I think it was Jayne Mansfield, the Hollywood actress, that said, "I don't care what you say about me, just spell my name correctly."  She recognized in the 60's that even bad publicity is publicity.

I think the Peloton ad did the same thing.   They have received probably a million dollars in free publicity over a very average ad campaign. They are still running the commercial, so they must not be too concerned.

I think they are laughing all the way to the bank.

I actually think that is their customer base.  It is an elitist product for an elitist group of people.  The average family couldn't afford one of those machines much less the monthly fee to participate in their program.

Social media will move on to something else they find offensive next week and will be upset at the topic de jure.