How-To Articles

Tagged in Research

How To Actually Generate Customers On Professional Networks: Part 1

Asked by Julbert Abraham from AGM - LinkedIn Marketing & LinkedIn Training

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If you're wondering if you can get clients from a professional network such as LinkedIn or Alignable (or any... Read Full Answer

Data & Insights

Tagged in Sales & Promotions

10 Actually Actionable Benefits Of List Building

Asked by Juan Manuel Colome from Top Response Marketing

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What is List Building all about?

List building refers to a continuous process of adding new and updated subscribers to your list.... Read Full Answer

Local Business Stories

Tagged in Local

Celebrating Small And Locally-owned Businesses With Bill Brunelle of Independent We Stand

Asked by Alan Belniak from Alignable

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Today's special edition of the Local Business Stories by Alignable podcast highlights... Read Full Answer

The Best Social Media Sites To Get The Most Leads For Your Business

By David J Dunworth International Best Selling Author · Posted on Tuesday, February 14, 2017 · Tagged in General Discussion

As a business owner, you might be wondering which social media channels will produce the most leads. The answer I share will not necessarily be to your exact liking, as there is a flaw in your view of what social media might be.

As a lead generation tool, social media can be great, or terrible, depending on which platforms you are utilizing. It also depends on the type of business you are operating.

Facebook started out rather uncomplicated. Friends connected with others and shared information about what was happening in their lives. Twitter came along, as well as dozens of other social connection sites. Then competition drove all of them to identify ways to monetize their platforms. Money makes the world go around, or so the song says. Money has made Zuckerberg a billionaire (with a B) and thousands of his staff millionaires along the way.

Facebook may sound like a great way to market your products or services, but it isn't free. It's a process like everything else. You have to understand the yin and yang, ins and outs of each platform you attempt to "sell" on.

For example:

  • If you are a baker, you might want to start out on rather than any other platforms.
  • A lawyer, perhaps LinkedIn. I don't know for positive, but I don't think too many attorneys are posting on Facebook all day long.

What it boils down to is this: Go where your ideal customers are already going. If they are on social media, then by all means market to them on their chosen social sites.

Just don't count that as your only means of marketing to your audience. They are usually in more than one place online.

Have a comment? Add it below, I would love to hear from you!

Read more about effectively using social media, here.

Holly Winn from Vortex Entertainment Group
8 Locals Recommend Them • Posted on Sunday, March 12, 2017

To answer this question, depends on your business. If you are B2C, you might find better success with Pinterest ads. For B2B, even though ads tend to be a little more expensive than Facebook or Twitter, LinkedIn is still a really viable option. I always suggest a combo and lots of A/B testing before assuming a network isn't right for your business to drive leads. I like to mix both a paid and organic strategy for each, though it is correct that most are pay to play. It is important to define your buyer personas and see where your target audience is engaged... (more)

DJ Johnson from DJTEX Business Brokers
4 Locals Recommend Them • Posted on Friday, February 17, 2017

I agree. Your target audience makes a big difference in not only which social media platform you use but HOW you use that particular platform. As in my previous posts, you should never "sell" your product/service on social media. You sell your "brand" which is you and your company.

Twitter is great since it's moves at the speed of light. The down side is it moves at the speed of light. You have to keep up with new posts either manually or with a post management app. One to keep in mind on Twitter. Millions of businesses use Twitter. You have to post something... (more)

Ryan Naylor from Blue Sheep Painting
1 Local Recommends Them • Posted on Wednesday, February 15, 2017

After advertising on facebook for a few years, along with keeping an active page, it hasn't been worth it. I recently started using services like HomeAdvisor, Thumbtack, Houzz...these are where my clients are. Social media, definitely not. I get 3-4 leads or more a day from HA and Thumbtack...and as a residential painter in winter, that's a big help. I can't imagine how it will be in warmer months.

Liz McNeill from Carolina Horse Park Foundation
9 Locals Recommend Them • Posted on Wednesday, February 15, 2017

We tend to use Facebook and Instagram the most. It connects us with most of our competitors. They know we're only going to post things to benefit them or bring a smile to their faces. We also post updates throughout events which seems to make many of them happy. We try to use Twitter as much as we can, but sometimes it's easier to post on FB or Instagram. We have gained a ton of followers on Insta since we started utilizing it a bit more in the past few months. Our biggest event of the year also has a separate account for each social media outlet, so this way... (more)

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David J Dunworth International Best Selling Author from Marketing Partners
Las Vegas, NV