As a business owner, you might be wondering which social media channels will produce the most leads. The answer I share will not necessarily be to your exact liking, as there is a flaw in your view of what social media might be.
As a lead generation tool, social media can be great, or terrible, depending on which platforms you are utilizing. It also depends on the type of business you are operating.
Facebook started out rather uncomplicated. Friends connected with others and shared information about what was happening in their lives. Twitter came along, as well as dozens of other social connection sites. Then competition drove all of them to identify ways to monetize their platforms. Money makes the world go around, or so the song says. Money has made Zuckerberg a billionaire (with a B) and thousands of his staff millionaires along the way.
Facebook may sound like a great way to market your products or services, but it isn't free. It's a process like everything else. You have to understand the yin and yang, ins and outs of each platform you attempt to "sell" on.
- If you are a baker, you might want to start out on Etsy.com rather than any other platforms.
- A lawyer, perhaps LinkedIn. I don't know for positive, but I don't think too many attorneys are posting on Facebook all day long.
What it boils down to is this: Go where your ideal customers are already going. If they are on social media, then by all means market to them on their chosen social sites.
Just don't count that as your only means of marketing to your audience. They are usually in more than one place online.
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Read more about effectively using social media, here.