How-To Articles

Tagged in Research

How To Actually Generate Customers On Professional Networks: Part 1

Asked by Julbert Abraham from AGM - LinkedIn Marketing & LinkedIn Training

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If you're wondering if you can get clients from a professional network such as LinkedIn or Alignable (or any... Read Full Answer

Data & Insights

Tagged in Sales & Promotions

10 Actually Actionable Benefits Of List Building

Asked by Juan Manuel Colome from Top Response Marketing

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What is List Building all about?

List building refers to a continuous process of adding new and updated subscribers to your list.... Read Full Answer

Local Business Stories

Tagged in Local

Celebrating Small And Locally-owned Businesses With Bill Brunelle of Independent We Stand

Asked by Alan Belniak from Alignable

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Today's special edition of the Local Business Stories by Alignable podcast highlights... Read Full Answer

What's Been Your Most Successful Promotion?

By Tom Jacoby · Posted on Wednesday, March 8, 2017 · Tagged in Online Marketing



Was it a free t-shirt, a free evaluation, a free estimate? Postcards, email blasts, Constant Contact Newsletters or similar? What got the best response and resulted in more business?

Most Engaging Answer

Kristina Beal from American Solutions For Business
20 Locals Recommend Them • Answered on Saturday, March 11, 2017

Handwritten greeting cards. It is time consuming but so, rare today that people actually respond to it.


Tom Jacoby from Number One On The List AKA Emanation, Inc - NumberOneOnTheList.Com
13 Locals Recommend Them • Replied on Saturday, March 11, 2017

11 Mar 2017

Hi Kristina,

That sounds like a great idea.

I'll have to do that.

Take care, be well, have fun,

Tom


Mark Mehling (Mark@TakeControlMarketing.com) from Take Control Marketing
84 Locals Recommend Them • Replied on Tuesday, March 14, 2017

Very Old School- and VERY effective! Used these for a financial advisor. New clients went nuts!


Ron Tabachnick from RT Planning Strategies
3 Locals Recommend Them • Replied on Wednesday, March 15, 2017

I concur sending hand written cards. At every encounter I am reminding myself to appreciate the interaction and show I appreciate the interaction no matter the results. Thank you!


Marwan Alnass from Alliance Construction Services
0 Locals Recommend Them • Replied on Wednesday, March 15, 2017

There is a font that hand writing you can use with MS word.


Mike Stone from Michael Stone, Roy Wheeler Realty
1 Local Recommends Them • Replied on Wednesday, March 15, 2017

I have been sending hand written cards for some time now. It is rarely done and, likely because of that, very effective.


Buddy Hooper from OrangeBee Money Global, Inc
0 Locals Recommend Them • Replied on Wednesday, March 15, 2017

Marwan Alnass,

I use MS Word 2016 and MS Office 365, what font do you use?

Thanks,

Buddy Hooper


Carisa Sanders from Business Building With Carisa
45 Locals Recommend Them • Replied on Wednesday, March 15, 2017

This always goes a long way with me on both ends.


Peter Sauer from Wildflowers Aromatherapy and Gifts
9 Locals Recommend Them • Replied on Wednesday, March 15, 2017

I use Bradley Hand ITC customers respond that they love the handwritten note.


Mark Mehling (Mark@TakeControlMarketing.com) from Take Control Marketing
84 Locals Recommend Them • Replied on Wednesday, March 15, 2017

Hey folks, anyone who thinks that a font replaces handwriting doesn't understand human nature. Handwritten fonts, even those that mirror an individual's handwriting, don't come close. It's like those mailed-for-you post cards. People see those a mile away and know there was little to no effort. It was being remembered by a machine, not the person.

The difference between a handwritten note and a font is the difference between a birthday card from your Mom and an ecard via email...


Buddy Hooper from OrangeBee Money Global, Inc
0 Locals Recommend Them • Replied on Wednesday, March 15, 2017

Mark,

I sure agree with you on that. However, I used to handwrite notes but cannot anymore, so I am looking for the second best.

Buddy Hooper


Barb Corsa from SendOutCards Barb Corsa
2 Locals Recommend Them • Replied on Wednesday, March 15, 2017

I use SendOutCards to send cards & gifts. Because you can create your own handwriting font and signature, along with digital photos, you can really make a personal impact. I'd show you an example, but the picture wouldn't load :(


Buddy Hooper from OrangeBee Money Global, Inc
0 Locals Recommend Them • Replied on Wednesday, March 15, 2017

Barb,

Thanks, I will check it out.

Buddy Hooper


Lee Ann Peter from FiF Marketing
0 Locals Recommend Them • Replied on Friday, March 17, 2017

We also send hand written cards but we add a logo'd thank you gift with it.


Gregory Duffie from 37SOLUTIONS Technology Services
0 Locals Recommend Them • Replied on Sunday, March 19, 2017

I tried hand-written greeting cards once and it didn't work at all. However, the most memorable thing I ever received from a vendor was a mug, mouse pad, and sticker from an SEO provider. They have a cute logo and they sent quality swag. I am using their mouse pad right now primarily because their logo is so unusual. I can't reveal the company because I use them as one of my SEO providers but my girlfriend has asked me to ask them if they have a plush stuffed animal of their logo because our daughter would love it.

Katie P from Katie's
0 Locals Recommend Them • Answered on Thursday, September 21, 2017

You can give something away for free that you make and have them put down their email or cell so you can tell them.

Jenell Marsek from Smarketing Innovations
1 Local Recommends Them • Answered on Thursday, September 21, 2017

One of our clients is a local popcorn company. For the holidays, we hand write cards and personalize popcorn tins to personally deliver. Everyone loves it!

Marina Joukhadarian from Influencive Branding
2 Locals Recommend Them • Answered on Wednesday, September 20, 2017

People love customized things with their names on them. Recently I did a very targeted direct mail campaign for one of my banking clients and we sent out elegant pens with each target's name on them. The return on this investment was amazing.

Peter Sauer from Wildflowers Aromatherapy and Gifts
9 Locals Recommend Them • Answered on Sunday, April 9, 2017

Last year on Black Friday, we were amazed at how deep discounts were being offered for this days sale promotion and as an on line small business we just couldn't go that deep.

What we did have at that time was a "free" coupon code. So on a whim I decided to call my 'coupon code" Black Friday offer", and we did a mailer to our customer base.

Now this coupon code was only a 5% discount, as our products were unique and had really no other competition, so for us the renaming was a token gesture to see what would happen.

The name change resulted in our biggest one... (more)

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