About Us

I help midlife women create purpose by building an online business they are madly passionate about while also creating work life balance so that both their business and their lifestyle they love are sustainable. At Simplified CEO Systems, we provide a platform with the tools, plug-and-play templates, and tech strategies midlife women need to create sustainable online businesses—without tech overwhelm, content confusion, or burnout.

How We Got Started

After building 8 brick and mortar businesses from concept to profit in the last 35 years, I realized I wanted to build a business I could work from anywhere AND I needed to be able to avoid business builder burnout!

I gathered my 35+ years of business building experience into the virtual world to help other women build businesses they are madly passionate about while also creating work-life balance!

That was the beginning of Simplified CEO Systems, an all-inclusive CRM platform I crafted specifically with midlife female entrepreneurs in mind.

This all-in-one system replaces the tech chaos with clarity—giving you plug-and-play templates, automated marketing, easy invoicing, content scheduling across every major platform, and everything you need to run a professional, scalable business from one simple dashboard.

If you’re ready to grow a business that supports your lifestyle instead of stealing from it—let’s talk. I’ll help you get your systems in place so you can do the work you

Products & Services
Sisters in business—something beautiful is coming! 💫 I’ve been working with an amazing group of women to put together something that’s going to b...
Recommendations Given (3)
"If you're a business owner who wants to truly connect with your audience, Leslie Capps is your..." Read more "If you're a business owner who wants to truly connect with your audience, Leslie Capps is your go-to woman. She teaches marketing through storytelling—and not just any storytelling. Leslie helps you tap into the heart of your brand so your message becomes magnetic. After meeting with Leslie, I was struck by her clarity, warmth, and deep understanding of what it means to market with purpose. She has a rare gift for helping women business owners transform their lived experiences into authentic, engaging marketing that builds connection and trust. Whether you're just starting or ready to elevate your visibility, Leslie will guide you to market with soul, not just strategy. Highly recommend partnering with her if you want marketing that feels aligned, powerful, and real. ❤️"