How-To Articles

Tagged in Research

How To Actually Generate Customers On Professional Networks: Part 1

Asked by Julbert Abraham from AGM - LinkedIn Marketing & LinkedIn Training

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If you're wondering if you can get clients from a professional network such as LinkedIn or Alignable (or any... Read Full Answer

Data & Insights

Tagged in Sales & Promotions

10 Actually Actionable Benefits Of List Building

Asked by Juan Manuel Colome from Top Response Marketing

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What is List Building all about?

List building refers to a continuous process of adding new and updated subscribers to your list.... Read Full Answer

Local Business Stories

Tagged in Local

Celebrating Small And Locally-owned Businesses With Bill Brunelle of Independent We Stand

Asked by Alan Belniak from Alignable

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Today's special edition of the Local Business Stories by Alignable podcast highlights... Read Full Answer

What’s the Best Way to Acquire Local Customers?

By Eric Groves · Posted on Monday, September 11, 2017 · Tagged in General Discussion



Share what works and why...

What’s the best way to reach and acquire local customers?
  • Word-of-Mouth referrals
    85% (6337)
  • Radio ads
    2% (125)
  • Newspaper ads
    1% (53)
  • Coupon clipper
    0% (30)
  • Online ads (Google / FB)
    9% (692)
  • Yellow pages
    0% (26)
  • Direct mail
    2% (178)

Most Engaging Answer

Karen Feldman from Take 5 Media Group
3 Locals Recommend Them • Answered on Monday, September 11, 2017

Word of mouth is obviously the best but its so small and targeted you may get 1 a year and that's not a way to grow your business. Marketing to a consumer/client that is apt to respond is the best way. knowing their demographic, psychographic, shopper data, and lifestyle choices are the best way. Using data helps you target to your desired customer instead of the old spray and pray approach.


Jason Joel from Mechanical Bull Rentals & Inflatables
2 Locals Recommend Them • Replied on Monday, September 11, 2017

what excatly is a psycographic?


Karen Feldman from Take 5 Media Group
3 Locals Recommend Them • Replied on Monday, September 11, 2017

Psychographic segmentation involves dividing your market into segments based upon different personality traits, values, attitudes, interests, and lifestyles of consumers. This segmentation is advantageous because it allows you to engage in product design and marketing in a focused manner.

most people just have the basic demographic information like HHI, home, gender, age, ethnicity, marital status those are all basic demographics selects. Psychographic is more about the likes of a consumers some examples are travel enthusiasts, health & Fitness, gambling,... (more)


Jason Joel from Mechanical Bull Rentals & Inflatables
2 Locals Recommend Them • Replied on Monday, September 11, 2017

how do you go about finding out that info about the consumers? There values, personality traits ect...


Eric Groves from Alignable
156 Locals Recommend Them • Replied on Monday, September 11, 2017

Karen - some other interesting stats for you about word-of-mouth from the b2c world. 80% of a local businesses customers come from within 5 miles of the business, and each of these businesses typically has 3,500 customers on their email marketing list. So for each local business you add to your network and build a trusted relationship has the potential to almost double your reach within the community if you work together. Imagine the potential of 5 local businesses working together (well that's one of the things that got us to start Alignable). Thanks for... (more)


Tim Rolfe from Adoption Home Studies, Birmingham, AL
0 Locals Recommend Them • Replied on Monday, September 11, 2017

psychographic


Critique Hanes from I See You Studios
1 Local Recommends Them • Replied on Tuesday, September 12, 2017

I like your approach Mrs. Feldman. Yet, nowadays word to mouth method is growing which why MLM companies does so well implicating both yet still depend on individuals close relationships. I think this statistic or statement is from a standpoint of small business or a business just starting up. Now with a marketing budget....analytics and demographics is a must!


Deni Mariscal from Edgy Vegan Marketing
1 Local Recommends Them • Replied on Tuesday, September 12, 2017

Jason Joel, try Facebook :)


Prabha Raja from Anytime Fitness
1 Local Recommends Them • Replied on Tuesday, September 12, 2017

Hello Karen, I like to learn more about your Phychographic approach.


Karen Feldman from Take 5 Media Group
3 Locals Recommend Them • Replied on Wednesday, September 13, 2017

Hi All,

Thanks for all the support if anyone is looking to do local or national marketing via email, web, social using targeting demographics as well as geo fencing if local. Please reach out to me here or [email address] or xxx-xxx-xxxx and I will be happy to go into more details about what I do

Have a good day


Michael Cahill from VISIBIL
0 Locals Recommend Them • Replied on Wednesday, September 13, 2017

For those asking, here is a good article on psychographic marketing. https://sumo.com/stories/psychographic-marketing


Tim & Teresa Schmidt from Twin Cities Floor Covering
5 Locals Recommend Them • Replied on Wednesday, September 13, 2017

Karen Feldman, I'm fascinated with this. I'd like some info on this approach. How do you go about gathering the info for this? Is it bought from surveying companies? Is there a website I can go to for additional info? Thank You Teresa


Jamil Moussa from Allstar Signs & Digital MEdia
2 Locals Recommend Them • Replied on Wednesday, September 13, 2017

I agree,( a little) but that cost money and time, word of mouth is by far the best advertising, because as the fellow said there's a trust thing associated and they can relay on you to get the job done for whom every it's for, l get over 20 jobs a month from word of mouth, my business is built on word of mouth.

