Social Networking Made Practical for Local Businesses

Posted on Friday, October 24, 2014

By Janet Attard via Business Know-How

Small local businesses can bring in more business and improve sales by communicating and working with each other to bring business downtown and to cross promote each other's stores. Here's how the Alignable social network makes it easier and less time consuming for local businesses both to work together and to manage their social media outreach.

Read the full story on Business Know-How

Alignable Growing a Social Network for Small Businesses

Posted on Wednesday, October 15, 2014

By Steven Jacobs via Street FIght

A groundswell of new technology companies are building services that rethink the way local businesses buy, sell, and even pay employees. More and more, these companies are networking businesses, allowing small businesses from across the country to share and pool assets in a way that was never before possible. Take the two year-old project from Constant Contact co-founder Eric Groves and Venkat Krishnamurthy, the mind behind dental giant Invisalign. Called Alignable, the Boston-based firm allows small businesses owners to share information, ask questions, and seek answers from other merchants nearby (as well as those in similar industries across the country). Think Nextdoor — but with worried store owners instead of overbearing parents.

Read the full story on Street Fight

Can Alignable build "LinkedIn for SMBs"?

Posted on Tuesday, September 23, 2014

By Greg Sterling via Local Search Insider

A new startup, Alignable, aims to create a B2B social network for small business owners. Part Facebook, part LinkedIn, the site seeks to be a place that business owners can find support and unbiased advice to help overcome the isolation that often accompanies running a small business.

Read full article at Local Search Insider

Some Hyper-Local Marketing Ideas for Small Business

Posted on Wednesday, July 23, 2014

By J. J. Ramberg via MSNBC

Recently, we've been interviewing businesses on Main Streets around the country to see how they're doing. The successful ones have been really good at coming up with hyper local ways to promote their products and services. In this week's Business War Chest, Eric Groves, CEO and Co-Founder of Alignable, Inc. joins us. He shares some of the most effective local marketing ideas for us.

See the interview

By Scott Kirsner via

Here's an unlikely startup pairing: the co-founder of Invisalign, the transparent teeth-straightening system, and a former senior executive of Constant Contact, the Waltham email marketing company. They've banded together to work on a venture that wants to help local businesses amplify their marketing reach.

Read the full story on

By Anthony Ha via TechCrunch

With all of the hand-wringing about the future of local business, a startup called Alignable aims to connect those businesses and help them work together.  

Read the full article on TechCrunch

Strength in Numbers

Posted on Friday, June 27, 2014

By Rieva Lesonsky via Small Biz Daily

When I was growing up, my dad owned a neighborhood men's clothing store. Started before the advent of the malls, neighborhood stores would attract people who lived in a few block radius.

Read the full story on Small Biz Daily

5 Tried and True Ways to Grow your Business

Posted on Friday, June 27, 2014

By Steve Strauss via USA Today

That is why I am happy to share a great new site/service the connects businesses, neighborhoods, and communities for mutual support and growth in a very 21st Century way. It's called Alignable. Alignable is a powerful, easy-to-use online patform that connects and amplifies local businesses.  

Read the full article on USA Today

By Sara Castellanos via Boston Business Journal

Alignable, Inc., a startup co-founded by Eric Groves, former senior executive of Waltham-based online marketing giant Constant Contact, has raised $3.54 million in equity backing, according to a regulatory filing.  

Read the full story on Boston Business Jounal

By Eric Blattberg via Venture Beat Alignable CEO Eric Groves thinks local businesses do better when they work together. Read the full story on Venture Beat.

Via American Genius

Owning a local business can be massively rewarding, but is never easy--the challenge to grow and earn loyalty is a constant effort that must be made no matter how busy the day is, and no matter how many hats a business owners wears, a notion that tech startup Alignable has tapped into.

Read the full story on American Genius

What is Alignable?

Posted on Monday, January 20, 2014

By Maria Elana Duron via The Buzz 101

It is a known fact that there is strength in numbers. For a small business looking to establish a strong, local, loyal customer base, uniting with fellow small businesses is the way to go.

Read the full story on The Buzz 101

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