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Tagged in Referral

Suggestions For Utilizing Facebook To Build Referrals?

Asked by Marcy Schacter from Make Healthy Taste Great

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Has anyone found a great system for automating referrals through a simpleFacebook page

How-To Articles

Tagged in Research

How To Actually Generate Customers On Professional Networks: Part 1

Asked by Julbert Abraham from AGM - LinkedIn Marketing & LinkedIn Training

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If you're wondering if you can get clients from a professional network such as LinkedIn or Alignable (or any... Read Full Answer

Data & Insights

Tagged in Sales & Promotions

10 Actually Actionable Benefits Of List Building

Asked by Juan Manuel Colome from Top Response Marketing

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What is List Building all about?

List building refers to a continuous process of adding new and updated subscribers to your list.... Read Full Answer

Local Business Stories

Tagged in Local

Celebrating Small And Locally-owned Businesses With Bill Brunelle of Independent We Stand

Asked by Alan Belniak from Alignable

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Today's special edition of the Local Business Stories by Alignable podcast highlights... Read Full Answer

What Is Your Greatest Challenge in Marketing Your Business?

By Michael Williams · Posted on Saturday, July 15, 2017 · Tagged in Research

*This is a market research question not a sales pitch.

Most Liked Answer

Kristen Fowler from Tate's Creek Pet Sitting
2 Locals Recommend Them • Answered on Sunday, July 16, 2017

Getting effective advertising within a budget that makes sense for my tiny little business. You wouldn't believe how hard people work to try to sell me advertising or marketing programs for more money than I make in 6 months. I question the motive of anyone trying to do so.

Michael Williams from Greenridge Digital Marketing LLC
2 Locals Recommend Them • Replied on Sunday, July 16, 2017

Hello Kristen. That can come from taking a "cookie cutter" approach to recommending a marketing plan. Feel free to message me as I am sure there are some free or profitable options available to you. You are right in saying it should be effective. I believe that a dollar invested should return at least five through the lifetime value of the customers you gain.

Lois Raats from Ready2Grow Associates
15 Locals Recommend Them • Replied on Monday, July 17, 2017

Hi Kristen. Service businesses rarely benefit from general advertising. Referral marketing, local online marketing, and targeted Facebook ads are much more effective. You need a marketing mindset and approach that suits your strengths and style. Here is a slide deck on packages that might be helpful. Packaging is super-important for service businesses. We have to find ways to productize our service or we'll always be selling our time by the hour and basically buying ourselves a job. Please get in touch with further questions if you... (more)

Maury Kosh from The Performance Based Marketing Group
35 Locals Recommend Them • Replied on Monday, July 17, 2017

Kristen, that is unfortunate to hear that marketers do not have enough sense to ask you what your customer acquisition costs are before trying to take your money. Marketing is all about driving prospects to your business, and getting an ROI on your investment.

From comments from marketers on another thread, I suspect your experience is not unusual.


Travis Luedke from Umbrella Solutions
4 Locals Recommend Them • Replied on Tuesday, July 18, 2017

The problem with most advertising and promotions is the inability to control ad spend versus tangible in-store sales results. Its very difficult to maintain a profitable ratio of marketing costs versus increased sales. Most brick and mortar stores view their advertising as a loss leader, intended to create new repeat customers or impulse purchases that offset the initial loss.

Now comes a new revolutionary platform for internet promotion of local stores, restaurants and businesses: Cost Per Revenue.

Across 1500 websites and apps, with... (more)

Most Engaging Answer

Shawna Barbeau from Realtor
0 Locals Recommend Them • Answered on Sunday, July 16, 2017

Im a new realtor and am looking for advice.. I feel like things are moving very slow. I door knock, mailors, network, sit open houses... but no closes.. i wish there was a hand book on how to so this right and effectively. Any guidance?

Samuel Cole, MBA from Campus Millionaires Club
1 Local Recommends Them • Replied on Sunday, July 16, 2017

Shawna, the best way to get new listings is by offering your sellers REAL ESTATE DIGITAL MARKETING.


Robert Oberhoff from Miracle Multi-Media Technologies,dba
0 Locals Recommend Them • Replied on Monday, July 17, 2017

I use Business networking events ..go to Toastmaster international groups and network with business owners ..networking always lead me either help from other like mind business owners ..and use ..because business networking is marketing .. hit an higher wage bracket .and produce youtube videos , facebook pages showing off the homes and reaching the market , well do market research .

John D. Allen from Allen Small Business Coaching
9 Locals Recommend Them • Replied on Monday, July 17, 2017

Hi Shawana, my name is John Allen and I have some proven methods that new realtors have successfully used to grow their client base of both sellers, buyers and investors. You can private message me at [email address] and put Alignable realtor in the subject line. if you're interested in learning more.

