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By Kimberly Y Evans · Posted on Saturday, January 7, 2017
· Tagged in
Operating Your Business
Kimberly, it's all about the marketing!
You have to persuade and influence. And you have to know all the reasons the business will NOT let you do a Lunch and Learn. Here would be my initial list:
-I don't trust you. If we let you in, it will be a sales fest, not an educational experience.
-Legal concerns. I do not want to put my business at risk by appearing to endorse you/your company.
-Employees will blame me if they become your client and lose money. "Well, I wouldn't have given them money if YOU hadn't had them here!!" Crazy but true.
-Boring. I don't know if... (more)
-Boring. I don't know if my employees are the least bit interested in what you have to say.
-I don't have an area to host you, nor the time to allocate people to support you.
-WIIFM? (What's In It For Me?)
THESE are the issues you need to understand and overcome. There are probably a whole bunch more- those just came from my background in copy writing.
Sounds like you have a great service that many need- good luck with your efforts!!
I am just doing some research. Hoping to hear from anyone who has ever been part of a planning committee for their office...
By Kimberly Y Evans
From Purposed Consulting, A Five Rings Financial Agency
Connect & get quality referrals
from Small Business Owners
Kimberly Y Evans
Purposed Consulting, A Five Rings Financial Agency
Farmers Branch, TX