How-To Articles

Tagged in Research

How To Actually Generate Customers On Professional Networks: Part 1

Asked by Julbert Abraham from AGM - LinkedIn Marketing & LinkedIn Training

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If you're wondering if you can get clients from a professional network such as LinkedIn or Alignable (or any... Read Full Answer

Data & Insights

Tagged in Engineering & IT

10 Actually Actionable Benefits Of List Building

Asked by Juan Manuel Colome from Top Response Marketing

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What is List Building all about?

List building refers to a continuous process of adding new and updated subscribers to your list.... Read Full Answer

Local Business Stories

Tagged in Local

Celebrating Small And Locally-owned Businesses With Bill Brunelle of Independent We Stand

Asked by Alan Belniak from Alignable

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Today's special edition of the Local Business Stories by Alignable podcast highlights... Read Full Answer

What Is Your Elevator Speech and Why?

By John Rivers III · Posted on Wednesday, November 23, 2016 · Tagged in Word-of-Mouth



1 - What is your elevator speech/pitch?

2 - WHY did you craft it this way? Why are you hitting the beats you are hitting? What are some tips for others when crafting theirs? What are some things to avoid?

#Networking #ElevatorSpeech #Marketing #Sales #GeneralDiscussion #Selling #EpicJohn #SocialMediaRingleader


Most Engaging Answer

Ron Schneider from Ripplepak (Division of Uthane Research Limited)
1 Local Recommends Them • Answered on Tuesday, November 29, 2016

I disagree with Laci as regards the benefit of a good elevator pitch. this is to be used when meeting for the first time or trying to get interest from a cold call situation.

I however agree with laci that this pitch is not the way to go when you have a prospective customer with whom you are interacting, even at the beginning stage. Here you need to pay attention to what is said and react to what you hear.

The elevator pitch is great for breaking the ice at networking opportunities to quickly determine if any benefit to continue a discourse or move onto someone... (more)


Laci White from Laci Consults, Brand Image Consultant
16 Locals Recommend Them • Replied on Tuesday, November 29, 2016

Well put Ron!


Sean Williams from Williams Software Consulting, LLC
2 Locals Recommend Them • Replied on Wednesday, November 30, 2016

I agree that you need to tailor it to exactly what a potential customer is looking for. That's why I mention that I run a website development / application development company that specializes in both branding and automating business processes." However, I then follow it up with "What pain points to you have in your business that I could assist with from a tech perspective?". That puts the emphasis on what I can do to help them, and thus run a better chance of converting them to a customer.


Vlad Tseytkin from Systems Consulting LLC
2 Locals Recommend Them • Replied on Friday, December 2, 2016

i agree with everyone, especially with Ron, and 97% with Laci :)

i would just put it a little differently. it seems to me that this would be more precise.

of course an elevator pitch is ice-breaking, and advances networking, and so on. but all those are rather side effects.

the definition of an elevator speech (according to my subjective opinion) is as follows.

It's an expression of the BENEFITS that could be derived by OTHERS from what you do.


Ronald Wilson from Ron Wilson Insurance Services
13 Locals Recommend Them • Replied on Saturday, December 10, 2016

I have never used elevator pitch to get into the front door. I do use 30 second 60 second elevator speech for business referral meetings and normally with an ask for meeting a specific entity. I am........ Located at..... My Business is ...... We are /do ........ and assist or aide clients with ... talk about a one facet of your business and tie to your ask for meeting someone. then your tag line. You should be able to do this in one minute and use your team members to understand what you are looking for and someone will make a connection for warm referral.... (more)


John Rivers III from John Rivers III, PLCS - Epic Insurance Solutions
12 Locals Recommend Them • Replied on Monday, December 19, 2016

Good insight, Ron!

Patricia Watson from Aero Lock & Safe, Inc.
5 Locals Recommend Them • Answered on Tuesday, January 17, 2017

Thank you, Sean, for your explaination of the "Elevator Pitch". There are so many different names and/or sayings for things now a days and it gets confusing. I read alot of these questions and answers and I am afraid that most just fly over my head. I do not know what the terms mean and they are job specific so folks just use them like everyone knows what they are and most do not want to seem ignorant so they do not say anything. I do not have that problem. Thank you for liking my speech though.

I do not have a specific "Elevator Pitch". Being a Locksmith I... (more)

Patricia Watson from Aero Lock & Safe, Inc.
5 Locals Recommend Them • Answered on Saturday, January 14, 2017

I am sorry but I am laughing right now. To Qualify myself so not to insult anyone..... I am in business but a private person...hence I do not like social media but only as a way of putting my business name out there and talk about my services and NOT the details of my business dealings.

Is someone seriously saying they have a sales pitch to throw at someone in an elevator? Is this person someone you have talked to before or just happens to have the bad luck to be stuck in the elevator with someone who's pitching products or services. I own a business and love... (more)


Sean Quigley from Sean Quigley with STAINMASTER(R) Flooring
1 Local Recommends Them • Replied on Saturday, January 14, 2017

Hi Patricia and Happy New Year!

Thank you for posting and sharing your thoughts on the subject.

Having knowledge from your point of view is helpful for its content, but also reminds "us" that we should be mindful of all the unique perspectives, reasons,situations,etc.. in the business arena..... and if we pay attention/use this information you can differentiate your organization from any competitors.

Last, I believe "Elevator Pitch" has evolved to more of an exercise/business tool...where you "posses" a pre-prappared mini value presentation...so when you come... (more)


Sean Quigley from Sean Quigley with STAINMASTER(R) Flooring
1 Local Recommends Them • Replied on Saturday, January 14, 2017

Forgot to mention Patricia, I loved the comment on shopping cart ads.


John Rivers III from John Rivers III, PLCS - Epic Insurance Solutions
12 Locals Recommend Them • Replied on Monday, January 16, 2017

Hi Patricia,

I think Sean nailed it - this is not an exercise meant to be used literally inside an elevator. The idea of an elevator is meant to convey a short amount of time. If you met a potential client at the grocery store, at a networking event, or while walking through a park and they asked about your product or service, how would you give them this information succinctly? (and hopefully in a way that continues to increase their interest)

Joseph Abbott from Advance, a JLAbbott Company
7 Locals Recommend Them • Answered on Sunday, January 8, 2017

In the first 7 seconds, your prospect makes the first critical decision. Whether to keep listening , enter into a conversation with you , or end it right now.

For marketers, 7 seconds mark the first moment of truth. It's the size of our smallest attention span. You only have 7 seconds to get the attention and answer the prospects' key question, "What's in it for me?"

This means that every organization should have a well-defined, clear and crisp value proposition.

The commodization of most organizations' offerings,in the minds of the prospects and existing... (more)

Phil Hartten from Naples City News - 5th Avenue Online Marketing
6 Locals Recommend Them • Answered on Monday, November 28, 2016

Elevator speech is a one sentence telling precisely what you do....nothing more

Be confident always.....I am a web site designer or I am a dress designer...fast and to the point only.

And then smile looking them right in the eye. Works. You are now looking very confident and expert like. Not to impress...just say it fast and concise. It works every time. And don't try to seem like a big shot...no one likes a big shot or hot shot....nope.


John Rivers III from John Rivers III, PLCS - Epic Insurance Solutions
12 Locals Recommend Them • Replied on Monday, December 19, 2016

I appreciate the insight, Phil!

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