How-To Articles

Tagged in Research

How To Actually Generate Customers On Professional Networks: Part 1

Asked by Julbert Abraham from AGM - LinkedIn Marketing & LinkedIn Training

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If you're wondering if you can get clients from a professional network such as LinkedIn or Alignable (or any... Read Full Answer

Data & Insights

Tagged in Sales & Promotions

10 Actually Actionable Benefits Of List Building

Asked by Juan Manuel Colome from Top Response Marketing

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What is List Building all about?

List building refers to a continuous process of adding new and updated subscribers to your list.... Read Full Answer

Local Business Stories

Tagged in Local

Celebrating Small And Locally-owned Businesses With Bill Brunelle of Independent We Stand

Asked by Alan Belniak from Alignable

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Today's special edition of the Local Business Stories by Alignable podcast highlights... Read Full Answer

The GPS Coordinates For Referrals

By Jennifer Baker · Posted on Monday, September 11, 2017 · Tagged in General Discussion



Small business owners, over the last three weeks I've referred several clients to companies that do not have their digital information up to date and easy to find.

The first question they asked was why don't they have their marketing up to date if they know me? It makes me uncomfortable to explain the truth which is that they either haven't had time to get it set up correctly, don't think it is a priority, haven' learned from me yet, or in some cases just don't understand but I still think they are an expert in what I referred them to do.... Bottom line....This cost each of my friends a referral and income for their family or life.

Let's face it, we all want recommendations and referrals from our existing friends and clients. The best way to gain referrals is to have easy ways for your network to refer you. Make it easier for your friends so they can stop trying to convince the person of what you do and allow them to just say who you are to them, that you are great and will solve their problem.

Make sure your company is properly branded, available, searchable and most important give them an appropriate introductory landing page on every site you want to be found on. The more sites the better your organic SEO and opportunities to be viewed as an expert.

By 2020 over 50% of the searches for anything online will be voice controlled. It is critical to get this taken care of now and leverage time and show your potential clients that you are an expert at your industry AND that you understand how to leverage professional development methods so you will be in business for the long haul.

Lastly, one of the most important pieces of the referral chain is a properly branded html email with a sign up link embedded so they can forward in their friend's inbox.

Leverage and embrace technology that works and if you have questions about this feel free to ask! I hope this helps!

Like this advice? Share it! Have a question? Add it below!
Brandon Quality from South OC Detail (expect quality) Brandon Quality
8 Locals Recommend Them • Posted on Monday, September 18, 2017

My question to all of the scholars and thinkers/ executives and authorities, is this... How can it be frowned upon let alone considered spam to recommend and give referral freely among fellow business owners? Especially on a format such as this, built for networking? So, pardon us networkers for networking on a platform designed for businesses to conveniently network among its peers...

Spam is defined as

1.garbage coming from the trash as far as I am concerned.

2.Uninvited solicitation when I never expressed any interest at all.

With the understanding of what... (more)


Jennifer Baker from Jennifer Baker Performance & Engagement Consulting
10 Locals Recommend Them • Replied on Tuesday, September 19, 2017

Brandon, that is a great question. I like what you are trying to on Alignable and respect your attempts to get on social media to do business. I am not sure how you got the perception that a referral from a friend or business is spam but you are absolutely correct... it is not. Alignable was created to allow those in alignment and in a community to connect for business.

I've viewed your account and the detail photos look great. I can tell you take a lot of pride in your work and want to focus on what you enjoy about the business. I get it! So do I. If you... (more)

James Caldwell from Compassionate Caregiving Service
0 Locals Recommend Them • Posted on Tuesday, September 12, 2017

I really like this information it's very helpful. I would like to speak with you soon about some things hopefully.


Jennifer Baker from Jennifer Baker Performance & Engagement Consulting
10 Locals Recommend Them • Replied on Tuesday, September 19, 2017

James,

Thank you! I would be happy to connect. Please find a complimentary option and time that is most convenient for you on my calendar as a way to expedite our conversation in the event your questions are time sensitive. Schedule with Jennifer





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