many of them you are competing with dollar stores... I would pick my top 5 or so best sellers, figure what the avatar(s) would look like for those buyers. I would then do some market research on what Facebook ads are working for my competition in other places. Don't reinvent the wheel, you can build very similar ads to market to your audience and run some... (more)


Marie Akleh from Arterra Realty
3 Locals Recommend Them • Replied on Tuesday, April 25, 2017

Great reminder.


Susan Stukes, DDS from SevaLife
1 Local Recommends Them • Replied on Tuesday, June 20, 2017

Hi there, I am structuring a referral system that includes integrative physicians,dentists in groups or solo as referral sources for my integrative health coaching business.Until recently I waa focused just on consumers so m site reflects that. I do have a provider page should I use its as a foundation for a separate site dedicated to supporting health providers ? Also I am considering direct mail campaign but not sure what steps I should take for it to be successful. I am also looking for local associations I can present my company too. What are your... (more)


Maury Kosh from The Performance Based Marketing Group
31 Locals Recommend Them • Replied on Tuesday, June 20, 2017

Hi, Susan Stukes

Change your words and it will change your business.

Where do I start. So many questions :-)

Your web site is a little hard to follow, Are you a Dentist? a Consultant/Coach? A health and Wellness pro? and ecommerce store?

Are your consultations in person or online?

A confused mind always defaults to no.

A) I suggest you need to break your website up into sections/separate pages for each product/service you are offering and build some sales funnels.

B) Yes definitely a separate landing page for B2B marketing

C) Direct mail can be very effective, But... (more)


Susan Stukes, DDS from SevaLife
1 Local Recommends Them • Replied on Tuesday, June 20, 2017

all of the above.I am a integrative health coach my training is a clinical dentist with health coaching training.Services are individual, group .online and in office. what is s a customer avatar?


Maury Kosh from The Performance Based Marketing Group
31 Locals Recommend Them • Replied on Tuesday, June 20, 2017

Its a fictional Character. In my meaning it is a what a well defined customer would look like to you.

If you profile all your existing customers and find all the common denominators in their personalities that that motivated them to buy from you, think of how well your targeting would be if you could find people just like them!... That is a customer avatar.


Robert Oberhoff from Miracle Multi-Media Technologies,dba
0 Locals Recommend Them • Replied on Monday, July 17, 2017

if i wanted an referrals they've been related to my customers or clients that heard of my good work , I haven't had too much luck with Facebook ..just because i put that i own a business i get all kind of people trying to get to me & scam me ..I use twitter & Linkedin the most , Facebook isn't safe place to get refferals , all honestly if you had customers that cared they do refferals without u asking them ..i been transitioning to new Indrusty and i still have former customers asking me or hearing thru other business owner friends that customer is... (more)


Carl Colegrove from C&C Roofing Sheetmetal & Construction, LLC
3 Locals Recommend Them • Replied on Tuesday, July 18, 2017

What's avatar


Maury Kosh from The Performance Based Marketing Group
31 Locals Recommend Them • Replied on Tuesday, July 18, 2017

Carl Colegrove

Have you ever watched the TV show Criminal Minds? If you have you will see they profile what the criminals personality, age etc will be like.

A customer Avatar is like that criminal profile, but it is a profile of the Ideal prospect that you would want 100's of for your business. Everyone has an ideal customer that would be perfect for them.. The better you define that customer (Avatar), the more targeted you marketing can be at the right prospects.

Mohan Gupta from Acumen Infotech LLC
0 Locals Recommend Them • Answered on Tuesday, August 22, 2017

People on the digital internet don't respond to hard sales, its as good as meeting someone for the first time, shaking their hand and asking for a sale. While it might work for some, it won't work in all instances.

Your audience has to have awareness of your services & brand first, they need to be able to vette you out via other's experiences.

Have you considered :
Who is your ideal audience? What personas from that audience are worth being targeted and their lifetime value to your business ?

Once you have the above, the next step would be - deciding which... (more)

Albert B Hammond from Hammond Auto LLC
0 Locals Recommend Them • Answered on Tuesday, August 22, 2017

Maury Kosh very good advice

Eric Bryant from Gnosis Media Group
0 Locals Recommend Them • Answered on Sunday, August 20, 2017

Facebook is a tricky animal. I'm a professional marketing, and I'll tell you, I've only had limited success with Facebook marketing (or any social media marketing, for that matter). Let me try to explain why.

The thing to keep in mind about social media marketing is that social traffic represents people way up top of funnel. This means social viewers are often people with the least amount of awareness or interest in a product. Combine this fact with the fact that social media resists commercialization, and social selling can be a tough nut to crack.

Because... (more)

Jennifer Baker from Jennifer Baker Performance & Engagement Consulting
7 Locals Recommend Them • Answered on Monday, August 21, 2017

Yes. There is an easier and less expensive way to market and get referrals from ALL online sources if you already have your target clients and message aligned. I am licensed and certified in a software program that initiates the referral and recommendations for you. It is one of the top tech solution companies in America and the cost is inexpensive. The process is simple to understand and easy to use but it is a white label product. This means you have to go through a consultant so if you are interested you are welcome to view one of my free webinars to learn... (more)

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