How-To Articles

Tagged in Research

How To Actually Generate Customers On Professional Networks: Part 1

Asked by Julbert Abraham from AGM - LinkedIn Marketing & LinkedIn Training

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If you're wondering if you can get clients from a professional network such as LinkedIn or Alignable (or any... Read Full Answer

Data & Insights

Tagged in Engineering & IT

10 Actually Actionable Benefits Of List Building

Asked by Juan Manuel Colome from Top Response Marketing

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What is List Building all about?

List building refers to a continuous process of adding new and updated subscribers to your list.... Read Full Answer

Local Business Stories

Tagged in Local

Celebrating Small And Locally-owned Businesses With Bill Brunelle of Independent We Stand

Asked by Alan Belniak from Alignable

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Today's special edition of the Local Business Stories by Alignable podcast highlights... Read Full Answer

What Is The Best Way To Market A Salon/Spa To Set Myself Apart?

By Linda Jara · Posted on Sunday, May 7, 2017 · Tagged in Tips



I am restarting in the facial business. What would help my business set itself apart from other spas.

Most Liked Answer

Doreen Matheny from Airbrush Images Studio
4 Locals Recommend Them • Answered on Monday, May 15, 2017

You set yourself apart by doing something that no one else is doing. It can be something small like a great hand and arm massage while under a mask or complimentary foot massage with essential oils. Complimentary Lip or eye treatments that don't use extra time but make the most of the time you have. Going above and beyond what is expected and letting your clients know that you are doing something extra to enhance the service and meet their needs at the same time. Making your service exceptional so that your clients will want to share it with friends and... (more)

Rij Basak from Sylphia Consultancy
0 Locals Recommend Them • Answered on Thursday, May 25, 2017

Quite a few great answers here. I'd add, ask your clients what they like most about your spa. And then focus on that to make it better every time. Also ask what they don't like and don't stop doing it. Observing before, during and after may also give you a wealth of informatiin

Mitch Berney from Nevada Business Chronicles
1 Local Recommends Them • Answered on Thursday, May 25, 2017

You are unique that is what sets you apart. The real question is how to share that in a way people will know. I have answers for that. Feel free to contact me


Curtis Leskanic from Trés Jolie Medical Spa
1 Local Recommends Them • Answered on Thursday, May 25, 2017

Everyone knows about botox, they all know what fillers do, what hair removal, and facials will do. There are 2 specific things that we concentrate on. N0 1 is giving your client the best, most knowledgeable, highly skilled, Physician, ARNP, Aesthetician, etc. They have got to bring their A-Game! No2 is taking a personal interest in making sure that your client loved his or her result. Follow-ups, sending out surveys, are a few ways to find out. Be professional and courteous. No-one wants to see their care provider on Facebook unless its an advertisement.

Nicolay H Kreidler from Nicolay H. Kreidler Consulting
1 Local Recommends Them • Answered on Tuesday, May 23, 2017

In my experience I would recommend focusing on results and solutions for problems people have rather than having your typical laundry list of services. 60 min. European facial, mini facial you know...

Defining your target market and finding out what you can help them with is a good starting point. Maybe you work best with teens - then obviously acne is a big one.

I'll use that as an example. Rather than offering "60 min. acne facials", offer a program that consists of a multi-pronged approach that might include nutritional recommendation, skin care... (more)

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