We enjoy sharing Alignable's vision with others. Especially those who say they're "surprised" it hadn't been built before. Shocking Spoiler Alert: we're not the first. We just came at the problem differently because we believe small business owners are stronger together than working in isolation. And, our passion is to bring business owners together in ways that help you succeed.
What drives our passion?
A partnership between two co-founders: Eric (me) who's spent over 20 years working with small business owners and Venkat, a serial entrepreneur who loves to apply technology to solve challenges often done one way for decades. His innovations have revolutionized both movie animation (won an Academy Award) and teeth straightening (co-founder of Invisalign).
Want to know more our passion and Alignable?
Check out this article about why we added brand ratings and reviews and how your ratings are not only helping other business owners make super informed decisions but also catching the attention of corporations looking to sell you their goods.
Recently, small business network Alignable released its SMB Trust Index for Q1 2017. Using a methodology based on the Net Promoter Score (NPS), the index highlights the most trusted brands across business owners.
Here, trust equates to the likelihood that a small business would refer another business owner to a given brand.
The data is telling. Only 44 percent of brands serving SMBs scored favorably (i.e. positively) this time around. It's a bit unexpected, but certainly telling about the space today. Here's why.
There's doubt that quality referrals are a critical element across consumer, professional and business landscapes. This is certainly the case, said Eric Groves, Alignable CEO and co-founder, when it comes to SMBs — especially for new entrants and organizations eyeing growth.
LinkedIn, Facebook and others have transformed the means by which professionals and consumers get referrals, creating frictionless access to valuable insight and information regarding opportunities, products and services.
While social media has enabled these sorts of connections on the individual level, the SMB market has historically been underserved when it came to digitizing the process.
For SMBs, referrals aren't just about customers, Groves said. It's about introductions to people, products and services that business owners rely on for success.
Read the full article here: http://www.pymnts.com/news/b2b-payments/2017/al...