How-To Articles

Tagged in Research

How To Actually Generate Customers On Professional Networks: Part 1

Asked by Julbert Abraham from AGM - LinkedIn Marketing & LinkedIn Training

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If you're wondering if you can get clients from a professional network such as LinkedIn or Alignable (or any... Read Full Answer

Data & Insights

Tagged in Engineering & IT

10 Actually Actionable Benefits Of List Building

Asked by Juan Manuel Colome from Top Response Marketing

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What is List Building all about?

List building refers to a continuous process of adding new and updated subscribers to your list.... Read Full Answer

Local Business Stories

Tagged in Local

Celebrating Small And Locally-owned Businesses With Bill Brunelle of Independent We Stand

Asked by Alan Belniak from Alignable

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Today's special edition of the Local Business Stories by Alignable podcast highlights... Read Full Answer

What's The Most Effective Way to Increase Business in a Local Market?

By Noor-ul-Amin Ali · Posted on Tuesday, May 16, 2017 · Tagged in Online Marketing

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Matt Rouse from Hook SEO
10 Locals Recommend Them • Answered on Monday, June 5, 2017

In today's market, I would highly recommend Facebook ads. You can set a distance around your business, such as 3 miles or 5 miles, and then create an offer for your customers to bring them in the door. The offer should be exceptional and compelling.

Use an image that will entice people or an image that helps people identify your business. In the ad text, you can also call out who you are looking for. Such as "Hillsboro Ice-Cream Lovers Rejoice! 2 for 1 Ice Cream Sandwiches for the month of June. Bring the family into Ice Cream Heaven and mention that you saw... (more)

John McCants from Capstone Financial and HealthMarkets Agency
0 Locals Recommend Them • Answered on Monday, June 5, 2017

Good service that leads to referrals is a very effective way to increase business in a local market. Locals trust and talk to each other; NextDoor.com is one great example. "It only takes one seed to grow a tree"

Mark Mehling (Mark@TakeControlMarketing.com) from Take Control Marketing
60 Locals Recommend Them • Answered on Monday, June 5, 2017

The same as if they are not local.

Determine your target market.

Craft a compelling message that will move them to act.

Find the media that best puts your well crafted message in front of your target audience.

The difference between local and non-local is almost always in the media selection with a slight tweaking of the message.

For your business specifically:

Target market: Who is your ideal client? Consumers or businesses?

Message: Why should they work with you compared to all your competitors? Hint: you have to think like they do, write like they want to hear,... (more)

Benjamin Johnstone from Jonroc Website Design & Online Marketing
2 Locals Recommend Them • Answered on Monday, May 22, 2017

Probably AdWords or Bing but it really depends on your business and budget. If you are going to use either of those you really need to have a website that was designed for converting leads that come from them.




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Noor-ul-Amin Ali from NUR TECH Service
Plano, TX