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By Chad Illa-Petersen · Posted on Monday, August 21, 2017
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*This is a market research question, not a sales solicitation
Social is just another media. A delivery system. That's it!
Any media, used properly, will bring success in advertising and marketing.
Most people who fail at social, or any other media, fail to follow the essential steps in the correct order. Many times, they believe social media doesn't need the same human factors as every other media. They're usually very disappointed with their investment of time or money or both. And give up quickly.
Without identifying the ideal client, creating a list (online or offline) that matches the demographics of the ideal client,... (more)
Without identifying the ideal client, creating a list (online or offline) that matches the demographics of the ideal client, and then crafting a compelling 'ransom note' effective message, no media, especially social, will work.
If, after doing those three steps, your target market can have your message delivered via social, that's a start.
Then you need a method to convert/close anyone who is interested.
These steps are "media-agnostic"- whether using social, newspapers, direct mail, online, or skywriting, they still apply.
But since you are a marketer, I assume you already know this...
What is the number one social media platform do you have the toughest time keeping up with? ( market research) thanks
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By Chad Illa-Petersen
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