Maury Kosh from The Performance Based Marketing Group
35 Locals Recommend Them • Replied on Monday, July 17, 2017

My Favorite Niche to prospect for is Realtors.. But, I do not work with new ones unless they have some training from a couple of known Realtor training pro's I like.

Real Estate is a dog eat dog niche and unless you have superior pre listing scripts, presentation scripts and closing scripts, and practice them until you can do it mindlessly you will likely struggle.

You will get a lot of offers to find you leads, but they will do you no good if you cannot close them.


Glen Ekstrom from
0 Locals Recommend Them • Replied on Monday, July 17, 2017

1. The Real Estate company you work for should be providing you with training on how to get sales leads and closings. That is why they take half of what you bring in. If they don't, consider moving to a higher volume, name brand franchise company who will.

2. Befriend the highest volume producers in your office and ask them for advice. Seek out advice from someone who has actually been a real estate agent and is successful.

3. Start to rub shoulders with home builders. Go to their home building association meetings. Show them what you can do for them to market... (more)

IMJustice Marketing from IMJustice Marketing
4 Locals Recommend Them • Replied on Monday, July 17, 2017
The right marketing questions

One thing, and one thing only.....What would someone do if they either are searching for homes, or searching for a realtor? That's right people ----- they would Google _______ ... or search online or on YouTube ....... Are we clear? And if not, my question to you would be: Business Videos, Digital Content, SEO, Social Media, Websites, Email, List Building, Lead Generation, Reputation Management, Google My Business and Online Directories.....
CAN I FIND YOU??? Ask yourself, what methods do I use to get my message out there?

Sunshine Mattison from Run Right Business Consulting
3 Locals Recommend Them • Replied on Monday, July 17, 2017

Read Art of Closing the Sale by Brian Tracy.

Think about hiring a business coach and interview 2-4 of them before you hire. The business coach will help you get your plan together and help hold you accountable on getting those bite sized pieces accomplished so they compound on one another. The business coach should help you with all the core areas of your business (Marketing, Sales, Admin, Delivery & Team.) Make sure they are not a Life Coach (even though I see value in that) since this is not what you need.

Good Luck!

Kyle Alm from SEO Bandwagon
9 Locals Recommend Them • Replied on Wednesday, July 19, 2017

Most realtors use newsletters to mail to leads, I think that you could tweak that into a blog with good content: interior design, food recipes, entertaining and party ideas, remodeling, architecture are all related to real estate and interesting enough to grow an audience. They are also very visual and highly Pinnable (shareable) areas of interest.

Build your email list, promote on social media, and make your site opt-in friendly. It will take time, but it is a tried and very effective way to promote your business.

Stella Fox from ActionCOACH Business and Executive Coaching
3 Locals Recommend Them • Replied on Thursday, July 20, 2017

Hi Shawna! You're building your business. The good news is success is inevitable. The formula for it is Time + Money = Success. Anyone who's serious about treating their business like a business instead of a hobby - will be successful given enough time and money. As a new business owner, you're lacking on both. It's important that you do consistent activity on the right activities, in the right order. I'd suggest reading Darren Hardy's The Compound Effect (Darren was a real estate agent!) and Duane Sparks' Action Selling books. Focus on revenue generating... (more)

Steve Melton CIC CLU from Steve Melton CIC CLU - Central Carolina Insurance
1 Local Recommends Them • Replied on Friday, July 21, 2017

good book: 7 levels of effective selling as it really is realtor referral based process. I am in insurance and it is helpful for me.

Alan Munroe from Do you want More Sales
1 Local Recommends Them • Answered on Tuesday, August 8, 2017

After a long day doing other peoples stuff (marketing) finding the energy to do my own marketing is like not high on my list.

Randy Behre from
2 Locals Recommend Them • Answered on Monday, August 7, 2017

Getting past the old technology and pricing of solar for home or bus. Pricing has dropped dramatically as well as tech improvements.Since we are a solar coop we provide the best equipment at an affordable price in 49 states with our zero down installation

Pamela Yenawine, CST-D from Motion Is Health, Pam Yenawine, CST-D
8 Locals Recommend Them • Answered on Thursday, July 20, 2017

While CranioSacral Therapy is becoming better known 0r at least people have 'heard' of it - they don't really know what it is and how it can help them. Add to that - I use several sbutle and gentle modalities for treating the body with (with clothes on) - so ultimately I rely on word-of-mouth which is great marketing and it's free!!! Referrals from healthcare professionals are super!

Gerald Jacobs from Jacobs Realty Inc.
1 Local Recommends Them • Answered on Wednesday, July 19, 2017

I'm a real estate broker, not a marketing company. The way I see it the greatest challenge is you have to keep at it consistently. For small size entrepreneurs with a lot on their plate the constancy and repetition is the first thing to slide. We tend to not be clerical personalities, we're more action oriented. Having an organized plan to develop your brand doesn't have to be expensive. I subscribe to two different web based companies who provide relational databases which cover both my before sales marketing as well as after sales marketing. They are real... (more)

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