References always available upon request.


Timothy Mendoza from Creditline1 Business and Real Estate Funding
1 Local Recommends Them • Replied on Thursday, September 14, 2017

Hi Karen, could I get more information on the use of data and where to get it? Normally, startups don't have alot of capital for marketing and advertising so any suggestions on free or very low cost ways to ramp it up would be great too. Thanks very much.


Franc Simari from HookedOnLocal.com
0 Locals Recommend Them • Replied on Thursday, September 14, 2017

Karen, did you mean Pay and Pray?


Karen Feldman from Take 5 Media Group
3 Locals Recommend Them • Replied on Thursday, September 14, 2017

Hi Franc, lol pay and pray is a good one too . But we use the term spray and pray like with TV or radio where they just advertise to all. IE cars advertising in new York and half people live in NYC and don't have cars


Onkar Ladhar from World Financial Group Inc.
1 Local Recommends Them • Replied on Thursday, September 14, 2017

Yes your idea is great


Richard Moore from SoCal Solutions
0 Locals Recommend Them • Replied on Friday, September 15, 2017

I like your response, but don't discount the momentum that a new small business can utilize in that first year!


April Wier from Sugar Five Design
3 Locals Recommend Them • Replied on Friday, September 15, 2017

In 3 years of applied effort, I was able to get my business to the point where 85% of my business comes from referrals. It's great! I come pre-recommended and they are easier to please.


Martin Walker from Walker SEO, LLC
0 Locals Recommend Them • Replied on Monday, September 18, 2017

I have found that Word of Mouth is 1. Hard to control and 2. Hard to scale. Not that it doesn't have it's own momentum, it can, but I don't like the lack of control of Word of Mouth, because it can go sideways just as easily as it can pack the place. And when it does, it's really hard and expensive to fix.


Onkar Ladhar from World Financial Group Inc.
1 Local Recommends Them • Replied on Monday, September 18, 2017

In our business face to face is only give results


Chuck Allen from Mr. WPress
1 Local Recommends Them • Replied on Thursday, September 21, 2017

Psychographic. Is this marketing for "profiling"?

Lisa Foster from Surfside SEO Remote Services
4 Locals Recommend Them • Answered on Tuesday, September 26, 2017

This is going to sound a bit obvious, however, you wouldn't believe how many businesses are not putting the (2 + 2) together. So, I'm going to use a "hypothetical" example- and explain hoping it helps someone. You are welcome to contact me as well as I'd be happy to help.

People use the Internet to search for business information the same way they USE to USE printed phone books.

Almost 90 percent of searches are done using "digital" devices (smartphones).. It is called LOCAL search. It is not enough anymore to just have a website and to have your business... (more)

Debi Rosenfeld from Marketing Immersion
0 Locals Recommend Them • Answered on Thursday, September 21, 2017

Word of mouth, (network, relationships), website, social media and promotion.

I agree that a company needs to know who their targeted demographic is. In my opinion, this is about local awareness and the psychographic could be part of a demographic (not separate) especially for to a small start up. For a company to obtain this kind of data, it can be costly and should depend on how big they are, what they are selling or service is provided. At our company, my partner and I believe it takes an all-inclusive approach, using new, innovative and traditional... (more)

Jeff Petermann, M.S. from CMG Marketing Group
8 Locals Recommend Them • Answered on Thursday, September 21, 2017

Social media is a driver for word of mouth business. The best way to get word of mouth is have awesome service, an awesome product/service, and engage with lots of people, and social media can help drive that!

Linda Knott from 10-9 Marketing
3 Locals Recommend Them • Answered on Thursday, September 21, 2017

Eric: You asked about the cost, ROI & Businesses using proximity marketing. We have a Salon owner that in 4 months has increased her sales by 40%. A person that is into MLM and Insurance, he was at 2 different events. While there he received over 408 clicks on his notifications. From those 408 clicks he got the following business, 6 Credit Restoration Clients, 2 Legal Shield Memberships. Then there is his insurance business, he received 1 Final Expense Policy & 7 Life Insurance Policies. These Policies represent over 1.4 Million dollars in insurance.... (more)

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Asked By

Eric Groves from Alignable
Boston, MA